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Thumbs up for Monica answer.

I can only add in my experience google shopping campaigns are worth every cent. CPA is yummy.

Why not to redirect? If you don't you will keep seeing them in error in WMT, which is not a good thing. Also returning 410 in theory is an option, but I tried in the past and WMT ignores that.

As far as I know. Even after implementing rel prev/next, the pages are still de facto duplicated (unless unique beforehand). What rel prev/next does is just signal google their are part of pagination. Google algo will then pick the page he think more appropriate to show in serp answering a user query.

If you add canonical pointing the series to one page (probably the first) you are again suggesting google algo to pick that one and ignore the others. But most seo crawling tools like moz will keep signaling those pages are duplicate, because in fact they are duplicate. If you look at the crawler report for those duplicate pages you should also see the canonical in another column, so you can just filter them out (as far as this is the result you was expecting).

Rel prev/next is not making duplicate content unique, how could it? I heard of someone who could transform water into wine, but he did't deal with SEO.

If you want to lower bounce rate in analytics you can just trigger an event after a 30 seconds time out using one line of javascript.

But be careful in examining which figures is more interesting in your case, even after 10 minutes someone who leaves the landing page without browsing deeper should be considered a bounce in the majority of the cases in my opinion.

Yes it may be beneficial to have more than 1 article with link from the same domain.

As a rule of thumb, do it only if the articles on that domain are getting some internal juice.

And do it only with article targeting different keywords, and linking to different pages of your website.

I have a similar experience, we have 10k real fans, with pictures or text we get between 50 and 300 people coverage. Videos are doing better, between 400 and 800 people coverage.

We post three times a day, 0 conversions for the past few months. For us is a waste of time.

The only thing which make sense is offering a coupon in exchange for user email, we also tried promoting it with FB ads reaching outside of our fan base and we were getting emails at around 1 USD each. But nobody was buying and we stopped that too.

Maybe it's a language thing, but I may still be misunderstanding you.

If I understand correctly, the product name is "White Grain", the category that product falls in is "Gallery Wood", what is "Brown Engineered Flooring"? What is the relation with the product name and the category name?

• Is it a sub-category as Sheena was suggesting? If so the url structure she suggested make perfect sense. Of course from a pure seo prospective you want to put the keyword to the leftmost possible place in the url, but it may do more harm than good if it doesn't make sense sematically.
• Is it a synonym of the category? If so I would replace the category name in the url.
• Is it something else?

One thing which is often misunderstood is duplicate content, it does penalize you in few ways but google doesn't take that into account as a site-wide ranking factor.

In other words, if you have duplicate content, google will just refuse to index the duplicate pages, which is bad, but it's not going to penalize ranking of other not-duplicate pages because there's a a lot of duplicate pages.

Duplicate pages are bad because each duplicate page is a lost opportunity to add a page to the index, and it waste crawler budget, theoretically harming the frequency google refresh your pages ranking.

In addition to what Leonie just said, one technique I first spotted on zappos.com and I often use is to put the excerpt of the content on top of the page with a read more button pointing to an on-page anchor to the full text to the bottom of the page.

It's not something you can always do without impairing UX, and I have no idea if google algo prefer that when compared to hiding the same content behind a js click.

But I also remember Matt Cutts discussing this in a video and say to do not worry too much because they do understand in today ui there's plenty of valuable content show through tabs, carousel and so on.

But you know, seems "don't worry too much" is one of his favourite sentence.

Strongly agree with Monica pointing you versus Google Webmaster Tools, at the end of the day if the link is not there google is ignoring it, thus the value for your SERP ranking is most likely 0.

Yet, other tools you may check if you want to track all inbound links are https://ahrefs.com, https://majestic.com/, http://www.semrush.com

In my opinion, as of the current state of client side technology, the way to go is angularjs.

When you talk about shorten the url you are probably referring to url routing which is one of the capability of angularjs, but other frameworks are doing a good job in that area as well.

