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You're correct in the direction things need to go.

The point isn't to preserve link juice in 2 ways -- it's to maintain a domain that we've had for years and that has tons of links pointing to it.

Pretty confusing stuff if you ask me.

We want to use olddomain.com because we've had it for years, our customers know it, and we have tons of links pointing to it. We set up beta.olddomain.com for testing.

The only reason we even need newdomain.com is because our old site was mandated to us by the manufacturer and we need to keep it per their rules. We don't care about that site at all though -- we just need to transfer it at the same time that we get the new content onto the old domain, does that make sense?

Hi Dan, thanks for the response.

I agree that it sounds risky, that's why I posted here It was the route my developer suggested.

The site is being developed on a local server but we also have a subdomain set up (beta.olddomain.com). We'll be using the same domain, but the content that used to be there will be going to a new domain because it is a website that was mandated to us by our corporate manufacturer.

We have already planned to set up the 301 redirects from our old urls to the new ones. The main concern I have is the transfer of the new content to the old domain (from beta.olddomain.com to olddomain.com). Do you have any suggestions for a smooth transition in this regard?

I'm almost ready to launch a website redesign. We are going to move what's currently being hosted on olddomain.com to newdomain.com. We want to do this early to avoid error and to have olddomain.com redirect to newdomain.com until the new content is ready.

Once the redesign is complete, we'll push the new content to olddomain.com (as it holds a higher SEO value) and take away the redirect.

A. Does this sound like a good idea?

B. What kind of redirect should I use? 302? 307?

Thanks, and sorry for the confusion

Thanks for the advice. I agree that someone who knows our business would have a better chance of optimizing our campaigns -- just not sure if we have the resources to accomplish this.

As far as the work required by the agency, it would involve only the campaign setup (research & building the campaigns) and optimization after introduction. They will not be doing any landing page optimization.

I guess I feel $2k is a high setup fee to charge when the monthly ad spend is only $2k. I'm not too worried about the $750 management fee, which is the fee that will be applied to the agency's optimization efforts -- but if the traffic is only enough to recommend $2k in ad spend, are they really doing $2k worth of "setup" work? I guess if we had a higher ad spend, it might make more sense to start the campaign, since the setup efforts would remain the same but with a bigger budget.

We already do our PPC campaigns with an agency and we're looking to create another campaign. They told us that the amount of traffic around our campaign would allow for about $2-3k spend per month, possibly with some additional funds placed into display ads. For this campaign, they have proposed a setup fee of $2k and an increased management fee of $750 -- is this a reasonable price?

Thanks so much Alan, time to work

Ah, but after thinking about this for a little bit, what should I do for the homepage? I'll still have the dedicated separation for individual brands, but how to focus the homepage?

Thanks

Hi Alan,

Thanks for the reply. I get what you're saying -- will definitely be more work but I know that the results will pay off in the long run.

Now to brainstorm the best way to make this happen within our framework...

Cheers,

Kyle

We carry two brands, Buick & GMC. All of the most trafficked keywords that I'm finding in my research are structured like this:

buick denver

buick service

gmc denver

gmc service

How should I approach this situation so that I'm optimizing for both brands?

I would imagine that it doesn't really make a difference. There is no textual content for the bots to read (unless you write out the transcript for the video) so theoretically, each of these would return the same SEO result.

I like that. I think we need to make it relevant to the car purchase experience, whereas these suggestions are good for service.

I think a free "Trade-in Appraisal" would be enticing to customers

I wholeheartedly agree with the appointment comment. But that makes it hard for us to know how to approach the situation. With a longer buying frame, what do we do with customer info in order to get them to come in?

Lead nurturing is a tough concept to get the salespeople to understand because they all want them to just come in right away

Hi Everyone

We are an auto dealership and our website is designed to capture leads. I'm looking into designing some landing pages and I understand that we should test anything we try, but I don't really know where to start.

Basically, we want to capture name, email, and phone # on our page. What sort of incentive should I offer people to provide us with their information?

Typically, auto dealers offer up a "Free Quote" incentive. I'm wondering if anyone else has an idea for something else to try.

Thanks!

Having a website designed for a car dealership and deciding what attributes to use in the URL. Should I include the city name in the URL? Or does that help for SEO purposes?

Other ideas of what to research or try are appreciated too.

Thanks

Hi Alan, thanks for the reply.

The manufacturer appointed website is one that we are required to maintain. We have very minimal control over look, feel, and content but we have enough control to customize it a bit (including access to the of the code).

The existing site will get assigned a new domain name of our choosing. We are not required to use a domain that the manufacturer chooses.

We are not required to use the manufacturer site as our primary site; however, the manufacturer will only link to the site that they provide from their parent site. This will be the sole reason we even care about that site. We literally don't have to do any maintenance whatsoever to the manufacturer site in order to keep it running. Fortunately, we don't get too much traffic from them so all of our marketing channels will direct people to the newer site.

We are an automotive dealership that is required to keep a manufacturer appointed website. It's pretty terrible so we are having a new site developed in addition to that. We plan on transferring our current domain name to the new site but I am not sure what to do with the older, less useful site. Should I try to have both sites appear in the search results to capture more traffic? Or is that inefficient? Should I make the new site no follow?

Looked in the FAQ in the Keyword Difficulty tool but it didn't mention whether or not a higher % or lower % is better. I'm assuming that a higher % means that the keyword is more competitive, is that correct?