Reciprical Link Building or one way traffic?
Good morning from 8 degrees c but very sunny wetherby UK
Regarding link acquisition ive had it in my head that the best idea is to secure inbound
links only i.e avoid reciprocal link building so that when your source links to you you
dont give them a link back.
But is this no longer valid when targeting inbound links to increase rank? Is it ok to link back or will that "leak SEO juice" or whatever we decide to call it this week.


