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I think you would generally approach this the same way you'd approach any subjective research, which is heavy on asking questions on a survey. You could research traditional qualitative research processes to learn more about how they're conducted. You'd be surprised by the emotions that can be hiding in an otherwise 'boring' purchase like a boiler, however. If it's the middle of winter in Chicago and snowing outside on a Tuesday night and your boiler goes out and you have a baby crying in the house and a dog that needs to get walked - I can guarantee you're feeling a ton of emotions (frustration, anxiety, stress) when you open your phone, google "chicago 24/7 furnace repair" and finally get somebody on the phone to come out that night and fix it. Even in a B2B purchase, there are emotions and motivations that are hidden under the surface, such as picking the more expensive furnace repair vendor that has a better reputation because you need to use up your end of year budget in order to keep it for next year, and you can always justify the choice based upon their reputation or even just a Yelp score. SO - the hard part is capturing that emotion on a survey form or getting an authentic customer response shortly after purchase, or getting somebody to be truthful with you about these motivations that may be embarrassing or incriminating or whatever. I think you're best off doing some research on general emotions, and then creating a list of all of the considerations that go into purchasing your product (free shipping? good warranty? website looks trustworthy? my wife will like the color? etc.). Once you have each of those lists, brainstorm how various emotions will factor into each of the purchase considerations, and how it will change depending on your type of customer (b2b vs b2c, enterprise vs SMB, senior exec vs intern, etc.). This may yield a lot of ideas, or not many at all, depending on the nature of what you're selling. I think once you complete this inventory across each product, each customer type, each purchase consideration, and each emotion - you'll have a pretty darn good idea of how emotions can be factored into your marketing program, such as how to adjust the copy on your product/service pages, and how to create entertaining or educational content that reflects these emotions. Hopefully that helps, but let me know if I can assist further!

Hello, there. I'll try to explain in short. MozTrust - is WHO links to you. DA - is how MANY link to you = popularity. TrustFlow of Majestic is very similar to MozTrust, but since it's two different companies and two different algorithms - here you get the difference in result. Now, why these metrics don't match the SERPS. SERPS depend on many things - far not just DA or Trust. Mainly is on keywords. So, if you have very specific service/product and you are trying to rank for whole bunch of longtail keyphrases, but at the same time dont have any links - you will still rank in top 20 for whatever many phrases. Example: you can make any website rank for "super awesome blue and red cat sitting on a stainless steel shelf" and so on. So, if you have whole bunch of pages, optimized for such keyphrases - you will be ranking in top 20 for whole bunch of keywords. However, it doesn't mean whatsoever that you are not spammer (therefore Trust metric will be low) and you can have vurtially no links (therefore low DA). And the reverse way. If you have high DA/Trust, but trying to rank for very competitive phrase - you won't be able to (or at least the  chances are low). Additionally, high DA doesn't always go with high Trust, it's much better after Penguin update, but still, if Google hasn't caught you as spammer, you'll have high DA, but since the links are coming from low trust websites - your trust metric will be low. Hope this make sense and helps.

There's no guarantee, other than the site isn't likely to rank for Louis Vuitton. In general, Google will pick the best of the worst in any niche/vertical which has a proclivity for link spam. So that's something to consider, if such is the case. Definitely disavow anything you deem inappropriate. Make sure to mention the circumstances in a properly formatted disavow file. A couple of good resources one should keep in mind are this Google Webmaster's answer and Dr. Pete's post. You may want to buy the domain and get a simple, single, page up and running. Then connect it to Search Console/Webmaster Tools, to get a better idea of the domain's link profile. Robert Fisher's people, over at drumBeat, noticed that a lot of sites block bots associated with popular backlink reporting tools. Once you have your link list, load it up in Screaming Frog and make sure to spoof the Google bot user agent. Can you associate any sort of penalty that lines up with the time the domain went rogue? I'm sure it's probably difficult, given the nature of the case. No matter what, make sure to mention the circumstance of the links in the disavow. Still, I would imagine it's probably not difficult to get the client to rank for his name. This is probably true if the targets are something like Name Surname Political Office Location. Without the ability to dig into it further, I would say the domain probably is salvageable if you take precautions.

Thank you for your answer Gary.

No problem! Great as always!

I'm so glad to hear that! Please do let me know if you run into any other trouble.

Your opinion is reassuring. Thanks.

Nice find Ryan.

