Landing Page for High Ticket Items

[kylesuss]

Hi Everyone

We are an auto dealership and our website is designed to capture leads. I'm looking into designing some landing pages and I understand that we should test anything we try, but I don't really know where to start.

Basically, we want to capture name, email, and phone # on our page. What sort of incentive should I offer people to provide us with their information?

Typically, auto dealers offer up a "Free Quote" incentive. I'm wondering if anyone else has an idea for something else to try.

Thanks!

[DiamondJewelryEmpire]

Try to look through consumer points of view. Try to offer something like "1st free maintenance", "Free 5 car washes" ... from my personal experience its really annoying when representatives start calling you, harassing you to make an anointment and so on.

Consumer getting smarter and they like to shop around and it takes some time to do so, so make them feel comfortable and they will return.

[Hurf]

Think from the perspective of your visitor. They will be asking themselves 'What's in it for me?'

They aren't likely to surrender their contact details unless they genuinely want you to contact them. So they will either want information (quotes or technical information) People expect to provide contact details in forms - which is why free quotes work so well, so if you are thinking on those lines - i.e. you are trying to capture details during a request for information it might be better not to deviate too much from the tried and tested.

Of course if you are thinking in terms of innovative marketing and you have a budget there are endless possibilities.

So you can appeal to their desire to get something for nothing - YOUR OLD CAR STINKS! - Win a lifetime's supply of Magic Trees! Contact us for details of our SWEET SMELLING deals!

Ask for their help - by stroking their ego - acknowledge their automotive expertise.

Ask them to help you help others - Pick a local charity and place a bucket on the sales office and pledge a dollar or $5  for every free quote request you get that day - don't forget to show them the actual bucket - with some $$$$s in it!

YOUR WIFE 's car IS DIRTY! Bring bring her down to our dealership today for a free hand wash and part ex valuation (on the car - not the wife!)

Essentially you need to either offer them something that they already know they want, but cannot normally get freely elsewhere (without providing details) or something that is exculsive to your dealership - so they cannot get it elsewhere - or the chance to get something they didn't know they wanted, but now that it has been brought to their attention they don't want to miss out on  - like Naked Bear Wrestling or a similar family fun day?

[Hebels]

You could do a couple of things depending on your business:

• Are you nation wide active or local
• Where are you really good in
• etc..

Possible solutions for incentives are:

• Newsletter subscription for the monthly offers or best discount cards
• Free car wash, immediately the moment to show them your "best"offers while they wait
• A PDF- checklist where consumers have to think about when buying a new or second-hand car (checking oil/tires profiles/etc)
• A 50% discount on their annual full car check (if you have something, like us in Europe, which mandatory by the government)

Optimise and a/b or mvt test the form you want to use in order to receive their information. Use GWO or VWO to test.

Good luck

[Getz.pro]

FREE

Car Wash

Oil Change

Tire Rotation

Brake Inspection

There are so many things, but ask the boss what are easy and  low cost.

[kylesuss]

I wholeheartedly agree with the appointment comment. But that makes it hard for us to know how to approach the situation. With a longer buying frame, what do we do with customer info in order to get them to come in?

Lead nurturing is a tough concept to get the salespeople to understand because they all want them to just come in right away

[kylesuss]

I like that. I think we need to make it relevant to the car purchase experience, whereas these suggestions are good for service.

I think a free "Trade-in Appraisal" would be enticing to customers

[Getz.pro]

Well the idea is to get them to the dealer, and what are they going to do while waiting for the oil change or tire rotation???

[DavidKonigsberg]

Make a contest like - win 1000 dollars towards the purchase of a car just by getting a quote

or

Schedule a test drive and get a free pie of pizza or whatever

good luck

[DaveGerecht]

With the higher ticket item you can expect a longer sales process. 'Woo the buyer'.

Compare it to winning a baseball season - as ready to win as you may be at the beginning of the year you can only do so at the end of the season!

[DaveGerecht]

Maybe think in the longer run - it might be worth offering $50 voucher towards car seats for the family model car. $100 voucher to babys'r'us for the younger family demographic.

Whatever gets them in to look at the cars!