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PatrickDelehanty

Hi there

I really like ScreamingFrog but I also really like Search Console and Moz Pro. The reason being, I like having different sets of data because they are all different. I also like seeing if pages are being linked to randomly from other sources other than my own website which Search Console does a great job (and so does Majestic or Ahrefs). Different sources find different things so it's nice to get other opinions on what you might have out there floating around.

Just my two cents! Hope this helps!
Patrick

PatrickDelehanty

Hi Hector

This is something I wouldn't be too concerned about. Do the following and you will be fine:

Ensure all pages are following the new https structure
No http version
Make sure your site is either www. or non www. consistently
Make sure you have no chain redirects
Update any old redirect files
Make sure resources are secure as well (CSS files / javascript / widgets / images / etc)
Make sure canonical tags reflect URL change
Update your sitemap.xml
Update sitemap.xml in Google Webmaster Tools / Bing Webmaster Tools
Correct all of your internal links to reflect the new structure
Consider using relative URLs
If you want, find your high quality backlinks using Moz or Majestic
Reach out and ask them to reflect the https structure

Again, this isn't a huge issue as Google will pass 90-99% of link equity and https is now a ranking factor. You should be all good, but make sure you run through this list I just put up for you and you can tie up any loose ends. Here's a great resource from Moz.

Hope this helps! Good luck!

PatrickDelehanty

Hi Pushkar

Moz looks to currently be making it's site mobile friendly.

Goto Moz.com
Hit ctrl + F5 (clear your cache)
Adjust the size of your browser
Also, try this link here

While it's not ideal yet, they look to be putting the finishing touches on a mobile site at the moment.

PatrickDelehanty

Hi there

I would go with Option B, but even then, all of these fall under the topic of "construction fence", so I can't see the information being that much different than another page.

Remember, Google and search engines like topics now, and associate variations (like those you listed above) to topics. Don't be afraid to build out pages that focus on a topic. There's a great resource from Moz that can help get you started. Don't overthink!

I like having static pages that focus on topics and then have varying resources/blogs that can focus on topics variations and fresh content. So for instance, you can have a Construction Fencing page, and then have resource content around varying construction fencing ideas that include best practices, different types of construct fencing types and what they are best used for, how much construction fencing you may need depending on job size, etc. That way, you have you a static page focused on a topic, you have resource pages that focus on long tail variations, you can link back and forth between those pages, and you also help associate your website with a topic to Google by having a static page and fresh content being built that revolves around a grander topic.

I would just not overdo the use of the word "Construction Fencing" all over the site and in your titles, headers, content, etc. That can lead to spammy overoptimization. Just make sure it's natural, relevant, and useful for your audience.

Let me know if this helps

PatrickDelehanty

Hi there

You do have the opportunity to take advantage of Google Service-area businesses through Google My Business, so keep that in mind. I would also make sure that your website mentions the areas you provide travel for.

A few questions:

Do you have any local/regional businesses you have partnered with to provide travel options?
Any international businesses or agencies you work with?
What about hotels? Are there any hotels that you work with or provide packages through?
Are you a certified agency of any kind? Can you be listed on those sites?
Are you able to create testimonials for clients/hotels that have you used your service?
Are you able to mention (in your About Us or Services pages) different locations/countries you provide travel opportunities to? Even beyond that, are you able to mention specific businesses/touristy packages you provide mentioning landmarks or tours?

Keep in mind, while you are a national business, you do have opportunities at the local level to mention or be mentioned by specific hotels or businesses in certain areas that can loosely associate you with different locales or regions. It's just something to keep in mind.

Hope this helps! Good luck!

PatrickDelehanty

Hi there

You should be fine, but I would research to see if the page has truly been deindexed and the article has been removed. How long you should wait depends on how popular the site was, how often they updated their content, and so on.

Do a quick url search and see if anything pops up.

Another thing I would do - check the backlinks to the original blog post and see if there are any worth updating to your post. If there are, reach out to the webmasters and let them know the blog post has moved to a new URL. This could be a great relationship building tactic for your site as well.

I would be sure to give the writer full credit and maybe even mention that the post was originally posted on ____.com with a nofollow link - that way you are giving credit. But that's upto you!

