"We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well."
Can you discuss more about this? When you say "clearly be visible," do you mean you're going to embed them?
Also, are you sure youtube is the best way to go? I don't have an answer here for you, but I do know it's not a foregone conclusion as the best video hosting. A lot of people on here (including Moz itself) support Vimeo and/or some other video hosting platforms. So, unless you've already looked into it, I'd suggest figuring out which one is best for you, since you're spending all the money on nice professional videos.
Lastly, (and this is just so you can get more people with better information to answer your question) I'd add "links" or "back links" to the subject line of your question. It sounded like you were talking about "geo-targeting" which is why I'm guessing no one responded for four hours...that's kind of a long time for this forum.
Best of luck,
Ruben