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Hi Hashtag,
If implementing a 301, there is no need to delete a page from your server. A 301 will essentially "delete" the page to both users and search engines while directing both to the new url. You can do it, but there is no need to.
Hope that helps!
-Ricky
Hi Igor!
While there are many different attributes that can make a link valuable to your specific site, a very over-arching method for checking link quality would be to sort by Domain Authority. This will give you the most authoritative sites that link to your competitors. Please keep in mind that it does take some investigation to sort through this list to find high quality opportunities.
For example, a competitor may have a link from a Wordpress blog that shows a 100 for the Domain Authority number. In reality, that blog may have very low Page Authority, may actually have low authority and low readership.
I'm a fan of Eric Ward's golden rule. Review link opportunities and if they provide your site with an opportunity to earn some quality referral traffic as a result, then they are likely "good" links to pursue. If not, it may be better to pass.
Diversifying your traffic sources through quality links is much more valuable long-term than simply pursuing links to obtain better search rankings.
Let me know if that makes sense and I'll do my best to help and/or elaborate!
-Ricky
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting?
Thanks for the help!
Hi all!
I'm moving a blog from a subdomain to a folder on my root domain and want to make sure I am properly implementing 301's. Is there a code or method for making specific pages 301 to the corresponding new URL without having to manually 301 each?
For example, a current blog may exist at blog.website.com/3-tips-for-selling-your-home and, since we are moving the blog, will now exist at website.com/3-tips-for-selling-your-home. We obviously want to implement 301's to ensure any link equity carries over to the new url.
Anyone know how to implement these in scale to without having to set up each manually?
Thanks!
To my surprise, I couldn't find a clear answer to the questions "Do paid directory links violate Google guidelines?"
I know Matt Cutt's recently had a video on paid links, but it didn't really cover paid directory links. Are well-curated directory sites that charge for inclusion violate Google's guidelines? A good example would be the business.com directory.
Hey guys,
We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well?
For example:
Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
I asked here https://www.google.com/moderator/#7/e=adbf4 but figured out ask the Moz Community also! Is it actually best practice to create landing pages for nearby cities if you don't have an actual address there? Even if your target customers are there? For example, If I am in Miami, but have a lot of customers who come from nearby cities like Fort Lauderdale is it okay to create those LP's?
I've heard this described as best practice, but I'm beginning to question whether Google sees it that way.
Um, could someone please let me know why OpenSiteExplorer is treating me like I don't pay $200 for a Moz Pro Membership?
See screenshot attached
Too close on those numbers, especially in terms of spots 8,6,5 & 2. You're going to have to take a deeper look.
I'd start with digging into the link profiles. Find the links that your competitors have that are really high trust links--I'm talking BBB, industry accreditation sites, quality PR hits/mentions etc. Find the easy wins and try to identify the really high level links that your competitors have that you may be missing.
My second priority would be to check out your bounce rates and time on site. It may be that traffic is better served on those sites and therefore Google is giving them the nod in the rankings.
Third, I'd check out http://moz.com/blog/ranking-factors-2013\. Dig in and see where your competitors are beating you in that regard step by step. Process of elimination I'm afraid....we can't really know for sure!
I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work?
Thanks for the help!!
Hmmm..are we sure they aren't tying in any third party reviews? My client has 5 reviews and only 41 "likes"...seems unlikely, right? (Also none have comments etc. and you can't find them anywhere on the page aside from the star rating)
I have a client whose FB page has a 5 star rating (apparently from 5 reviews) but I have no clue from where they are aggregated? I tried Google-ing for answers with no luck!
Any idea?
This is the page I am referring to...
Not familiar with AddThis, but as long as your URL's remain the same if you stop using AddThis, you should be okay! If your URLs change, it could be an issue
Twitter and Google Plus!
We've used Twitter to build relationships with authors/bloggers that pay off over and over again for our clients. We usually try to start of by following them and learning more about what makes them tick. Before we ever have an ask of any sort, we usually try to find ways to engage and help THEM over a period of weeks/months.
Use Twitter regularly and stay tuned in. You'll find ways to help them out by listening!
Thanks guys! I've got a solid checklist now to complete to qualify a site!
Though for anyone else reading this thread--@salman...sounds like a very old-school, black hat SEO tactic! Not only do I doubt that would work short term, I KNOW it is something that Google will be looking to penalize. A link network/ link farm like that is not really a legitimate SEO practice and violates Google's guidelines.
Hey guys, i've seen some stuff about this before but I recently found an opportunity to put it into action and wanted to make sure I knew what I was getting into!
I am looking at buying a domain (expired and now only 10 dollars) that has a decent domain authority and has some keywords in it related to my clients practice. I plan on using a 301 redirect to pass "link juice" because this client is looking for a quick bump in rankings.
Thoughts? Benefits? Problems with this?
Anyone know if there are plans to add more complete Inbound Marketing Data (ie conversion tracking) to Moz Analytics? The kind of stuff you find in the excel report demonstrated in the recent Moz Blog post by Aaron Friedman http://moz.com/blog/storytelling-through-data-a-new-inbound-marketing-seo-report-structure
Yep, I hear ya!
I didn't understand it either. It seems to be a perfect example of a link that SHOULD be followed. There are links all over the internet passing link equity that are total crap (ie. blog comment spam, .edu spam etc.), really odd that the system currently has those links adding value but links like this one doing nothing for your site authority!
You would think Google would WANT to put stock in a mention like this...wonder how tightly they stick to honoring "nofollows" like these...
Thanks Tim! Yep, I saw also it was a site-wide policy but was unsure why. Maybe I'll give it a go on reaching out just to see what they say..couldn't hurt!