Hope this helps! Good luck!

PatrickDelehanty

Hi there

Judging by your organic traffic performance (attached), it seems your dip corresponds (potentially) with Penguin 3.0 in October 2014.

Running your site through Majestic and OSE, it does seem like a good chunk of your links appear to be obtained through SEO link building tactics.

I would go through a backlink audit - what needs to be removed / disavowed?

The best way to define a bad link is to use your own intuition and common sense:

Does this link help my website?
Is this link relevant to my website?
Would I trust this site (that's linking to me) if I landed on it?
Is the website or content in which I am being linked from topically relevant to my website?
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

Hope this perspective helps a bit - good luck!

6tyfJ0p

PatrickDelehanty

Hey Lisa

There's actually another question and answer in the Q&A forum that touches on this. You can access it here.

If you want the too long, didn't read version...

Create the blog on your site
Do some research
What information is missing in your industry?
What are users actively searching for?
Where are they currently participating in conversation?
What language do they use in search and those discussions?
How do they digest their content?
Here's a quick resource on content gap analysis from Edge Multimedia
Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them
Build out content on the site based on your research
Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)
Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)
Repurpose content through video / images / guides / e-books / how-tos / etc
Take advantage of internal site search functionality
What are users searching for on your site?
Distribute that content through social platforms / industry blogs / email marketing
Participate in the discussions that are happening in your industry
Social
You could take advantage of features like Twitter's Advanced Search and start fielding questions
News sites
Industry forums
Q&As

The questions you are asking are pretty dependent on your industry and audience. If you take the proper steps listed above, you'll quickly be able to figure out what kind of content you need and how often you need to post. You should also look into persona development to paint a better picture of your target users. You can learn more here.

Hope this helps! Good luck!

PatrickDelehanty

Hi there

Yes, you can try ScreamingFrog and also Moz Analytics will help with this as well.

Start there - hope it helps! Good luck!

PatrickDelehanty

Hi there

No, I would not add these. To Thomas' point, search engines don't bother with this as a ranking factor, and putting in meta keywords could also give your competition an idea of what keywords you are going after, essentially showing your cards in a poker game.

If you're looking for a great beginner resource, check out Moz's Beginner's Guide to SEO. It's loaded with tips and articles to help you get off to a great start and focus on items substantially more important than meta keywords! There are also other great guides and resources as well!

Hope this helps! Good luck to you!
P

PatrickDelehanty

Hi there

I would redirect the old mobile URLs to their main URL counterparts. The site is now responsive, so redirecting to the main site relevant pages will format to the screen of the device the user is using. I would also make sure you update your sitemap.

Hope this helps! Good luck!

PatrickDelehanty

Hi there

I am not exactly sure what you're asking here. According to my search, your site is being indexed, including the pages that you mentioned above. 164 pages out of the 168 I was able to crawl, in fact.

Now, I ran a ScreamingFrog, and a couple of things concerned me. You have a LOT of heavy optimization going on. Particularly around these pages:

And also...

While I understand that you do do work in different communities, are other ways of capturing this type of local traffic, particularly through a strategic local SEO campaign. I would take advantage of listing opportunities through Moz Local, Whitespark, and Google My Business if you have multiple practices. There are also service area opportunities available through Google.

Have you checked to see if you have a manual action of any kind? Have you seen your organic traffic at all?

I would take a look at geo-targeting your site as well in Google Search Console.

If you are new to SEO, I highly recommend checking out the following:
Moz's Beginner Guides
Moz Academy There are a ton of learning resources above that will help you get off on the right foot with SEO. Right now - I would focus on your on-site SEO, information architecture, and also your content. You have a lot of room for improvement on your website, but with proper research of your audience and keywords, you will be off in no time.

Again, I don't see any reason why you may feel you've been removed from the index, but I am definitely not seeing a whole lot of reasons for your site to rank either. Not that's not a knock against you at all, there is just a lot of work to be done!

Hope this all helps! Good luck!

PatrickDelehanty

Hi there

If I am understanding correctly, you're saying you want to take content from Site A and translate it to be placed on Site B?

