Welcome to the Q&A Forum

Hi Kingalen I honestly would not use that French site as a model for your own. The homepage is just one big banner and you have to scroll below the fold to search anything, In my experience, the best home page for this type of site is one big search box in the middle with little opportunity to refine it until they get some results. You have to hook them in with the minimum of fuss. It's not the amount of text on the homepage but how relevant it is and quite frankly it just drones on about expiring leases and out of town businesses needing a rental. Keep it focused and succinct.Go to MOZ keyword explorer or any similar product and type in 'Office Space New York' and look down the most searched keywords. 'New York Office Lease' as well and write clean contextually strong copy for the home without overdoing it and trying to rank for every keyword you can think of. Then when a user has clicked on say, Bryant Park, show them the listings. Not just one or two at the top with a link to 'view all' and the rest of the page thick with content - Give them what they want as quickly as you can, and if then add some local area content with a map and image with alt saying 'Bryant Park'  below the listings. It seems to me that someone's attempts at novice SEO has ruined your site and you need to simplify and make the object satisfying your customers as quickly as possible rather than filling the site with cannibalising content and needless words. Of course, Meta is important for SEO so make sure that yours are optimised 'Bryant Park Office Space for Lease' you have 70 characters so. use them. Use one (1) H1 on the page! - for some reason your logo is an H1 - Use a logo with an Alt tag - 'Metro Manhattan Logo' Then the other H1 'Bryant Park Office Space' is OK, grab a photo of Bryant Park and Alt it 'Bryant Park Office Space' and use just 3-500 words per page and you will be fine. I hope that helps. Regards Nigel Regards Nigel

Hi Kingalan1 I think this post if for you A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

Something to consider regarding how you're measuring the traffic to the page... Do you have tracking of actual interaction with the video in place? (e.g. Play click, length of video viewed, where they stop?) I ask because we need to remember - Google Analytics by default counts a bounce visit as zero seconds, regardless of how long the visitor actually stayed on the page. This is especially important for landing pages. And what is the call to action on the page? Unless the CTA entails a second interactive hit to Google Analytics (like a second pageview), even successful page visits will be tracked as zero-second bounces. All this is to mean - the time on page being so low doesn't necessarily mean the video isn't being watched. It might, but you need other tracking to know for sure. And you do need to know in case it's not a problem that the video isn't being watched, but instead the video is being watched but isn't persuasive enough.

Hi Kingalan Personally, I find that page all rather gloomy. If you are in the business of selling office space then I would make it as light and airy as possible. Giving the impression of a 70's Chelsea Hotel is not going to float my boat! However I agree with William - A/B test a couple of designs to come up with your own answer - we are not experts in the NYC property market. The important thing here is to get the page ranked and this will require extra written content which I have always found looks better on a white background. It's easier to read and assimilate. Regards NIgel

Hi, The company page should be promoted basically. If you do 'sponsored InMail' it will be linked with your personal account, i.e. showing you are sending the mails. For all the other advertising products you either need a company page or a focus page (brand). As far as I know you can't do without one of these. At least if you have already a company page connected with your personal account than it leaves you no other option. You need a personal account to set up an advertising account and a company page or a focus page to do all the advertising except for 'sponsored InMail' where a personal account should suffice. Hope this helps you getting started and wish you a lot of success with your LinkedIn campaigns. Cheers, Cesare

