Here is exactly what you should do:
- Read: SEO: The Free Beginner's Guide From SEOmoz
- Go live here: Learn SEO
- Take in Webinars: Watch Webinars
- Sign up to receive RSS alerts whenever a new YouMoz or MozBlog posts come out.
- Start tracking your keywords in the Rank Tracker.
- Monitor and view competitor links utilizing Open Site Explorer.
- Let Moz analyze your site and take action where recommendations provide helpful.
- Post specific questions here in Q & A and get very good recommendations from the community.
It's nice to think you will have a plan/strategy you can just stumble into. However, that's far from reality. You can't. Each industry, each business, each person is different. You need to do what you are best at & what works best for your specific business or client. It may be curating content for social audiences, it may be forums, perhaps content network advertising is your thing, or, it's good ol' fashioned SEO.
Good luck!

