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Thanks very much. It was easy to set up. You put your contact info in the description area. Sometimes Google will pick up the description word for word for the serps. I got the items from past sales at Trulia, but you could easily put your own listings up.  Or you could use Trulia, then put your own live listings at the top, remove them after they've sold. In each pin's description, even the ones from Trulia, you can put your own description, including a link back to your website. Pinterest used to pass on page rank, but it no longer does. Throw a bunch of anchor text links and Voila! there you are. I have lots of different Pinterest pages ranking.  I have a huge Pinterest following, so that might help, but I have seen small followings rank also.

Hi Alan and Jordan, Firstly, Alan, thanks for raising this question as I am currently in a similar predicament and was wondering if Jordan, you could provide some insight? For my website, which is the site for a magazine I work for, the current URL structure is www.website.com/article-title On first glance, I thought it must be that we would have to re-structure the URLs to include the category structure, for example... www.website.com/category/sub-category/article-title However, upon deeper investigation, I've seen that we do actually have breadcrumbs enabled therefore google is indexing and following the structure from this. With this in mind, is it actually worth re-structuring the URLs to include these categories as it will take a long time to organise and implement. Obviously, thinking in terms of UX, it is a must-do, but I'm just trying to weigh up the pro's and cons with this.. Appreciate your help, Leigh

Like Chris has alluded to, they are very different tools, Hubspot from what I know and have played with is a CRM solution aimed more at the sales cycle and used to help you develop a single customer view and enable automated interactions, yes it include some metrics but mostly sales related from what I've seen. Moz on the other hand Is more for your SEO development and provides metrics on how your site performs and develops. if funds allow, I would also look to have both tools as part of my armoury... Hubspot for the wider marketing automations, journeys and sales and Moz for your sites development to help support your CRM marketing.

Here is what I would do if I were you: Keep your email effective, do not combine a crazy amount of properties there, make sure you curate it and send perhaps multiple rounds of emails with different content to different people, if you can narrow down interest in area and type of buildings further. Then make sure each property has a unique landing page that actually has a call to action on it, ensure it is mobile friendly. engagement is one thing, being able to get them to take an action further after getting the details is another. You want to do both and measure both. think psychology of these prospects and match to their building for refining and curating the entire property set for them. Put yourself in their shoes, look at their current locations, look at their current competitors locations, think their brand identities, and try to match them up with the right property and area of town. wholesaling this stuff, economy of scale, do not apply to this method of marketing in so many ways. Targeting does. People do. Knowing the people does. Best of luck!

Thanks for your candid response. What advantages would Hubspot offer over Zoho if the email list was used as a "remarketed list" for Google Adwords? Essentially Adwords would be targeted to a certain segment, in our case about 5,000 businesse tenants in Manhattan that may at some point seek to lease commercial space. The purpose of targeting by list it to avoid paying $35/click for unquallifted traffic. Best, Alan

So yes it would be easier if you had Gmail- those would be 100% available because Google can identify right away the user's behaviour when logged in. The issue is all the other emails, Google has to be able to associate those emails though Google accounts (Google Apps, possibly by using an email as a recovery email- though don't quote me on the second one, ect) So narrow down your retargeting, don't just use visitors that come to the site, try to identify ones that meet specific metrics- visits to certain pages on the site, time on site as an example and keep your geographical modifier tight. I would also look at Youtube for your retargeting. It has a low CPV and will get your content with rich media and Branding in front of prospective clients. So also as an overview I would look at what do I want to accomplish, am I trying to get branding in front of the decision makers or am I trying to reach them when they are looking to make that change. If it is Branding I would say YouTube and Linkedin. You aren't going to be able to get granular enough on Facebook and my hunch is your target audience isn't there behaviorally. If your goal is to get the right people when they are looking for Real Estate, stick with the Search Based Ads, but really look at two things. First find the right keywords. The $30 dollar keywords might not be the right ones, look for very specific searches that your target would be looking for. Don't waste your money on "commercial real estate" as an example. And the second part is make your landing page really tight. Look and experiment at Lead Capture for PPC. From my experiment with Real Estate the Funnel is very long- you need to be able to nurture them, so if they are coming in on an Awareness stage search, lead capture their so you can quantify if they are your target  early on. Just some off the cuff thoughts.

Hi there. Yes, having the same NAP info is quite important, so, I wouldn't remove suite number, especially since it's your actual proper address. Maybe there is some type of guide from Facebook (I couldn't find it) on formatting of the address. But, to me it's like this - if it makes sense to user, it will make sense to search engines (google specifically). Hope this helps.

