The best advice I can give is to measure everything. Analytics and Adwords integrate nicely so it makes it much easier. Also, try to assign a dedicated phone number for any advertising you do so you can isolate where the leads are coming from.

Building on what LankaHQ said:

- if i hire an agency to change over dynamic url to static url of these 2000 pages - will it also change all Search engine ranking positions of existing urls

Yes, but probably not much. 95-99% should stay the same.

- Will all the seo effort and backlinks build over 15 months will still hold valid or this will just back to square one due to change of urls

Since you will implement the 301's the link juice should pass to the new page (although typically not 100% of it).

- is it advisable to get the url changed from dynamic to static one - especially when site is receiving over 75,000 visitors every month

The static urls will probably get a higher ctr than the dynamic. Also, could get you ranked higher based on the new url string and how it matches to a query.

It would be a shorter url (good), and a more descriptive page name (good), but your original one isn't bad either (no dynamic variables and etc).

If your currents structure is already being indexed, I don't think it is worth changing though.

Look at the competing firms in your industry in those geo regions and try to get a keyword inventory based on what they are doing. Hopefully you will see some overlap of these keywords (long-tails in this case would be best) for different firms and try to generate compelling content. This is at least a start.

I hope this is what you are asking.

See: http://searchengineland.com/live-blog-you-a-with-matt-cutts-at-smx-advanced-123513

about Google's Disavow-This-Link tool

Most of the content on article sites are pure garbage. True unique and useful content takes time and resources to create. This is the content that develops the natural inbound links (link-bait) and appear high in organics. However, I have seen much "non-compelling" content rank high so I guess it is a possible way.

Should take a day or so. Everyone who has done enough sites has made a mistakes like this (believe it or not, Google is eventually forgiving on most things). The tough part is waiting...

Back in the day footer links were generally being used "so robots could index the site better" and eventually many people were stuffing a ton of keyword down there.

Now, I believe, the best way of looking at it is what clicks are most useful to the visitor. Logically, I would include 5 or 10 links to pages with the most traffic and rotate quarterly so that they are "fresh".

Unfortunately manually.

We have a customize search page for each category. When a product has been discontinued, we do a 301 redirect those pages to the category search page.

We use to do a 301 redirect of list similar products (by doing a search and capturing the url with the search term), but it proved to be to time-consuming as these products did not traditionally sold that well and did not bring in much traffic.

Not saying it's the best way, but this is what we do.

First thing to focus on is the user experience as everything is secondary. Prominence and H1 are factors in SEO, but are not weighed as high as they once were.

Typically a heading would be under a menu, and I would stick to this.

Yes, with blended search results a video for a competitive keyword is a bit easier to rank for. Specifically, any useful videos that you can use for link bait. Helpful videos are often overlooked, but IMHO have a high roi when it comes to other strategies. Guest blogging works great as well, but would prioritize videos higher.

I would wait to see the rankings positions in a week or two.

Many things could cause the fluctuations and it would relate to your site or the competitors. If your competitors gain some good inbound links, it may push you down. If you lose some inbound links, you could be push down. There are hundreds of factors for this.

Just stay on top of it and adjust accordingly.

Why do they want to keep it? Implementing 301 redirects is essential and is the best-practice as you want to have only unique content out there.

Good eyes--Fixed!

Increase 15 positions by getting 100 Google+ followers? Are they keywords long-tail or competitive? I'm a bit skeptical on it. The test's sample size is small (1?) and therefore the results may not be accurate. No doubt that these social signals influence organic rankings, but many factors do.

Yes, but you will most definitely get higher organic positions for the keyword string of "luxury towels uk" than the other two since there will be less competition.

Good way from => http://www.henderson.cc/wp/tag/301-redirect/

While poking around on the Web, I found an article by John Honeck, entitled “Page by Page redirects in IIS for .asp, .html, .pdf, etc.“. He presented an ingenious method for implementing redirection of a PDF document. Rename or remove the old PDF document from the directory. In its place, create a new folder and give it the exact same name as the outdated PDF, including the use of the .pdf extension.

Inside the new folder, place a default Web page (index.htm, default.htm, etc.). In the head of the default Web page, place meta redirect code. A user (or Google spider) visits the directory, finds an object with the correct name and the default Web page redirects them to the new content!

Here’s sample code:

<title>Moved to new URL: http://www.example.com/pdfs/thenewpdf.pdf</title>

This page has been moved to http://www.example.com/pdfs/thenewpdf.pdf

If your browser doesn’t redirect you to the new location please click here

There is no PageRank difference whatsoever between these two cases (virtual hosting vs. a dedicated IP):  http://www.mattcutts.com/blog/myth-busting-virtual-hosts-vs-dedicated-ip-addresses/

No, you should have the redirects map out and implemented prior to launch or risk the loss of their organic position.