Two links from one page with different Anchor text

[SEOKeith]

Example Business Name - UberPuter

UberPuter targets the keywords "Computer Repairs" right from their home page.

UberPuter has the option to place links on 150 of their customers pages that are happy with the service.

Would it be best to place two anchor text links one with the brand name and one with the keyword anchor text in "computer repairs" pointing both at the home page or should UberPuter only place one link back to the home page for the Keyword Anchor text?

To the best of my knowledge G only counts the first link on a page as a "Vote" so my thought is to only include the single link with the keyword anchor text.

Thanks,

[mediawyse]

To the best of my knowledge G only counts the first link on a page as a "Vote" so my thought is to only include the single link with the keyword anchor text.

That's my understanding as well. When confronted with multiple anchor text variations, both linking back to the same uniform page, Google counts one of them. Usually the FIRST one they spider (the one higher on the page).

In your case, I'd try to "vary" the incoming anchor texts as much as possible. If you've got 150 unique pages to work with, choose several different anchor texts and have them link back to either your home page or better yet, an interior page you are looking to move competitively. You want as much "link diversity" in your anchor text distribution as possible.

In your example, I'd use any or all of these anchor text variations for the root keyword "computer repairs:"

"low-cost computer repairs"

"computer repairs service"

"computer repairs company"

"computer repairs (your site)

"computer repairs near (your city)

etc.

Hope that helps. Good luck!

[SEOKeith]

You mean link to a sub page, such as /computer-repair ?

That way I can always move the page if required?

[mediawyse]

You can link to a sub-page if you want but the WHOLE point of your question (which is how I read it) is that you wanted to concentrate on improving your client rankings for the keyword "computer page" tied to their home page. That means generating as many "unique domain" links into your home page for that anchor text from external, related pages.

But again, to promote a "diverse link profile" you want to vary that anchor text. Hence my first answer.