Hmm if it is B2B, targeted FB advertising like that is tough. It is possible that the decision makers you are interested in targeting use their work number on their FB accounts. You can create a custom audience using phone numbers and target them this way, Your approach could definitely work. I would recommend that you have some sort of content marketing campaign as well. This allows potential customers to familiarize themselves with your brand without feeling like they are being sold to every time they see something from your company. In your first cold email to them you could send some sort of real estate related article/infographic. For example, an infographic titled "10 Awesome Accessories You Need For Your Loft" or something along the lines of that. I see you have a blog on your website. I would definitely use it! If you could put together one high quality piece of content per month, you'd be surprised how much this would help your business in the long run. Hope that helps.

Hi, If you are hiring a PPC company then finding keyword would be the job of that PPC company. As you have mentioned that you have 10 years GA data so you should share the profitable keyword list to PPC company. **Use BMM keywords to find long tail keywords and SEMrush will also helpful to find competitors low cost & profitable keywords. I am running PPC campaign on both Adwords and Bing and my personal experience is cpc is less on Bing with significant revenue so you must try Bing. In fact I would suggest you to first try on Bing because you have mentioned that your budget is not very high. Hope this helps. Thanks

I'm not personally aware of anything that would make it inherently bad, but I do think you should take some time to consider why people visit your blog, and who you'd like the audience for your blog to be. If your blog is mainly for content that's reasonably "evergreen" and that will draw repeat visitors, then using it for this sort of promotional material might not be the best idea. If you're just looking to draw one-off visitors or fill your funnel, it might be fine. For example, take the Moz blog—the vast majority of our posts aren't about Moz products at all, and when we do post about our own products and events, the posts are in addition to our regularly-scheduled, educational posts. Our blog has a large readership who are generally looking for information they can apply to their own marketing. If they saw posts that serve as little more than advertisements for our products, they'd have no reason to come back. Running the sort of content we run helps us keep our position as an industry thought leader, and keeps us front-of-mind when members of our community are in the market for tools like ours. You note that property listings tend to draw a lot of clicks, but those clicks are coming from folks who are actively looking for property listings. Those types of visitors strike me as pretty likely to see the listing on your blog, consider whether they're interested, and then bounce along to the next search result. I don't see them sticking around to read and engage with your blog. If you're fine with that, go ahead. If you'd like your blog to be a knowledge source for your visitors, though, maybe leave the listings to the listings.

The links to metro-manhattan may be losing a small amount of value as they pass through the redirects. Google has previously stated that this is not the case, but I think it's more accurate to say that it's not always the case, and I have certainly seen a measurable decrease in link value (usually around 15%) when passing through a redirect. I doubt that Google is confused about the two domains, though, since metro-manhattan has been redirecting to nyc-officespace-leader for 4 years and, unless I'm reading your question wrong, has never had content on it. If metro-manhattan has more inbound links pointing to it than nyc-officespace-leader, AND is a better reflection of your current brand, it may indeed be worth moving the domain. I would not move the site from one domain to the other just based on the reasons you've outlined above, though. Moving your site from one domain to the other is likely to negatively impact your rankings and traffic in the short term as Google gets used to it being in the new spot. This is entirely possible to overcome through marketing the new site, but will not be a quick fix to the problems you've outlined. So if you want to move the site, and commit to marketing that site, go ahead, but don't do it just to capture link value pointing to metro-manhattan. If you do decide to move the site, my advice is always to make a domain change separate from making other major site changes in layout, content, etc. So you would either want to: Move the site as-is, do some proactive link building to the new domain/reach out to people who link to the old domain to get them to update their links, get a marketing and promotion plan in place, and then once your rankings and traffic have stabilized from the move, start making improvements, or: Make the improvements to the site you want to make now, and revisit moving the domain after those changes have been in place for a while. Your other option would be to reach out to sites that link to metro-manhattan and ask them to update their links to point to nyc-officespace-leader. That would allow you to get more value from those links, but I know it's not always possible to do. So like I said, unless you have additional compelling reasons to move the site beyond what you've said in your question, I would leave it where it is and focus on improving it.

