Content Marketing - Car Space

[MBASydney]

Hey looking for cool content marketing examples in the car industry. Like major car companies leveraging their resources, in developing awesome, and viral content.

Anyone aware of any cool campaigns?

Cheers,

Mark

[BlueprintMarketing]

I believe Land Rover had an excellent guide campaign up until in their recently purchased company in India.

I like their ads when they were owned by victors the most.

It's never over in a rover

no hill to steep No ditched to deep

the best 4 x 4 by (X) far

BMW and Mercedes-Benz have done son truly outstanding jobs

what's the ultimate driving machine? you know the answer

Porsche has done some excellent offbeat ads.

A picture of a 911 Turbo driving down the road

a caption reading "kills bugs fast"

bringing back Mercedes-Benz the Lord won't you buy me a Mercedes-Benz Janis Joplin song was to the baby boomers something amazing has Mercedes had never stood for anything like that during the 60s.

automobile advertising some of the best in the world.  Mercedes has very good Christmas campaigns as well.

cars are clearly used in movies all-time new can tell when a car company has anted up the funds to have someone drive their car. Note the Volkswagen Audi group has always had a feud with Mercedes-Benz back when they both raised each other in silver as to not have to have the weight of the paint hold them back.

If you've seen the movie unknown with Liam Neeson in Berlin you'll note the good guys are always driving a white Mercedes-Benz that if it gets in an accident carefully shows their bags going off and people unhurt.

The bag guys drove Volkswagens intentionally made to look worse than normal of course there were black. And could never keep up with the white Mercedes

as far as a long drawn out content marketing campaign road and track, car and driver and motor trend do that for companies like BMW Porsche Audi Mercedes any car company they like.

There are books written about the Range Rover literally 500 page hardcover books.  showing how the Queen and all the royals use them in addition Rolls-Royce did an excellent job of not publishing its horsepower just stating simply "adequate"

I hope to have been of some help,

Thomas