What are some good examples of content marketing done well for clothing online retailers?

[srbello]

Hello, I am working on planning for a redesign of a eCommerce clothing website.  Looking for some inspiration on some good examples of clothing companies using their content well.  The design does not have to be the best, it can be just very well done use of blog type content or video.

Thank you in advance for taking time to respond!

[MattRoney]

I'm a fan of JackThreads's content. This piece, for example, does a great job of personalizing style while presenting a solution to a common issue (WHY IS IT 90F OUTSIDE AND 60F IN THE OFFICE?).

Edit: Whoops! Meant to include the link to that piece. Their content section is here.

[srbello]

This post is deleted!

[MattRoney]

D'oh! Forgot the link.

[srbello]

Hey Matt, thank you!

I removed my last response as I had just found that link.  Was just about to post link here now, but see you have added it.  I can see why you recommended this site now, and it is a great example.

[srbello]

Especially like their sunglasses post.

Looks like they are displaying the text on top of their images in html.  Is this technique advisable for SEO?

[

Inside The Limited-Release Cole Haan x JackThreads Collaboration](brands/cole-haan/141320)

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[MattRoney]

You know, to be honest I've never heard of that having much to do with SEO at all. I'd assume it's cosmetic.

[MattRoney]

That said, it's definitely neat that that allows their images to have the appearance of containing text, but that the text is actually crawlable. Maybe that would be beneficial for SEO!