Here is a good blog post on FB b2b targeting. Not sure about company size, but the other options as well as employer name and job title are options for sure. You can even hypertarget ads exclusively to people who work for a specific company, or if you know enough about an individual, target ads at a single person. For testing, I would try a budget of around $250 each on FB and LI, and around $500 on AdWords. Then, simply compare you average cost per lead on each. And if possible, follow the leads through to evaluate quality as well as quantity of leads. Hope this helps! Ira

As mentioned above the exact CPC is going to vary based on a number of factors. With a smallish budget you start off with a disadvantage against your larger competitors but this does not mean you cannot compete, you just need to think smart and target intelligently! In addition to the BMM and call only campaigns mentioned I would suggest looking at even longer tail keywords (for example long term manhattan office space lease - I do not know the market but you get the idea, you can focus on areas of manhattan, types of office spaces etc).  The objective is to focus both your keywords and your ad groups very tightly and hopefully gain a competitive advantage against your larger competitors who might not be doing such tight targeting because they have the larger budget and therefore do not put in the extra effort (it happens more often than you might think!). Tight targeting like this should allow you to get high quality scores on your keywords (hopefully reducing cpc) and at the same time help reduce irrelevant or more generic office leasing clicks that will just waste your limited budget. Negative keywords will also be important to avoid the 'shared' and 'short term' type searches, there will probably be a lot of relevant negative keywords! If you set up your targeting very specifically then you should be able to get better qualified traffic at a better cpc and therefore hopefully a better conversion rate. This is important when you look at your numbers. They look correct if they are based on data you already have from your site, but consider what happens if ANY of those numbers change: If you get 1 contact for every 10 visitors instead of 15, if two out of ten are good leads instead of one out of ten, if your average cpc is 15 dollars instead of 20. Changing any of those numbers makes the situation look better, changing all of them makes it look A LOT better! You will only get real data once you try - just target intelligently to increase your chances of success!

Well, in my views yes you will get benefit out of this change. I would suggest you to run a backlink audit of your old site and make disallow list of all toxic links. Disallow all those and put a 301 redirect as soon as you can. Another tip, when you do it, try to change your onsite content. This will add up another plus point for your site. I checked your site, its look amzing i think you will not only retain but will get good result. Moreover, you second domain has more branded power than the current one along with age of the domain. So Good luck with your change.

Hi there. Well, just adding a video on a page will not attract any links. It's the same as building super cool looking office. It will make people feel better when they go in, and they might spend a little more time there, but that's it. Internet Marketing is much more than just adding a video, especially link building. If you have like a channel and you are adding videos all the time and they are awesome, you start building audience, following, brand etc., plus add awesome UX&UI, relevant text and image content, also do other types of internet marketing like social media marketing - maybe only then just putting up a video on a website will attract links (but most of them gonna be from current followers anyway). Now, I'd like to say that adding a video is not a bad idea at all, just it don't expect any backlinks by just doing so. Hope this helps.

Yeah sequence of load is also important when its time to go granular to find the true opportunities. Because the up-front evaluation time that can identify issues, can often result in faster-easier-more template-driven ways to speed up everything on a larger scale with less effort needed. That doesn't mean its okay to ignore other bottlenecks.  Just that the more clarity of understanding, the more likely real, sustainable success can be achieved.

Thanks for your feedback!!! Code for the site already uses CSS. What our developer is suggesting is to place the text towards the top of the source code to make it easier for Google to index. The amount of code will not be reduced (code to text ratio will not change). The site already uses CSS.  So this will not speed up the site but will hopefully allow Google to index the text more efficiently. Do you think that this change may yield an improvement in ranking? Thanks, Alan

Honestly speaking, it was some other website, I would have encouraged you to set a do-follow tag but as they are social media plguins, there is no problem with that! I personally think, anything follow or no-follow both should work fine and it should any affect your SERP positions. Just a Thought!

Hi, Text > HTML ratio isn't actually a ranking factor and there is no penalty based on this. What you can do with it, is use it as an indicator on how big your pages are and identify those that might be slowing do the loading. There is no test or correlation that would suggest that reducing this text > HTML ratio will do anything for your rankings. You need to also try and get away from the thought process that SEO is just about search positions - you need to think about customer acquisitions and page usability as well. For example, if I look at your home page and you were to just add a block of text at the top, then this would reduce the effectiveness of the big messages and search availability at the top. it would push down the main search box and offer nothing of use that anyone would really want to read. So no, don't add text to the top of the page as this isn't needed. If this were just one big picture with nothing at all there, then it might be a different discussion. Are your search positions dropping at the moment, or is there a reason that this came about? I have clients whose Text > HTML ratio is 6-8% and in 1st position for very highly sought after terms. There is a lot more at play. -Andy