Need to know about content marketing strategy

[IM_Learner]

Hi,

Can anybody guide me to a document or a presentation that elaborates how the content for overall Internet marketing strategy should be developed? And how do people beyond marketing department contribute to its success?

Regards

[Chris.Menke]

Shailendra,

I think you'll find these interesting:

• http://moz.com/blog/the-ultimate-guide-to-content-planning
• http://appropriateinc.com/downloads/ContentStrategyAtWork_Chapter2Sample.pdf
• http://www.congility.com/images/downloads/eventslides/2011conference/T1/Lucie_Hyde_Nikki_Tiedtke_Congility2011.pdf

[KevinBudzynski]

This is a good book: Return on Engagement. It's a fast read and covers the basics. Another good book is Content Strategy for the Web (more strategic than the one above).

Good luck!