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Alan,

Thanks for your response, I had to read it a couple of times for it to sink in, but I've got it now.

In what way would you funnel from one page to another?

Hey,

See attachment. Website is Omega Red.

The page I want to rank for seems like it is being held back by other closely related pages with similar titles. I am looking to rank for electrical earthing with this page. On the graph it shows how the other pages have interacted over a period of time on the website and how if they drop out of the top 50 this page then moves up in Google.

I don't really want to canonicalise the other pages into one but maybe this is what needs to happen?

Any suggestions?

bWymgVt.jpg

Hello Jack

I would get all of your products onto the Google Merchant Centre http://www.google.co.uk/merchants and this will start listing your products in the sponsored shop listing at the top of the SERPS

Make sure you have breadcrumbs on your website for each page as you can see nearly all of the sites ranking for that term have them. They help navigation and are useful for the user.

Then make sure you have set up schema for ratings of each products, this will help your listings stand out with stars below your title tag. Something like this http://schema.org/AggregateRating

I would personally list all types of 405 ink on the same page, that is different colours etc instead of having seperate pages for each individual item with very thin content and canonical issues.

You could possibly start commenting on sites like PC Advisor that have talked about your items such as http://www.pcadvisor.co.uk/reviews/printing/3426618/epson-expression-home-xp-405-review/

Just a few ideas that I thought of straight away.

Regards

Thanks for your reply Keri.

I should of been more specific, I was after companies that offer services as opposed to products.

But there are some clever ideas I can take from this site too such as their placement of social icons and accreditations.

Hi Carl,

Your content is going to be key, as with all websites. You may get a slight boost from your URL being an EMD but Google is slowly losing that as a ranking factor.

As long as you produce unique, valuable content that is informative and worth while to the user then you should have no real problems. Don't overdo the placement of your keywords in every single spot you can find on your site, if it is relevant then put it in your  heading tags, image tags etc.

To summarise:

I would tackle this exactly the same was as a non EMD.

A quote I like to use as a guide for my own work - 'To rank #1 for a keyword, you must deserve to be above all other relevant sites; you must own the best piece of relevant content on the web.'

Regards

Hey

I am looking for some quality examples of B2B websites that have been optimised well and have good usability.

Does anyone have any suggestions?

Cheers

Shaun

Hi Rob,

Thanks for your reply. I did think it was odd for terms to be suggested that I was ranking so high for. I will send an email if I come across it again.

Cheers!

Has anyone else got any experience using HitTail?

I like the tool but I'm struggling to justify paying for it.

Yeah I feel the same.

The long tail keywords was where I wasn't getting anything significant. Unless you mean literally 'long' and wait for some that are maybe 5/6 words long.

Does anyone else use HitTail?

I am using it for a free trial at the moment. The idea was to get some keyword suggestions and write blog posts on these topics.

My problem is that I am ranking on the top page sometimes spot 2 or 3 for the keyword terms that are being suggested, so what's the point? I don't see the point in writing for google searches in other countries so I delete them as it isn't an international business?

Am I getting the most out of this or just missing the point?

Thanks for your insightful reply Keri.

I especially like your last idea about having somewhere to point people to instead of re-explaining it again. It should hopefully make their thought process on what they really want as a blog post easier.

Thanks Gyi,

Yeah it is about being environmentally friendly and reducing the amount of disruption caused to the surrounding of each job.

I like your ideas, they are different to Martins and give me some more to go on!

Would it be wrong to pick on places where it has gone wrong and how we would of done it different?

Thanks for your reply, Martin.

Obviously I'm looking at your ideas and thinking why didn't I think of that, but I expected that.

Your outside view is great as well as the example and it seems like a perfect opportunity to link in current events around flooding etc.

The route I'm thinking is writing how rail has been disrupted in the South West of the UK and getting a head quote. We don't have a big enough following yet to get opinions I don't believe.

I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk 

The company is based around offering trenchless technology across the UK.

The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'.

I didn't seem to get much out of ubersuggest, soovle and google instant.

Has anyone got  any ideas?

Thanks
Shaun

Howdy Mozzers,

I have a problem with the way Google now tries not to show more than one search result per site on the first page. As in it is a lot harder to be ranked number 1 - 10 twice with different pages.

Some of my pages have similar yet different page titles so they use the same first two keywords and then a variable such as '(keyword) (keyword) installations' '(keyword) (keyword) surveys'. Then when I search for '(keyword) (keyword)' they all appear at the start of page two with only ever one of them moving onto the end of page one.

Now, it could just be that they are not quite optimised for page 1 but I think it would be more holding back of pages so they don't flood page 1.

Any help on this? And also is there a problem with having similar page titles for pages?

Cheers

Can anyone describe the fundamentals of blogging?

Should I be aiming blog posts at "subject A vs subject B" or more on recent projects that have been worked on such as "keyword working with company A to complete subject X" ?

Also, should I allow comments on posts and filter out the spam using plugins and manual methods or should I just turn them off and forget the hassle?

Any help would be grand!

I believe you have to have quite a significant amount of people who have added you to their circles and have +1 your content. Not sure on the exact figures, but unless your a big brand or big name it will hard to come by at the moment.

It would be beneficial in helping expand your brand name to a potentially bigger audience and creating a stronger authority.

Your next route would be to set up a Google Places for your location so that you return in the local searches for where you are based. So when the search term 'Dental Clinic Bangalore' is searched for your website will appear.

After that for specific regions, have different pages on your site such as www.practo.com/health/dental-clinic-jayangar.
This means that the page name is dental-clinic-jayangar as opposed to www.practo.com/health/dental/clinic/jayangar where the site structure leads to a page name of just jayangar.

If the page name is the search term, you stand in a lot better for ranking in the SERP.

Hi,

Firstly you have to figure out which search time you want to be found for. Having bangalore as a page name in the first instance would not be focused enough at all. You need to refine this keyword.

The second URL structure would present your search term as 'dental clinic bangalore' and would be much more focused and refined. There are local searches in India for that key term according to Google Keyword Tool so that would definitely be the way to go forward.

Make sure that you set up 301 redirects from the old URL structure to the new URL structure to maintain any link juice and you will be on your way. For a redirect I would typically give it a month until the 301 redirect starts passing through the old page authority.

Good luck.

Thanks for you replies! The UX/UI definitely needs improving and is something on the list. I will take all of your other ideas into account and try to apply them as best I can.

It's strange to see how much I already know but how much easier it is when it's spelled out to you haha.

My keywords are empty for a reason Gerd but thanks for your reply, I shall get to optimising my images as the graph clearly shows up to 3 seconds for one of them to load!! I'll also look to adding tags where appropriate.

Cheers!