Rankings got dropped

[razasaeed]

We were ranking no 1 on couple of keywords in our countries local Google Search but from last 3-4 days we have dropped to 2-3 though we havent made any changes. Any suggestion?

http://www.pakwheels.com

Google: www.google.com.pk

Keywords:

Used Cars

Cars for sale

[seanmccauley]

The most iikely reason is that your competitors have made changes to their sites and/or back links. Do you use Seomoz to run comparisons between your site and that of your competitors? This might give you an insight into changes..

[RyanKent]

Sean is right. Earning the #1 spot on Google is the first step. You need to constantly focus SEO in order to keep your position. The SEO algorithms are constantly being adjusted and these changes may have a positive or negative on your site, and the sites of your competitors.

You also need to understand that everyone else on the first page would like to take the #1 spot from you, and they hire SEO specialists with the specific instructions "do what is needed to get the #1 spot".

You have opportunities for improvement on your current page. Focus on your SEO and you can get the #1 spot back:

• Your current title for the "used-cars" page with is in the #2 spot is: "Used Cars for sale in Pakistan, Find Used Suzuki, Toyota, Honda and more | Pakwheels". A lot of that can be moved to your description. I would recommend either "Used Cars | Pakwheels" or "Used Cars for sale in Pakistan | Pakwheels". Too many words in your title dilutes the importance of your key words.

• In your footer you of your "used cars" page you offer a link to another "used cars" page. It is actually the same page but the URL is different and you have not added the canonical tag to your pages. Unless you have went in to Google WMT and specifically set up your parameter settings Google may not handle this well. You should be very consistent with your links and anchor text.

• You use the H1 tag 3 times on the page. By design, the H1 tag is meant to be used once per page. The other tags should be H2 or something different.

There are other opportunities but these are just a few that stood out for me. Good luck.