Okay - anyone else read about the new tool release from Bing especially the disavow tool? Very cool - id love to hear some chatter on what you guys think!

Link:
http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/06/27/disavow-links-you-don-t-trust.aspx 

Here is to hoping Google will follow suit!

Cheers - Kyle

The link tracking is using a 301 redirect so 99% of the juice will be passed along to your page. As Jason said OSE has a slight lag with updating their index. Try out http://www.majesticseo.com/ for additional link information. In my experience they tend to update their fresh index more offten.

Good luck - Kyle

You would never be penalized for having to many links on a page unless it is being done for a spammy/deceptive reason (and after reviewing your page - you are obviously not).

The reason SEOMoz marks it as a "warning" is because it is something worth knowing for two major reasons:

1. Most search engines can only crawl the first 100 links on a website. So it is important to place the most important links higher up on a page.
2. With more internal/external links on your page you disperse the link value far more quickly.

So once again, it is nothing to worry about but something to be aware of. Keep focusing on the great content you are publishing and less on the minutia of technical SEO

Good luck! - Kyle

As long as you have the correct syntax and it is all in the of the document there is no negative or positive effect on the positioning of the META elements in regards to SEO.

As for the best META elements to include for an SEO benefit - that would be your title and description tags.

Hope this helped! - Kyle

I understand the ideas behind testing but what about documentation? Do you supply a written plan with goals & outcomes ahead of time or just guess and test along the way?

I guess to help clarify I work for an agency and would need to present the approach to a client for approval rather than working in house.

Check out this page, about half way down in the article: http://www.tamingthebeast.net/articles3/spiders-301-redirect.htm

They cover both dynamic query pages and pages with spaces.

Good luck - kyle

Hey Mozzers -

First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated!

• When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element?
• If so, what elements should i include in this plan?
• What are the KPIs i should report on?
• What tools should i use for reporting (i was thinking a blend of Google and Clicktale)?
• Any lessons learned through out your campaigns?

Thank you all so much for your input!

Regards - Kyle

Use the anchor text tab with it set on "phrases" and "all pages on this root domain."

Once it loads - look for high volumes of exact anchor text. Specifically terms that are not branded or the websites domain/URL. This is a big identifier of spammy tactics.

Commonly searched phrases is just the beginning for PPC research. Difficulty and competition are measured on two completely different scales in regards to ranking. For paid search you can also targeted competitor brands and brand names when with SEO this is a much harder task.

You can also include the use of negative keywords. Although something like SEO maybe very high difficulty, with the proper negative keywords you can still get legitimate - cost effective traffic.

For as many similarities that paid and organic have there are just as many differences.

Keep in mind there is far more at play with Adwords than just simple keyword research. There is everything form account management, conversion tracking, to landing page optimization. Then in each one of those large categories there are sub-categories like account structure, ad scheduling, ad rotation, delivery, and networks.

I seriously suggestion reading over the fundamentals guide on adwords help center. Also don't confuse keyword research for SEO and PPC. Two totally different beasts.

Good Luck!

• Kyle

Thanks for the heads up Zeph!

Did Dr Pete publish anything on the blog about it? If so do you mind sharing the link?

Did anyone else get some really strange results in their weekly crawls this week with the campaign tool?

Either my ranks sky rocked across three different sites or the tools is busted. Something to the tune of having 4 pages ranking in the top 30 to now having 15-16 pages ranking in the top 30.

I'd love to find out it is just all the hard work paying off but i am worried it is the later.

Regards - Kyle

Shane - thank you for the insight and great spot on the ajax! I was so wrapped up with the .lbi that i didn't even realize the other elements.

Interesting...

When i view the page they have a section called press releases with a handful of content and links. In the browser it looks great. They have 3-4 releases intros listed out with links to the full article.

When i look at the source it looks like this:

Press releases

View press releases

When i look at seo-browser.com it looks like this:

Press releases View press releases <-- with this item being a link

Thank you for the insight on how the technology works, Shane!

I have used .dwt many of times in the past but never .lbi files. It sounds like it works like a client side include which normally means search engines cannot crawl any of that content.

Up until yesterday afternoon i had never heard of a .lbi file. It turns out it is a library file used by Adobe Dreamweaver. From what i can tell it works like a client side included but i am unsure of the technology behind it.

The issue:
When running through a recent SEO audit for a new client i found these .lbi files being used all over there site for site wide callouts and even navigation. When viewing this content through firebug or in the browser you can see the executed  HTML content but when viewing the source or the page in seo-browser.com the content is nowhere to be seen.

So my thought is this is not SEO friendly and is the same as displaying content in any client-side script like JavaScript or JQuery.

Any feedback or thoughts on this subject would be awesome, especially if anyone has used these previously. Unfortunately i cannot share the client site but i would be more than happy to answer any questions if more detail is needed.

Thanks in advance - Kyle

Shaun - Also, keep in mind over-optimization. There where over 50+ Google algorithm updates in March alone & a handful of them where related to spammy on-page content and freshness. So if you have a lot of keyword stuffing or haven't added new content in a while, this could play a role in the drop.

Which leads me to the question, did you see a drop across all organic or just Google?

Hope this helps, cheers!

Kyle Chandler