Questions
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Folders vs flat URL structure
In addition to seeing the pages indexed, the segmentation works just as well in your analytics. You can see which make is getting the most traffic, which has the highest bounce rate, etc. You could even filter on just /2013/ and look across all of the 2013 cars you have to see how they are performing compared to the /2012/ cars.
Intermediate & Advanced SEO | | KeriMorgret0 -
Why do websites use different URLS for mobile and desktop
Its often a case of logistics in updating a site to be responsive design, the only way the same URL can serve dynamic content to mobile and desktop devices. Previously many sites have had to create alternate mobile sites. So while responsive is now the recomended approach, many sites still use subdomains or directorys. This useful post also casts light on when these multiple methods are most suitable. When Responsive Design is not an option. Hope this helps.
White Hat / Black Hat SEO | | Sarbs0 -
Organic Traffic Stagnant
Hi There I agree with Matt but would go one further and say also take a look at your title tag AND look at implementing things like opengraph on your site - you haven't mentioned social media but it could be a great thing to dip into. Something we found when optimising a similar site for one of our clients is that Rich Snippets do work quite well - they seem to drive forward terms such as the car model name and brand names more than anything - it's also probably a safe bet that relatively few of your competitors use it and so worth getting ahead with. cheers
Search Engine Trends | | SEOAndy0 -
Prefix added to Titles in SERP
Check this out: http://www.seroundtable.com/google-brand-title-appending-16432.html It seems that Google is moving the site or company name to the front with a colon in some situations. I don't know if anyone has done a thorough study of it, but from what I have seen it seems to happen with sites that have a fairly solid brand established, but have page titles that are too long, keyword stuffed or for whatever other reason Google decides to alter what appears in the SERPs. Google has been shortening or altering such longer and spammier titles for a while, but about a month ago these "Brand: xxxxx" titles started appearing. To me it seemed funny because I have used that format on the home page of my own site and many others for a while because it just made sense to me. I guess Google thinks so too.
Technical SEO Issues | | Nick_Ker0 -
URLs Case Sensitive Serving Duplications
I think you're certainly looking at a duplication issue here. Bearing in mind I don't know how your site generates pages, there's a couple of things you could do. First of all, I can see that you have a rel=canonical system in place, which is a good start. One option would be to choose the one version of the URL you'd wish to prioritise and then change the canonical on the other version to point to that page. For example, you might want to change the canonical link on -> http://www.pakwheels.com/used-cars/search/-/mk_Toyota/md_Corolla/ to <rel="canonical" href:"<span="">http://www.pakwheels.com/used-cars/search/-/mk_Toyota/md_Corolla/"></rel="canonical"> Alternatively, and what I'd recommend, would be to 301 redirect the URLs to your preferred address, as the pages are serving no extra purpose for the user. Implementing a 301 will stop Google from crawling those pages and therefore flagging up any duplicate content issue.
Technical SEO Issues | | TomRayner0 -
What SEO Experts say about Pagination on PakWheels.com?
Have you checked out this post we recently had on YouMoz about pagination? http://www.seomoz.org/ugc/mitigating-mixed-signals-effectively-consolidating-paginated-urls
Intermediate & Advanced SEO | | KeriMorgret0 -
Xml Sitemap for a large automobile website
Hi, Are your pages manually driven or created out a database system? If they are in a database of some kind, you should be able to query for the URLs and generate the XML sitemap. If they aren't able to generate the sitemap to /sitemap.xml file, make sure you put the URL of the sitemap on your robots.txt file. (For example, if the sitemap ends up being sitemap.php instead.) If they aren't database driven pages or if you developers aren't able to create an XML sitemap for you, I'd recommend this service: http://www.xml-sitemaps.com/standalone-google-sitemap-generator.html You can setup a scheduled job on your server to run this on whatever schedule you want. I've used it on a number of client sites where the data drive XML sitemap isn't an option. Hope that helps.
Intermediate & Advanced SEO | | Matthew_Edgar0 -
Rankings got dropped
Sean is right. Earning the #1 spot on Google is the first step. You need to constantly focus SEO in order to keep your position. The SEO algorithms are constantly being adjusted and these changes may have a positive or negative on your site, and the sites of your competitors. You also need to understand that everyone else on the first page would like to take the #1 spot from you, and they hire SEO specialists with the specific instructions "do what is needed to get the #1 spot". You have opportunities for improvement on your current page. Focus on your SEO and you can get the #1 spot back: Your current title for the "used-cars" page with is in the #2 spot is: "Used Cars for sale in Pakistan, Find Used Suzuki, Toyota, Honda and more | Pakwheels". A lot of that can be moved to your description. I would recommend either "Used Cars | Pakwheels" or "Used Cars for sale in Pakistan | Pakwheels". Too many words in your title dilutes the importance of your key words. In your footer you of your "used cars" page you offer a link to another "used cars" page. It is actually the same page but the URL is different and you have not added the canonical tag to your pages. Unless you have went in to Google WMT and specifically set up your parameter settings Google may not handle this well. You should be very consistent with your links and anchor text. You use the H1 tag 3 times on the page. By design, the H1 tag is meant to be used once per page. The other tags should be H2 or something different. There are other opportunities but these are just a few that stood out for me. Good luck.
Keyword Research | | RyanKent0 -
Yellow Pages
To get a big site indexed and keep it in the index you must link deeply into the site at multiple points with heavy PR. This forces spiders into the bottom of the site and forces them to chew their way out through other pages. These should be considered permanent links. If you remove them the spider flow will stop and Google will eventually forget about your pages.
Moz Pro | | EGOL0 -
Canonicals affected traffic?
Dear Bary, First i want to appreciate for the articles that you had send me. They were really helpful. Now in my case the constraint is that we can not change the content and because of this we have 2 issue. 1. We dont want that any of our partner gets cannibalized by the other partner. Actually after we have pointed canonicals the traffic of one of our partner has increased significantly and others has decreased in the same manner like atleast 5 times. 2. If we dont point canonicals than according to this article http://googlewebmastercentral.blogspot.com/2009/12/handling- legitimate-cross-domain.html what is the LEGITIMATE way of handling it. Regards
White Hat / Black Hat SEO | | razasaeed0 -
How to Tackle site wide link?
Ahmad, With Google now taking into account where page elements are located (they can identify header, footer nav segments etc) it is now much more worthwhile getting a link in the editorial content of a website rather than just a simple sitewide footer link. The search engines are now beginning to look at sidewides as a potential spammy signal and therefore I would say if you can get links within an editorial piece (which will likely reside on only 1 or 2 pages max on a site) then this will pass the most link juice / value ultimately. Having said that I don't think sitewide's are dead exactly as they can help bolster the foundations of a link profile, I just wouldn't build an entire link strategy from these types of links, or at least this is where your partners are coming from.
On-Page / Site Optimization | | MarkLoud0