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EGOL, you raise some really thought-provoking possibilities here. Much like how viewers are annoyed when a long commercial interrupts their favourite show - I'm not thinking that these new kinds of ads on the Internet will be any more attuned to user intent. I guess we will have to wait and see what happens and start developing solutions to these new dynamics of search and visibility.

I run an ecommerce site. My site used to rank #2 (my homepage) and #3 (my product page) for my primary keyword. #1 has always been my competitor's homepage. Now, my competitor's Shop page -- which uses this keyword only 6x within the content of that page -- is #2 bumping me down to #3 and #4 Any advice or guidance would be much appreciated.

Search engines won't index anchor URLs so that's not an option. I agree.   And, I would try to redirect to a URL that the search engines already have in their index.

I've seen these a few times the last couple of days. Guess it's related to the changes they're doing on the site to make it responsive.