Welcome to the Q&A Forum

Hi WWWSEO! Have you done any competitive research in Keyword Explorer? The SERP analysis section might give you a sense of what's going on.

Hi holdportals! Are you able to provide any of the information Dan asked for?

The best thing you can do is consider what would be useful for your visitors. If those keywords represent the sorts of things on which visitors to your site would expect to find information, then you should certainly include that information. You definitely don't want it to feel like you've written that content just to include your keywords, though.

As for structure, put that content where it makes sense. If you're writing a page about your nursing expertise, then place it among your services offered, or as part of a section on your expertise. Does that make sense?

Apologize that I can't be more specific than that. It depends a lot on your audience and how you want them to engage with your site. Also, I can't read Greek.

Just wanted to recommend this video, too: https://moz.com/academy/keyword-research

Exactly.

Hi Joe!

To reiterate what the other folks on this thread are saying, it's very, very likely that the drop to 1 is because we didn't end up indexing your site or the sites linking to it in the last index update (which isn't the same as a bug, for what it's worth, though if your data isn't there I realize the distinction is academic). This index was rather smaller than the previous one, with 161 billion URLs after the previous update's 193 billion. You can get all the details here.

I'm extra-inclined to believe this is the case because 1) the site's previous DA was 14, which is low enough to imply that linking domains are also of generally low DA and less likely to be crawled, and 2) DA/PA of 1 almost always means we simply don't have information on the URL.

We're always working to grow the index, and I'd say there's a very good chance the site will be back in the next one. Rand has written about the affects of index changes on link metrics here.

On that point, I'd say it depends on how you and your developers prefer to work together. Definitely make sure they're familiar with mobile guidelines, at least.

I'm afraid link building really isn't something that can be outlined like that. It's about building relationships and putting together useful content that other web site owners and influencers will be interested in linking to, and there are countless ways of doing that.

The best advice I can give at this point is to read through the Beginner's Guide to Link Building and go from there.

D'oh! Forgot the link.

I'm a fan of JackThreads's content. This piece, for example, does a great job of personalizing style while presenting a solution to a common issue (WHY IS IT 90F OUTSIDE AND 60F IN THE OFFICE?).

Edit: Whoops! Meant to include the link to that piece. Their content section is here.

I have to agree that the first thing to consider (well, after fixing those broken links) is how your content ties into your conversion funnel. What compels me to stay on your site once I've found the answer I'm looking for? For example, if I'm just looking for recommendations for fans and I land on your post about them, once I've read, why wouldn't I click right back to Google?

Out of curiosity, what constitutes a conversion for you? If a visitor doesn't bounce away, what would you prefer them to do?

We'd love to hear what you find out, Dmitrii!

Yeah, I'd have to say that a 404 would be far preferable. A 301 would be ideal, but it would take some bandwidth to redirect to the next-most-relevant page whenever a deal expires.

Totally fine, Igor. You answered the question in good faith.

I have to back Gaston on this. The tactics you're considering are EXTREMELY likely to result in penalties. Definitely start with the guides he provided.

Just seconding Chris. There's no reason to reproduce the site. You're question gets right into why, too—you wouldn't have a lot of control over which would rank. 301ing the exact match domain to the branded one is what I'd do.

Hi SEO-Bas! Just checking, is the issue resolved? I want to make sure you get the help you need, if not.

Hi anavasis!

First, whether you use those keywords will depend on whether they actually describe your services or apply to the information you offer on your site. For example, though "πτυχιακες εργασιες νοσηλευτικης" may be a suggested keyword, do you actually offer any services, resources, etc. for nursing dissertations? If not, leave it out.

Next, you're not going to see any benefit from blindly filling your pages with keywords—I'd definitely recommend against something like a keyword cloud. Your goal should be to make your site genuinely useful for visitors. To use the "πτυχιακες εργασιες νοσηλευτικης" example again, if someone is looking for information on thesis writing services for nursing students, that's what they should find when they land on your site. If they land on the homepage and then have to dig deeper into your site to find that information, you're likely to lose them. Plus, if you write an article on nursing dissertations and you've got an article about it, shouldn't they land on the article rather than the home page?

I'd suggest reading up on topical keyword optimization. They're on the old side, but there's still a lot that's useful in Cyrus Shepard's "How to Rank" and "Keywords to Concepts" articles.

Hi Patrick!

Google looks at a lot of factors when determining whether a page is mobile friendly. According to a post on their Webmaster Central Blog, for a site to pass the test it needs to:

• Avoid software that is not common on mobile devices, like Flash
• Use text that is readable without zooming
• Size content to the screen so users don't have to scroll horizontally or zoom
• Place links far enough apart so that the correct one can be easily tapped

As you can see, it's more than a matter of implementing a particular bit of code. In addition to the blog post linked above, I recommend going through Google's guide to mobile-friendly design.

Good luck!

Hi in2townpublicrelations! Definitely let us know if you figure it out, ok?