Different Landing Pages for Different Keywords with Same Intent or Only One?

[Ayres-SEO]

This post is deleted!

[max.favilli]

This one may help: https://moz.com/blog/cant-do-keyword-research-like-its-2010-whiteboard-friday

Point 2 of Rand is specifically:

It used to be the case that we built separate pages for every single term and phrase that was in there, because we wanted to have the maximum keyword targeting that we could. So it didn't matter to us that college scholarship and university scholarships were essentially people looking for exactly the same thing, just using different terminology. We would make one page for one and one page for the other. That's not the case anymore.

[MattRoney]

It's on the old side, but I'd add Cyrus Shepard's "Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research" to the post Massimiliano linked.

[Ayres-SEO]

Thanks for the answers. I did see that Whiteboard and thats what got me thinking about this topic. The thing I am worried about is destroying the rankings I already have for the one set of keywords.

I currently rank very well for the groups that include my domain name. But the other group (e.g. "computers" in the example given) does not rank so well. I don't want to tank any rankings for the seccessful landing pages by moving everything from the other one over. I would likely need to tweak the text a bit to include references to the other keyword group and that might affect the page's rankings.

[max.favilli]

I would merge copy and 301 the weak one to the the strong one.