Keyword selection for international company

[ICON_Malta]

Hi everyone, I am working on a new project for a telecommunications company with its target audience in various countries around Europe and USA. They only have 1 website in English and don’t have content specific to different countries.

Ineed to choose keywords for this project but I am finding it quite challenging as usually my keywords are localised. In this case I cannot restrict keywords to any particular country. At the same time I know that it would be extremely tough to rank for generic keywords. What do you suggest?

[KevinBudzynski]

Look at the competing firms in your industry in those geo regions and try to get a keyword inventory based on what they are doing. Hopefully you will see some overlap of these keywords (long-tails in this case would be best) for different firms and try to generate compelling content. This is at least a start.

I hope this is what you are asking.