Of course adding unique content is the only way.

add unique categories description

if you have a blog, last excerpt of posts related to the category

alternative categories info

try to figure out possible user generated content, category related

define an algo to present different set of products for each category, even if many products fall on multiple categories you don't have to show always exactly the same

multiple product descriptions for the same peoduct, one for each category...

do some brainstorming and you will come up with more ideas

In addition to all the good answers you already got.

Putting everything on a single page you lose opportunities to place keywords in url, <title>and <h1> or diluting <h1> value.</p></title>

There's few tools online offering traffic estimate service. In my opinion none is accurate enough to be relevant. you just need to try them with url of websites you have log access to see how poor their guess are.

as far as i know moz doesn't offer such a tool

if i have to name one of those tool i would name semrush, when I tested it's accurancy I found it to report traffic volumes between 10% and 100% wrong, which is more accurate than many others and it's still giving you an idea of a website traffic

Honestly, all being said, I would choose the URL structure which makes more sense disregarding the SEO effect. I mean, secure the keyword you want to rank for are there in the url, but do not move them leftward just for the purpose of SEO. As far as I can tell from my little experience is not a factor which weight so much to justify a weird URL structure just for the purpose of putting the most relevant keyword on the far left.

Said that, all the keywords you want to put in the URL must be in the url part processed server side. Crawlers do not process javascript, any framework, like angularjs I mentioned earlier, will make it possible to show different url in the browser through url routing, client side. Which means javascript dynamically change the content of the page without a roundtrip to the server. It's the javascript which detect the URL change, not the server. So the crawler will never navigate it, google will never know it exist.

Yes, there are ways to have google crawler index those javascript generated pages, you can find instructions here https://developers.google.com/webmasters/ajax-crawling/ but I strongly suggest you to do not go that way.

Instead, have your CMS generate an html page with all the content you want to index, and dynamically show and hide portions of the content using a javascript framework like angular, if it helps (for bookmarking purpose or UX) use client side url routing to change the url when you show the different portion of the content. That way google will crawl the page with all the content, it's white hat as long as you don't cloak.

So, what you have to do is design your pages, deciding which content goes there keeping in mind SEO target, keyword diversity and semantic; a part of course from the most important... UX.

Now, getting back to the original question, should you put the keywords you want to rank in the url, yes, put those you want to rank in the url processed server-side, the others if useful for UX, bookmarking, etc... process client side with a javascript framework using client side url routing.

Hope it helps. Good luck.

This one may help: https://moz.com/blog/cant-do-keyword-research-like-its-2010-whiteboard-friday

Point 2 of Rand is specifically:

It used to be the case that we built separate pages for every single term and phrase that was in there, because we wanted to have the maximum keyword targeting that we could. So it didn't matter to us that college scholarship and university scholarships were essentially people looking for exactly the same thing, just using different terminology. We would make one page for one and one page for the other. That's not the case anymore.

Check the content of your "ecomm_prodid" parameter, usually the source of all nightmares.

When you include multiple product id you need to format it properly, and google example is wrong and missing a comma. I just googled to search for a good example: http://marketlytics.com/setup-adwords-dynamic-remarketing-using-tag-manager/

Maybe.

Are those page indexed? I assume they are. So they contribute to google view of your website and indirectly affect your SEO. And even if they are not indexed they are nevertheless crawled and probably contributing the same way.

If you have a website which talks about porcelain and football, and you remove a lot of pages about football, google will assume you are more a porcelain site than a football one and rightly so, and this will likely affect your SERP indexing for football related keywords.

If you search on youtube you may find a video of Matt Cutts where he is saying redirect a million url overnight to the same page would rise a flag in the anti-spam team and lead to a manual review. If you have nothing to fear and you believe your redirects are legit you don't necessarily have to be scared.

But if the links are due to a bug, I guess they have no juice to pass, so why redirect?

Matt Cutts repeatedly said many ccTLD are recognized by google algo as a country specific signal, while few ccTLD and generic TLD are just... generic and treat as such.

I don't think the TLD of your customer is the real issue.