Marcus,
Excellent response, thank you!
I will explain some of my thinking. The bland page names were so that all the focus was on the keyword and not spread out onto branding. I felt the branding was doing well on its own as the majority of customers coming to the site are through the brand name. I will take your advice on this subject now.
Thanks for spending the time creating examples for SERP listings, I obviously haven't spent enough of my own time on them!
I could do with more help regarding the HTTPS & WWW. The HTTPS I believe is because there is a SSL certificate on our website for each page for the request a call back. I would gladly see our URLs display as WWW on the SERP but I don't know how to rectify this, do you?
And why not create a blog? I feel enlightened, a quick thought, how would you implement the blog, as a seperate navigation heading and page? Or a seperate site such as blogspot?
Thanks a lot for your help.
Yes I am in Walsall, but I don't the place very well unfortunately.