Hi, Very interesting question indeed, I had to face also a couple of times. Why don't you do the one thing (LinkedIn) without neglecting the other one ** in a smart way (Facebook Remarketing)?** Short answer (and my gut feeling): LinkedIn is probably going to bring you the better actionable leads, but also the more expensive ones for sure...But you still could leverage the huge user base of Facebook at very reasonable costs, i.e. doing Remarketing on Facebook. We use Facebook mainly only for Remarketing purposes as we found out that it has an incredibly good cost/conversion ratio. Doing that we can leverage a $ spent on advertising, e.g. on AdWords even better and very efficiently. I usually pair AdWords campaigns with Facebook Remarketing. You can do Remarketing based on visitors to your website (as a whole) or only particular pages of it (even excluding the ones that have already converted, e.g. sent you the contact form if you like) or you can build up a  (Remarketing) list (called Custom Audience at Facebook) of prospects that you will deliver your ads  to, based on a list of e-mails you provide in the backend. Also, we have specific lists of contacts in each industry, however we don't have their personal emails, only their business emails. This can be a problem you are right but check it out. To build a Custom Audience (list) on Facebook doesn't cost anything and the data won't be used otherwise. If your Remarketing list has a reasonable size  in your eyes (minimum of 20 needed by Facebook) give it a try and evaluate the results... A concern I have is that most people do not frequently check their LinkedIn account so this may be very limiting in terms of advertising. Depends also very much on the target audience, etc. I guess but if they don't klick on your ads its not not going to cost you anything either. --> Its often difficult to predict everything: Check out things for your particular case with a reasonable budget in a reasonable time frame. Evaluate the results and then go with the one that delivers the better results for you. So your decision will be data driven and not just a gut feeling. Hope this is going to help you a little bit. Cheers, Cesare

I'm in agreement with Kelly, and have seen a ton of success with this type of triggered email in ecommerce. We have set up clients so they'll receive not only cart abandonment and checkout abandonment emails, but also product and category abandonment emails. These have the highest conversion rate -- far beyond all typical marketing emails we send. In B2B, perhaps one could do something similar with an abandonment email -- but for a particular service. Something along the lines of "Still interested in service xyz?" with an email showing top examples and best alternatives or pairings below. Something you could consider, and as advised above, test out. Best of luck! Zack

Just an opinion... I own a business and am always looking for space.  I look at websites, I get emails, people tell me about new listings.  I've been doing this for years. If I see space on a website, I quickly look at location, square footage, price, condition, configuration.   In ten seconds most listings are eliminated, most of the rest are eliminated in under 30 seconds.   I really really don't want to call an agent because they want too sell.  They want to ask questions.  They want to call me next week.  I don't have time for any of that.   If I have any interest in the property at all I will drive there to see the location and the exterior.  I call an agent last and when I call, I will not be wasting his time or mine. I am sure that lots of people have a different method.  If your clients know what they want and are busy people then just give them access to the information - especially if it can be found on other websites. Just so you know.... the places where I do the most looking are the websites that make things easy for me to see... what is new, prices, photos, locations, taxes, etc.  There are lots of real estate websites offering access to the same properties.   I check these websites a lot.  I look at websites that don't do a good job of the above a lot less often - if at all. Most of the time when I have called an agent, is right after receiving an email of a new listing or a price change.  These are emails that allow me to subscribe to only those parts of the area where I have an interest and the types of properties that are suitable for me.  They are the people who I call.

I was getting the same yesterday. Clicked the link and reauthorised, then refreshed the page and the notification was back up. I figured it must be a bug given that I had just reauthorised (several times).

Give this a whirl, they offer a 14 day full trial and look to be about a tenth of the price. I have no idea if it's any good or not, but with a free trial you can determine that yourself: https://www.whoisvisiting.com I hope that helps.

Putting the user's experience first is your priority (and always should be). if your visitor is more engaged with your site content (and brand) because of these videos you'd want to add it anyway, right? A video can answer questions text simply cannot, particularly in your niche. Keeping visitors engaged with your content for longer is going to have a positive effect on both the user and Google's perception of your site i.e. if your time on page goes up (and your bounce rate, potentially, drops - as users reach out to find out more/download brochures/contact you), which are signals that you are delivering a good user experience. Sometimes, we focus too much on inbound links, when our primary focus should be on a great user experience. All the best!

Interesting that you mention video. Do you think, that if well done that attracts interest that is equal or better than an article? Also, as a B+B service, do you think that Snapchat would be appropriate for posting? Are links that originate in Facebook and Snapchat "follow" links? I know that YouTube is no follow. As a B+B business (commercial real estate) I am hoping to find the best sites for posting information. Recently we have been creating promotional videos of listings and informational videos of neighborhoods and are trying to figure out where to post them. From what you are saying it is key to post these videos on our website. Our few experiments have been on YouTube.