I would look into the following:
Hreflang attributes (Google)
Language tags (Bing)
Country Targeting (Google)
Geo-Targeting (Bing)
International SEO & Checklist Out of curiosity, how do you plan on keeping these sites unrelated when the content will be a translation? If you take the steps above you should be able to avoid a duplicate content issue, but you're going to want to consider the user experience and creating content that speaks to the users of that region or country.

Hope this helps! Good luck!

PatrickDelehanty

Hi there

Go for relevance - you can have a link from a high domain authority site that isn't remotely relevant and it won't do you any good. If the chamber of commerce sites are relevant to the area you serve, then go for it - you're an operating business in that area.

I have to say this though, don't build links strictly for the metrics of the site - build for links that you feel are going to benefit your business, bring you traffic, potentially convert your audience, and offer value to the user. The best way to link build is to ask the following questions:

Does this link help my website?
Is this link relevant to my website?
Would I trust this site (that's linking to me) if I landed on it?
Is the website or content in which I am being linked from topically relevant to my website?
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

Majestic has a great tool to help you understand the topical relevance of a site's backlink profile.

Hope this helps! Good luck!

PatrickDelehanty

Hi there

When it comes to blogs or content that it linkworthy, I would always put that under the subdirectory (or subfolder). The reason being, search engines treat subdomains / domains as two separate entities and will rank them accordingly as such. Putting content like this on a subdomain does a disservice to that content and your SEO efforts.

When it comes to SEO and PPC, your PPC are not going to impact your SEO results. I would focus on driving paid traffic to the most relevant landing page or service / product page that makes sense for their query (I see businesses drive paid traffic to subfolder pages all of the time!), but not look to it to increase organic rankings. Two separate things.

It's really up to you there. Hope this helps! Good luck!
Patrick

PatrickDelehanty

Hi there

There's a great resource from Inflow that can help you go through your site's potential eCommerce duplicate content issues. I would recommend you checking it out here.

You should also read and understand Google's duplicate content resources.

Hope this helps! Good luck!

PatrickDelehanty

Hi there

No content creation or link building at all? Do they want to do any brand building or community nurturing? What's their social like?

I would be interested to hear some ideas from the group here. If you are SEO and limited in what you are able to do, at that point I would say, check the following:

Crawl issues
PageSpeed
Metas & tagging
Backlink audit
Internal & external link checks
Search Console issues
Mobility issues
Authority metrics

I would just keep tabs and make sure that nothing falls apart - if you're limited to that, you're limited to that. But I would also make sure, to get buy in, that you provide them benchmarks and information about how if they DID create content and did natural link building, that their SEO efforts would be so much more fruitful. Like a chat to show "If we did do content creation and proper distribution for ________ keywords/queries" and "If we did not do content creation and proper distribution for ________ keywords/queries".

Usually showing competitive analysis in that case and their performance will help sell the idea quicker.

Hope this helps! Good luck!

PatrickDelehanty

Hi there

I definitely recommend Schema on every product, as well as breadcrumbs, reviews, and also site search which helps for Sitelinks search boxes. It also helps inform your Google Analytics.

Here are a couple of great resources:
The Ultimate Guide to SEO for E-commerce Websites (Kissmetrics)
Thin & Duplicate Content: eCommerce SEO (Inflow)
The Definitive Guide To Ecommerce Search Engine Optimization (Neil Patel)

Take advantage of internal linking between relevant products and categories, and make sure you have a proper information architecture set up for usability!

Hope this helps! Good luck!

PatrickDelehanty

Hi there

Google will change your titles based on what they feel is the most suitable for search. Same with meta descriptions and so on.

Here is a great write up from SocialMediaToday on the subject. Optimize titles the best you can and abide by best practices / your important keywords / queries, but know that Google will sometimes take the reigns and change your titles based on what they feel is best. Google loves branding and this is further proof!

Let me know if this helps! Good luck!
P

PatrickDelehanty

Hi there

Google will notice that the picture has the same file name and different alt text. But if you are doing it in the one instance, you shouldn't have much of an issue. Just make sure not to make this a repeated practice. Ideally, you would have two different pictures with different alt texts. Hope this helps! Let me know if you have any other questions or comments. Good luck!

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