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In my opinion - no, as Ifa as I understand Gooogle doesn't look too favourably at the, maybe it assumes that a page with no links from inside its own website has little or no importance.

Meta keywords haven't been used for over a decade

Hello,

Look through Google Search Console & see what pages have dropped, compare  March to June 2018, if you could post that report somewhere I can assist you from there.

As Kevin mentioned, did you change the site at all?

Hi there, it certainly won't harm anything, unless you work in a large office & everyone does it around the same

Personally, I don't see what you need to use canonical tags with the example URLs you supplied

• example.com/legal/economic-law/company-law
• example.com/tax/companies/company-law

The need only be used if the page/ produce at the end of the URL(s) is the same

Hello Aspirant, recommend using the Moz Link Explorer tool

Hello,

How much of the copy is unique per page?

WRT to content originality, I've worked to is  80% unique content per page as a general rule.

As Keen already stated, Screaming From is the best option

Assuming that you're using Google Chrome browser on a Mac, then:

• Place the mouse over image
• Right click
• Scroll to the Copy Image Address
• Paste this address wherever Moz locals form require it

What are you trying to achieve, what are you using the pipe symbol for?

Hello,

Add:

# Canonical https/www

RewriteCond %{HTTPS} off [OR]
RewriteCond %{HTTP_HOST} !^www. [NC]
RewriteCond %{HTTP_HOST} ^(.*)$ [NC]
RewriteRule (.*) https://www.%1/$1 [R=301,L]

To the .http access file on your web server

In your GSC account, go to Manual actions & REquest Review for the homepage of the site.

It's usually reserved for programming or as a separator on a page's meta-title. Unless you're writing mathematical equations, I can envisage any other use for it!

Waste of money, no SEO value at all

Is this questions about the pipe symbol?

I'd go for the EMD, for the reasons stated above, since you've gone to the expense of buying an EMD.

But, strictly speaking, if you market your product correctly people would search for that, not the company name. Also, Goole auto-corrects mistyped domains, so a hard to spell wors is no longer an issue.

There are no cons (that I can see) to losing the "/shop-by-department/" folder, the new URL structure you illustrated is better as it offers an opportunity to add pertinent keywords.

Just be sure you have your 301 redirects set up correctly.

This was tried at my Agency a few months ago, it was a waste of time, in my opinion, unless you're running a News service.

I'd focus on optimising your site & upgrade your hosting solution.

The simple answer I use in response to my clients is that GTM is for setting up more accurate tracking & Google Search Console (GSC) is for more accurate reporting.

For a more in-depth explanation, Moz has some useful articles

• https://moz.com/blog/an-introduction-to-google-tag-manager
• https://moz.com/blog/a-beginners-guide-to-the-google-search-console

Also, I recommend that you ask the agencies you're talking to what the track, measure & report on.

I've had a look at your site & you have

1. http://rogerlapin.co.uk/ - Status code 301 - redirect URL to https://rogerlapin.co.uk/
2. https://rogerlapin.co.uk/ - Status code 301 - **redirect URL **https://www.rogerlapin.co.uk/
3. https://www.rogerlapin.co.uk/ - Status code 200

You're using number 3 (above) as your URL, so, my suggestion is to set both the redirect URLs for 1 & 2 (above) to https://www.rogerlapin.co.uk/ instead of the chain you currently appear to have in place.