Local Link Building Question: High DA Chambers vs Low PA Trade Groups

[LeeAbrahamson]

Hi all,

We've been researching relevant, real organizations in our area that allow members to link their websites from the directory.

I've basically got two buckets of prospects:

• Chambers of commerce type sites with more authority (DA ~40+) but less relevance to our niche (injury law)
• Bar associations with less authority (DA ~20) but super relevant.

Assuming that they cost the same and covered the same geographic area, which links would you go after if you had to choose one or the other?

Thanks in advance.

[PatrickDelehanty]

Hi there

Go for relevance - you can have a link from a high domain authority site that isn't remotely relevant and it won't do you any good. If the chamber of commerce sites are relevant to the area you serve, then go for it - you're an operating business in that area.

I have to say this though, don't build links strictly for the metrics of the site - build for links that you feel are going to benefit your business, bring you traffic, potentially convert your audience, and offer value to the user. The best way to link build is to ask the following questions:

• Does this link help my website?
• Is this link relevant to my website?
• Would I trust this site (that's linking to me) if I landed on it?
• Is the website or content in which I am being linked from topically relevant to my website?
• If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

Majestic has a great tool to help you understand the topical relevance of a site's backlink profile.

Hope this helps! Good luck!