Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
What are some of the best ways to earn and build quality relevant links that will increase exposure to your target market in addition to assisting search rankings?
I personally find that local niche directories and PR are the best ways to accomplish this without having content to "earn links"..what else works? Any interesting ideas??
Hey guys, not sure what was going on but it looks like the page is now registering the link juice passed from the www. version!
I appreciate the help!!
Hey guys,
I recently created a new website for a client who was ranking #1 for the term "jupiter obgyn" but they have now dropped down to #4. This happened because their old home page was at www. instead of just jupiterobgyn.com. When you type in the www. version, it does take you to the root domain but it's not carrying the old PA! The www. version of the page had a 22 PA and the new root domain hosted page is a 1. How can I fix it so that "link juice" carries over? Is this something i need to do in 1and1 (their web host) or within Wordpress?
Thanks!!!
Thanks Chris, that's the way we've been doing it to this point (just going with the primary search term that has the most search volume) but I definitely agree with you that Google HAS to be moving in the direction of showing search results for synonymous terms.
Hi Ruben,
You may want to check out this article from searchengineland.com. I can tell you that you can usually get any of this type of web design work done for $50-$100/hour. I would call around and get some price/time quotes from some reputable web design companies!
To accomplish ranking for synonymous search terms, are we better off just letting Google make the connection? Should we put the secondary synonymous term in our page titles? Is it best practice to create a completely unique landing page for the term? Not sure how to go about this. Some examples would be "miami lawyer" or "miami attorney", "obgyn" vs "gynecologist" etc. Any help on this would be much appreciated!
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention?
She is an attorney and the article mentioned her as the defense attorney on the case.
Any ideas would be much appreciated!
A little bit out there for a Moz.com Q&A, but does anyone have a recomendation for using a mic while filming? The kind that clips on your shirt? How do you set that up? Where do you buy them? What kind of cameras do they work with?
Thanks!
I see no reason to leave Moz! Their stuff is AWESOME!
Hey guys!
I had asked this question a few months ago and now that we are seeing even more implicit information determining search results, I want to ask it again..in two parts.
Is is STILL best practice for on-page to add the city name to your titles, h1s, content etc? It seems that this will eventually be an outdated tactic, right?
If there is a decent amount of search volume without any city name in the search query (ie. "storefont signs", but no search volume for the phrase when specific cities are added (ie. "storefront signs west palm beach) is it worth trying to rank and optimize for that search term for a company in West Palm Beach?
We can assume that if there are 20,000 monthly searches for the non-location specific term that SOME of them would be fairly local, so do we optimize the page without the city name and trust Google to display results with a local intent...therefore showing our client's site in the SERPS when someone searches "sign company" and they are IN West Palm Beach?
If there is any confusion, please just ask me to clarify! I think this would be a great WhiteBoard Friday topic for Rand!
#1 problem=Almost NO quality links pointing to your site. I know that content marketing is great, but I would reference Rand's recent whiteboard Friday regarding hitting the ground building links. Competitive link mining would be my number one go to here!
Also, I'd do some more research into your on-page grades, looks like you may be cluttering for too many keyword combinations on a few of the pages. I would also try to shorten your url's, they look a bit on the spammy side. Since you don't have much link equity built up, it shouldn't be a problem
Im having a similar problem with a client right now and it's killing me! Best of luck
I would maybe check to see if the cover photo was designed with high image resolution? For example, GIMP defaults to a resolution of 72 pixels, but I find that changing that number to 300 produces higher quality on large image files.
Also, check out this article http://ideasandpixels.com/the-new-google-cover-image-size-dimentions
Not sure on this one..hope you find an answer!
Completely agree that on-site is needed, however, i'm not sure HOW much good it would do for that keyword phrase.
You are competing against one site for that term that you are extremely unlikely to outrank due to high DA/PA (2 SERP listings for houzz.com)
That being said you are competing with ashlimizell.com and down2earthdesign.com for the spot just ahead of the local listings (which may be hard to rank for due to the fact you are not actually located in Philly) and I think the on-site changes should take care of winning over that #3 ranking!
I also agree, kill the linked footer text. The anchor text doesn't really even match the corresponding page (ie interior design bucks county links to about page)
Also check out the Moz 2013 ranking factors for other areas that could help you get a boost in the SERPS! http://moz.com/rand/wp-content/uploads/2013/08/rank-factors-pie-2013lrg.gif
From a search perspective, It may be a bit more beneficial to use the directory route but that is often difficult to organize when we are talking about multiple pages (ie a previous years entire website).
In my opinion, the subdomain route seems like the best option. It will allow for the previous pages and content to contribute to the current sites domain authority while also serving as an extremely organized presentation of the previous years events and attractions!
I'm not aware of the actual effect of allowing link juice for banner ad links, but I assume Google is figuring out ways to devalue those links if they haven't already! If it's paid..I'd just add the nofollow to be safe!
Thank for the insights Robert! The practice is actually on the corner of three cities (royal palm, wellington and loxahatchee). Unfortunately our address is technically in Loxahatchee (the city we least care to rank for). Turns out there were also multiple Google Places listings created so I KNOW that is causing us problems as well.
Great tips! I knew from my research as well that it had almost nothing to do with the title tags.
Hey Zoran,
From my understanding social bookmarking on small and rarely used sites will have VERY little positive affect on search rankings. I like to follow Eric Ward's golden rule: ask yourself..would you want this link if Google did not exist?
Definitely think your time could be better utilized elsewhere!
My client, Comprehensive OBGYN of the Palm Beaches, is being outranked by two sites that have lower DA/PA and seemingly inferior on-page work for the term "palm beach obgyn". https://www.google.com/search?q=palm+beach+obgyn&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
Our site is comprehensiveobgyn.net
The two sites beating us are "obgynpalmbeach.com" and "obgynspb.com"
My only thought is the exact match domain factor may be coming into play a bit, but It doesn't seem like it should make THIS much of a difference.
Any thoughts?
