Big BUPA Bounce rate

[Nightwing]

Good morning from ten degrees c mostly cloudy wetherby UK

Ive got a 70% bounce rate on this home page - http://www.goldsboroughestates.co.uk/Home.aspx

Whilst their is a telephone number on the home page it feels too high. Ive drilled down and identified the following:

1. Medium (NONE)  is causing 80% bounce
2. No ppc ad are running

I get a futher explanation from the Google Gods:

•Auto-tagging is on but cost data is not applied (learn more)
•There is a redirect in the URL
•The gclid parameter is altered or dropped from the ad
•Auto and manual tagging are being used at the same time
•Manually tagged URLs are missing a value

My feeling is eMails with links to the home page are causing such I high medium (none count)

Would be grateful if any SEO mozzer could offer there insights,

Thanks,

David

[DougRoberts]

Thanks for the weather report! Are these new or returning visitors? (Does that reveal anything interesting?)

Is this a constant bounce rate or a recent change? What's the trend? What's the period covered?

As well as emails... any printed material (or other) with QR codes?

[TalarMade]

You say you have a feeling eMail with links to this homepage could be contributing.

If you have a recent campaign the emails themselves could have been misleading and lead to a decent CTR but then once people hit the page they weren't impressed.

Also have you noticed a high increase in referral traffic from any sources recently? Same principle could apply there.

What keywords are the homepage ranking for? Again people could be entering through certain phrases and then not seeing the results they were expecting

[Vizergy]

Without an in-depth look into your analytics the information you have provided leads me to believe the following is occurring since you specifically mention that you are not running any ppc ads.  When Google Analytics is reporting on source/medium the value that is shown direct / none of course refers to any visit that has been tracking that they could not identify a referring domain that started the visit.  There are numerous reasons as to why a referring domain can be lost for a visitor

1.Somebody really did type in the address or used a bookmark to get to your page

2.They clicked on a link in an email from a non web based email clients (typically Outlook, Eudora, Thunderbird, etc.)

3.The link was in a document

4.The link originates at a secure (https:) page and your page is not secure (http)

5.Spiders and bots were working from a list of URLs from a previous crawl (this one mostly applies to server logs, rarely to JavaScript based tracking)

6.Spiders and bots may be programmed to suppress the referrer information (this one mostly applies to server logs, rarely to JavaScript based tracking)

7.The visitor is using IE and the link to your site was in Javascript.  Javascript links to your site include those that open your site in a new browser window, or any kind of javascript redirect.  Many banners’ links are programmed this way.

8.The visitor is using IE and the link to your site is from within a Flash application (there are a lot of ways to do this in Flash so there may be exceptions I would always recommend adding a Ad Campaign tracking variable to any CTA)

9.Your landing page redirects to another page via a 301 permanent server-side redirect

10.The link was on an intranet or some other web site behind a proxy or corporate gateway that was set up to strip referrers from requests

11.The visitor has made changes to their browser that suppresses the referrer information

12.Another site has put your page content into an iFrame and coded the frame to suppress the referrer, in order to make it difficult for you to find out who is framing your content