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    Need to know about content marketing strategy

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    • IM_Learner
      IM_Learner last edited by

      Hi,

      Can anybody guide me to a document or a presentation that elaborates how the content for overall Internet marketing strategy should be developed? And how do people beyond marketing department contribute to its success?

      Regards

      1 Reply Last reply Reply Quote 0
      • Chris.Menke
        Chris.Menke last edited by

        Shailendra,

        I think you'll find these interesting:

        • http://moz.com/blog/the-ultimate-guide-to-content-planning
        • http://appropriateinc.com/downloads/ContentStrategyAtWork_Chapter2Sample.pdf
        • http://www.congility.com/images/downloads/eventslides/2011conference/T1/Lucie_Hyde_Nikki_Tiedtke_Congility2011.pdf
        1 Reply Last reply Reply Quote 1
        • KevinBudzynski
          KevinBudzynski last edited by

          This is a good book: Return on Engagement. It's a fast read and covers the basics. Another good book is Content Strategy for the Web (more strategic than the one above).

          Good luck!

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