I was thinking about the iframe passing juice. Apparently that was 'confirmed' a few years ago, but I never messed with it. It seemed kind of silly to rely on it, since it could be so easily detected. I don't know if the tactic has been 'disproved' and they're spinning their wheels. I wonder what would happen if they fixed the non-www DNS failure? Other than that, I think I see 'slow drip' link building. But given that the home page seems to do better than any of the other pages I've seen, it may be safe to say the iframe tactic might work a little. The site's overall visibility appears to have steadily increased over the last four or five years. Another possibility, and I wouldn't doubt they've tried it, is CTR bots. I guess we should look into other domains that refer to |-| /\ppy flow eye tea.

Thanks Ryan.

Hey all, Joe here from the marketing team at Intercom. Unrelated: we're a Moz customer and I'm a huge Rand fan and Seattle native. Until today, it wasn't possible to use Intercom truly as a live chat tool for anonymous, logged out visitors to your website or app. You would need to have an existing account or login already to enable the chat-like functionality. But thankfully, no more. Voila: https://www.intercom.io/live-chat Intercom's vision is to build a central platform for all your customer communication. Having a CRM, email marketing tool, marketing automation system, live chat tool, helpdesk, etc. as separate entities provides lots of difficulties, notably in integration of them technically and functionally. We're hoping to change that. If anyone has questions about Intercom, I'd be happy to help or put you in touch with someone who knows more than me. I'm joe at intercom dot io.

Even in the last crawl report the bug is still there, any idea when it will be fixed?

After googling about it and thinking better I choose not too. I think you are absolutely right, too inconsistent.

Hrm... I'll do some digging to see if I can find anything odd/off. And ask some of our other frequent users to see if they're having the same issues.

Everything went back to normality in GWT after 48 hours.

Thanks for you answer. The first place google bot goes is the sitemap, yes, but is it true or not that finding a page in the sitemap and not being able to reach the same page when crawling the website makes google devaluate the page juice? About the footer I would just put a link to each subfolder, so just 3 or 4 links, what I don't know is if small links in the footer are enough to make google bot happy, or if it would still devaluate the page juice of the pages. Since they wouldn't have much interlinkage in the main website.

Created a new campaign for the https url but still doesn't work... Any idea? Rogerbot is still showing error 902.

Max - Yes, this was for a non-profit, religious organization to promote an important holiday event that was $36 in price.  I can't share the conversion data, but it reached a significantly new audience in a 25 mile area around the city, with lots of conversions, a ton of impressions.  Honestly I didn't even pay attention to the Facebook likes, as it didn't really matter to this campaign.    I'd be happy to discuss more offline, though, if you want to message me. Thanks! Jeff

Google's John Mueller said many times that reporting a site does not mean you will see immediate action. The penguin algo has not updated for over 1 year!!! So immediate action implies 1 year or more sometimes! What they do is gather lots of data and use it to factor in to a new algorithm update. This can take a very long time and as I have argued many many times, is a very infective approach as by the time they are rolled out the guilty sites have a new tactic in place already. Doorway pages are frowned upon and will eventually get hit by some algo.

Ok, so, the case studies cited in the article you linked: Naked pizza (http://www.squaremartinimedia.com/twitter-business-case-study-naked-pizza/) The only numbers they mention are these: So what is the ROI for Naked Pizza using twitter?  Well the company’s first twitter only promotion on April 23 resulted in 15% of total sales, with 90% of those being NEW CUSTOMERS!  On May 29 twitter set a store sales record with the bulk of the traffic coming directly from twitter.  How much?  68.60% of the total sales came from customers who stated “I’m calling from twitter”! 15% of total sales from twitter on April 23, total? counting brick&mortar sales as well? It doesn't tell how many twitter followers they have, what was the cost to collect those followers, they are not saying what is the CPA, the CR, they are not giving any metric to value if it was a real success or not. In the same article when it talks about Dell case study is not linking to any real case study, but I did some google to search for one and I found this other article: http://www.informationweek.com/desktop/dell-makes-$3-million-from-twitter-related-sales/d/d-id/1080465? It's rather old; it's state the big success of Dell have been 3 million USD revenue attributed to Twitter, from 2007 to 2009, with a total of 600.000 followers. I have no idea what is Dell average order value, let's assume it's 500 USD, it means a CR of 1% which is not all that bad, but we don't know the cost of generating those 600.000 followers. Also when they refer to Whole Food case (http://www.socialmediaexaminer.com/reaching-millions-with-twitter-the-whole-foods-story/) they do not mention any CR or CPA or figure, Whole Food is saying they use Twitter and Facebook for customer care, they get in touch with customers, which is reasonable, but no sales. They got 1.7 million followers, which is an astonishing number, but they are a beloved brand, it's not hard to imagine they attract a lot of existing customers. I still wish I could find someone with some figures showing a real success story.