Keyword Optimization for 2 Brands

[kylesuss]

We carry two brands, Buick & GMC. All of the most trafficked keywords that I'm finding in my research are structured like this:

buick denver

buick service

gmc denver

gmc service

How should I approach this situation so that I'm optimizing for both brands?

[AlanBleiweiss]

Topical separation is vital.  I'd suggest having two sections of the site - one devoted to Buick and one to GMC.  Each would then have a series of pages within that section devoted to that brand, and where you implement section level navigation - so that each page within that section has a sub-navigation component linking to each other page within that section.  Aim inbound links to the top level page within each section as a primary task, and individual pages within each section as a secondary task.

[kylesuss]

Hi Alan,

Thanks for the reply. I get what you're saying -- will definitely be more work but I know that the results will pay off in the long run.

Now to brainstorm the best way to make this happen within our framework...

Cheers,

Kyle

[kylesuss]

Ah, but after thinking about this for a little bit, what should I do for the homepage? I'll still have the dedicated separation for individual brands, but how to focus the homepage?

Thanks

[AlanBleiweiss]

Take your top keyword phrase for each brand - that's the focus of the home page.  Branch out from there.

[kylesuss]

Thanks so much Alan, time to work