Welcome to the Q&A Forum

Hi Cesare Marchetti

Continuing our conversation these are some of my advice

Make a list of these persons/business in your area

• Wedding Organizers
• Hotels with Event Rooms
• Purchasing Managers
• Photographers

Pick up the phone and call them, take their email address send to them your company's info, brochures, presentation or whatever you want

Of course, create a list, (here is when your email campaign and your remarketing makes sense)

Prepare a unique value proposition. I mean if you are in this community you are not a newbie on SEO, PPC or SMM (Probably you are not a Guru) but you can help them.

Create a list of blogs and website related to your business in your local area and reach them to make collaborations.

You can hire someone to create 20 articles related to your business and their business (I'm not a copywriter so prefer to hire someone else 10$ per article) the idea behind of that is not the link building (Great if you can) is help them and create a trust relation.

If you offer an outstanding service the price is not a relevant factor, right. Before that, you need to build that trust, the best way to do that giving them something useful for them.

The costs
$20 - A basic CRM $20
$200 - 20 Articles
? - Email Templates
? - Brochures (Printed)

Hope will help you, my friend

I am wondering which would be more important to have on a website a customer review page or a careers page?
And as far an SEO advantage which is more important and why?

Ok, let me understand your question because it's very ambiguous question.
Both pages have benefits, both of them, reviews and job board are supported by Google

Review
_https://developers.google.com/search/docs/data-types/review_

Job Posting
_https://developers.google.com/search/docs/data-types/job-posting_

So both can give you visibility but the main question here
what is your main goal?

It is common practice to redirect one URL to another. When doing this, it is critical to observe best practices in order to maintain SEO value.

there are a few salient points to keep in mind about Google’s change to how PageRank passes through 3xx redirects.

1. All redirects carry a degree of SEO risk.
2. While 3xx redirects preserve PageRank, 301s remain the preferred method of choice for permanent redirects. (It is unknown if search engines treat all redirects equally)
3. Keep in mind that PageRank — and other link equity signals — are only a portion of the factors used by Google in ranking web pages.
4. Beyond PageRank, all other rules about redirection remain. If you redirect to a non-relevant page, or buy a website in order to redirect 1,000 pages to your homepage, you likely won’t see much of a boost.
5. The best redirect is where every other element stays the same, as much as possible, except for the URL.
6. Successful migrations to HTTPS are now less prone to lose PageRank, but there are many other crawling and indexing issues that may negatively impact traffic+rankings.
7. Changing URLs for SEO purposes, including...

• Removing multiple query parameters
• Improving directory/subfolder structure
• Including keywords in the URL
• Making URLs human-readable

… is less risky now that 3xx redirects preserve PageRank. That said, always proceed with caution when redirecting.

SEO Learning Center On-Site SEO Redirection
https://moz.com/learn/seo/redirection

301 Redirects Rules Change: What You Need to Know for SEO
https://moz.com/blog/301-redirection-rules-for-seo

OK this is the right way to connect your Google Analytics with Moz

Connecting Google Analytics > Moz Official Documentation
In the other hands as I understand Moz does not have a Goal Tracking Feature available.

Here is a list very useful related to Google Analytics Goal Tracking

• understanding how to use google analytics event tracking
• 4 Google Analytics Goal Types That Are Critical To Your Business
• Create, edit, and share goals

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

Is this an startup?

Thanks, Miriam Ellis

That is usual on Google you need to build some trust when you have a new website/domain so usually google put new websites in a sandbox, So need to focus on creating social signals and brand name back-links just to build trust

Is that company does not have your legal permission you can take actions on that, I have the same issue on the past. First I tried to contact the source without any response at the end a court give us a permission to get those articles down using the hosting companies. Example if a site hosted on HostGator use our brand without our permission I can request Hostgator delete that content usually Hostgator deactivate the site  until the content is deleted by the owner

Ok, I made a quick test of your robot.txt file and looks fine,
https://www.threecounties.co.uk/robots.txt

Then I made a test https://httpstatus.io/ to check the status code
of your robot.txt file and show me 200 status code (So it's fine)

Also, you need to make sure that your robot.txt file is accessible for the Rogerbot (Moz crawler)
This day the hosting providers have become very strict with third-party crawlers
This includes Moz, Majestic SEO, Semrush and Ahrefs.

Here you can find all the possible sources of the problem and recommended solutions
https://moz.com/help/guides/moz-pro-overview/site-crawl/unable-to-crawl

Regards

Is there a difference between a Affiliate Program for links and a business directory on your site?

Yes there is a big difference at least base on my experience  affiliate will help you to sell not to rank or get authority as website

Example if I hire Peerfly to promote one of my products and 100 affiliates decide to promote my website or product google will count all those 100 affiliates like just one traffic source. In my case my main affiliate plataform generate 80% of my traffic using 1200 websites and in my Google Analytics Accounts shows me that traffic as one medium

Are you talking about of On-page Grader? Moz Pro > On-Page Grader. Also, you can check Moz Pro > Campaigns > Page Optimization

Let me know if you need more specific information

As Egol mentioned the Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). https://moz.com/learn/seo/domain-authority

So is a unit measure created by Moz sometimes can be useful sometimes not and of course, has nothing to do with Google

In the other hands, there are many factors involved in ranking a website such as

On page optimization: meta-tittles, meta descriptions, content length, internal backlinks, website performance, internal backlinks, site structure, schemas and so on.

Off-page: which basically means backlinks but is not that simple of who has more backlinks, but to analyze the backlink profile of website you need to keep in mind the type of the link ( follow or no follow) the anchor text distribution, the content of article where you get the backlink and so on.

You mentioned links from sites like times.com well let me tell you something usually this big sites usually give you a no-follow backlink which for SEO purpose is useless. So if you really need to understand what is happening need to make an in-deep analysis of all do-follow backlinks, all the anchor text, all the on-page and so on.

Good Point TaylorRHawkins

Great answer!

Have you ever try with schema, could help you point "Other countries" by region, define currencies and so on

http://schema.org/regionsAllowed
http://schema.org/docs/search_results.html#q=currencies

In your case I will check the regions/countries where the user are coming from and I put all my effores on the top 5

Example if we are talking about English

• USA
• CANADA
• UK

Another option is to force the redirect using some condition rule (regular expresions)

You have a webview-1 (Australia/ Australian Dolar)
You have a webview-2 (Rest of the wolrd/ American Dolar)

So if the user is from Australia show the webview-1 and if not show the webview-1. I think you should consult with your dev team abut how to set up htaccess file.

You cannot change the domain of a campaign once it is created. If you need to track content, rankings, etc. on a new subdomain or domain, you must create a new campaign – archiving and adding campaigns is easy.

There isn't a way to transfer data between Campaigns. In order to start tracking your new domain, you will need to set up a new campaign. Moz Pro provides data and insights overtime-related to a specific URL. If you are moving your website, rebranding, or changing your domain, just create a new campaign.

Also, Remeber to set your new main domain on Search Console and Googe Analytics, Keep in mind that GA is will be connected to your Moz Pro Campaign.

Regards

I know some sites, that try to match influencers, bloggers or small communities with brands and advertisers. I dont know if that is what you are looking for.

In fact I will try maybe is useful for some of my brands.

If you have a wordpress website this will help you a lot.

https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/

As I know Google has made a significant change since 2016 to its search results pages by extending the length of titles and descriptions.

Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.

Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.

Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.

t’s important to note that this may be a test which Google could reverse at any time.

https://www.reddit.com/r/bigseo/comments/4ixf86/google_has_increased_the_width_of_the_search/