SEO for bigcommerce site

[innofidelity]

I have a site on bigcommerce platform .from Where do i need start SEO for these types of ecommerce sites.Looking for Experts ideas . Thank you.

[irvingw]

The biggest compliance issue with most large ecommerce sites is product pages creating tons of duplicate and often empty pages with little or no content and often just product info repeated on multiple pages.  Rel next, canonical, noindex metas, and adding content are all issues needing to be configured properly. In addition, quite often duplicate and untargeted title and meta tags is also a big issue with very large sites with autogenerated pages.

[Mr.Rangen]

Here's what you need to know:

1. Big sites require domain authority or scalable long-tail strategies.
2. You must always focus on driving authority to the domain.
3. Build links. Lots of links. Diversify the link profile.

Don't believe me? Look at how many search-results pages walmart.com has ranking now across all their verticals. Sure, on-site is very important but driving authority to the domain is something that NEEDS to happen and can take months to process, let alone, facilitate the link building campaigns.

Linking Strategies:

1. Outreach campaigns.
2. Linkbait.
3. Linkable assets.

[innofidelity]

Thank you  "driving authority to the domain" can u explain about this plz

[Mr.Rangen]

Sure.

It is fairly simple Chandana. Much like marketing yourself offline, you need to establish valuable contacts and relationships within your professional industry. The same goes for the web. Search engines derive authority from links, citations, likes, tweets and any measurable metric they can tally. However, links are still the most important.

Showing Google your companies digital footprint (or web presence) is vast, robust and mentioned on sites they trust will actually make a site with GOOD on-site SEO very powerful. Without that, you'll only see a handful of your pages indexed and served in positions of prominence.

If link building truly is a priority, I would look up Garrett French and read his articles, look at his tools and the Ontolo link building book.