Hello, I need some help: Organic Traffic going down

[blinky51]

Hello,

I need some help, i am trying to figure out why my Organic traffic has gone down so much in the last six months and trying to find a solution, but I am at a lost as to what i should be looking to see how to fix it. http://goo.gl/arwlON

I hope you can help or give me some ideas as to why. Thank you in advance.

[PatrickDelehanty]

Hi there

Judging by your organic traffic performance (attached), it seems your dip corresponds (potentially) with Penguin 3.0 in October 2014.

Running your site through Majestic and OSE, it does seem like a good chunk of your links appear to be obtained through SEO link building tactics.

I would go through a backlink audit - what needs to be removed / disavowed?

The best way to define a bad link is to use your own intuition and common sense:

• Does this link help my website?
• Is this link relevant to my website?
• Would I trust this site (that's linking to me) if I landed on it?
• Is the website or content in which I am being linked from topically relevant to my website?
• If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

Hope this perspective helps a bit - good luck!

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[blinky51]

Hi Patrick,

Thank you for your suggestions and I will be starting in removing those links that are linking to the website as they are not trustful and not relevant to the content we write. Hopefully that gets resolved and the organic traffic returns. I hope you don't mind if I keep bugging you.

Thank you

[Dr-Pete]

Patrick's explanation is definitely plausible, but it can be really tough to tell without a lot more data. Did you see a corresponding drop in rankings across keywords along with the organic traffic drop? Have you lost traffic only for specific pages or across the board? Did your total traffic drop as well, or did the organic traffic fall into other buckets (like direct or referral, which could indicate an attribution issue)?

The more you can segment this loss, the better. If you're seeing ranking drops across many keywords that mirror the organic traffic loss, and you've got a lot of link profile issues, Penguin is certainly a reasonable possibility.

[blinky51]

Good suggestions. Let me do that research and i will get back to you. Thank you!