Hi from minus 3 degrees C not snowing yest wetherby UK 
Ok imagine this scenario....
Me: I'm going to register your business on Google Places www.google.com/places/
Client: Oh yeah dont bother who needs Google places ive got a website
Me: Ok here are some benefits
•helps visitors find your address, even when they're not looking at your web site
•Results from Google LBC show up for searches on Google and on Google Maps
•attracts visitors who click on photos and content gleaned from your site
•your business profile presents directory-style information to visitors is a sensible format all in one place, such as services, directions, phone number, opening hours
•clients can write reviews - a good place to gain independent credibility
•offers a small side box to promote your current events
But seriously this is the sort of dialogue you enter when facing clients and rightfully justifying what their paying for.
But is this true, if you dont lock down your listing with the pin number Google sends you on a postacrd is it invisible via the Google places app?
Reason I ask is that via the google places app (on an iPhone) I could find a business that was locked down but a site that had not verified was invisible, has anyone else had this experience?
Any insights welcome 