Yes, that was the issue, thanks!!!!

Happy Travels, Alan! Google permits the development of what are called 'multi-practitioner listings'. In other words, a real estate firm with 2 partners is eligible for 3 listings (one of the business and one for each of the practitioners). My advice: If you go with this approach, you would also build out a set of citations for each practitioner as well as those you build for the business. By citations, I mean other listings on platforms beyond Google My Business (Facebook, Yelp, Superpages, Localeze, Infogroup, etc.). You would typically link the business' listings to the homepage, and the practitioners' citations to their respective landing pages on the website, though you'd only want to do the latter once you have built an extremely good landing page for each of the two partners. Finally, wherever possible, choose different GMB categories for the two practitioners to try to skirt around Possum as best you can, so that your practitioners can avoid the heaviest effects of that filter. Alternatively, you can decide not to build multi-practitioner listings and can simply build out the GMB listing for the brand and skip building citations for the partners. This is simpler, does not get tangled up in Possum (unless there are other real estate firms in your building). If you go this way, I would still recommend building content on the website representing the two partners, for the sake of users. Does this make this a bit clearer?

It's a relief (that your traffic has not dropped)! I suggest you go to the sales IQ support forum for a starter. Someone there may be able to help. I saw one other thread about analytics not being accurate and it was resolved by an employee fairly quickly.

The Page Authority of 1 basically means that the pages don't have any links from any external source and that the only links that are pointing towards them are probably from your own internal pages that also don't have a ton of links from external sources. I wouldn't worry in itself too much about a decrease in Domain Authority. A change from 35 to 20 is nothing in the end if you take into account that the web is growing and that Moz indexes since 2012 have grown as well. So relatively speaking it's logical that your ranking would always decrease with that as well. I would focus on building great links first and getting a bigger audience before I'd start worrying around internal link structures.

Yes, it's normal. Yes, you should fill it out. Some of the data is undoubtedly redundant, but you need to help Google connect / associate the two. They're two separate products.

Hi Alan, Have you tried contacting Kickbox? Sending to bad recipients could really be quite harmful, damaging your reputation as a sender. It's unlikely that this would be worth it in the not so distant future. Good luck, Zack

Very good answer by EGOL. Quality over quantity any day. As for being awesome content, remember that it should be awesome content that answers the needs, questions etc of your target audience. Also, remember that to be truly effective, your content should speak to your demographic at different stages in their buying cycle. From 'Discovery' pieces, through to comparison articles etc, always be mindful when writing an article who you're targeting the content to, what stage of the funnel they are likely to be, and how you can HELP them understand the issues and move on to the next stage. Sounds like a lot of work, but once you get into the workflow, it's worth it. For content ideas, think of questions too - If you've been in an industry for a while, you may already know what common questions come up - use this! It's gold. Also, if you have any sales folks (or any customer-facing folks) ask THEM what questions they get asked by customers most often - keep a list, look for trends and there you have an ideas list for your articles. This is just one idea - there's loads of great advice out there on the web for this sort of thing. Check some Whiteboard Fridays on content topics too, there's some good ones from what I remember. I'd then mix really stellar content with some outreach. Be careful with outreach though, be smart and always think of adding value. Can you partner with any businesses in the articles? Can you write any guides that mention other (non-competing) businesses and produce or co-authored piece that'll be shared to both your social audiences & email lists? If you do base an article on customer questions, would the customers be happy to be mentioned in the piece (always ask!) as if so, perhaps they'll share it? (who better to help you reach more If you do base an article on customer questions, - always as permission - but, would the customers be happy to be mentioned in the piece ( "Joe Blogs from [town] raised a great question which lead to this article...] as if so, perhaps they'll share it? (who better to help you reach more customers, than your existing happy customers). Anyway, just a few ideas.