Hi Dylan! So I'd definitely say that having people +1 a specific page is going to be useful because it will show up in the SERPs if it's relevant to the query. However, check out this post from Rishi: How to Get a Celebrity to Endorse ALL You Products on Google. He shows where Aaron Wall shows up as +1ing the UK ebay site, but he never did. He did however +1 the US site. So Google is showing his +1 for essentially any page on the subdomain.
Major takeaways:
- He DID plus eBay.com, and NOT .co.uk. Google merged it to the .co.uk domain.
- He later REMOVED his plus. Google ignored the fact.
- He plussed the root domain. Google indicates that he plussed the SPECIFIC Ad Page.
- Its false endorsement, manipulated by Google.
In other words, it may not even matter! Hope this helps.
Jen
