If one is creating content that is addressing to the target audience and answer their questions, clearing their confusing it’s a good content, and we have several great examples of it. Let’s say if someone is new to the SEO, Moz’s beginners guide to SEO will answer all their questions and clearing all the possible confusions that a person will have in his head with regards to SEO.
To me, 10X content is something that not only answers the questions or clearing the confusions but also nurtures the reader to go a step further. For instance, if someone is looking for live chat software… the content that shows you the list of tools to choose from (with pros and cons of each tool) is a good content… it’s answering the question.
But, 10X content is when you move further and tell them wherever software you use, this is how you should be using it to get the maximum out of it. This way you are not only answering the question but you are also educating them further…this according to me is a 10X content.
Ideally, I think 10X content has nothing to do with the length of content. I don’t really have to give the examples of “ultimate guides” that offer nothing new to the audience. On the other hand, Rand’s post is kinda example of 10X content that actually motivate people to get out of the long-form short-form content formula…
In my opinion, length of the content has nothing to do with 10X content. As far as you are answering your audience’s question, clearing their confusions and nurturing them to think and act further you are creating 10X content and you should be proud of it.
I may be wrong but this is what I think about 10X content.