Ad Words Advice

[CapitolShine]

Looking to start an Ads Word Campaign. Any words of advice?? How can I use SEoMoz to help with Adwords?

[KevinBudzynski]

The best advice I can give is to measure everything. Analytics and Adwords integrate nicely so it makes it much easier. Also, try to assign a dedicated phone number for any advertising you do so you can isolate where the leads are coming from.

[TheSEODR]

Create custom landing pages that are relevant to your ad copy and set a budget. Make sure to do plenty of keyword research and utilize positive and negative keywords on each campaign so your ad is not showing up for irrelevant searches.

I agree with Kevin on measuring everything and using a unique phone number to track your leads.

[StreamlineMetrics]

Here are a few quick words of advice for starting a brand new AdWords campaign -

1. Select only "Search Network" and don't bother with the "Display Network" for the time being.

2. Only use Exact Match keywords, meaning your ad will only show up if the exact phrase you are bidding on is searched by the user. You can designate Exact Match keywords by putting [brackets] around the keyword.

3. Start out with a small budget, like 5-10 bucks a day and keep a close eye on the performance. Gradually increase the budget once you get an idea for which keywords are performing well.

Here are some of my favorite PPC resources -

Google AdWords Help Center - http://support.google.com/adwords/?hl=en

Inside AdWords blog - http://adwords.blogspot.com/

PPC Hero - http://www.ppchero.com

[AWCthreads]

Know your margins and keep an eye on your cost/conversion (assuming you have something to convert).

[EGOL]

yep... Adwords discussions generally center around keywords and budgets... if the bidder is not diligently tracking margins, costs, conversions and bidding my bet is that he is losing his shirt and doesn't know it.

Lots of people who are doing that math quit doing Adwords because they discover that the competition is insane.