Help on blog topics for my niche

[Hughescov]

I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk 

The company is based around offering trenchless technology across the UK.

The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'.

I didn't seem to get much out of ubersuggest, soovle and google instant.

Has anyone got  any ideas?

Thanks
Shaun

[Martin_Harris]

Lots of things you can do, normally when i'm struggling for content i'll merge current events with an industry spin.

For Example:

UTXs and trackside drainage.

Find a latest news article about the recent flooding that is/was affecting transport and refer the link around the industry (email, social media ect) get people opinion (you could possibly get a guest blogger or get a industry head quote) a good piece of content could lead to inquiries.

other suggestions would be:

• Product History
• Advancing technologies
• Company snippets (target, sales, charity ect)
• Sales targeted blog
• facts and facets
• Top ten lists ect

[Gyi]

From your site, I immediately got the sense that the primary advantage is the environmental-friendliness of your proudct/services. I'd focus on content around that theme.

Just brainstorming here:

• Why trenchless technology is preferable to other solutions in terms of environmental impact.
• News stories about "non-trenchless" pipe installation gone wrong.
• pipe installation cost estimator tool (including environmental costs).
• Disasters caused by trenching, etc.

[Hughescov]

Thanks for your reply, Martin.

Obviously I'm looking at your ideas and thinking why didn't I think of that, but I expected that.

Your outside view is great as well as the example and it seems like a perfect opportunity to link in current events around flooding etc.

The route I'm thinking is writing how rail has been disrupted in the South West of the UK and getting a head quote. We don't have a big enough following yet to get opinions I don't believe.

[Hughescov]

Thanks Gyi,

Yeah it is about being environmentally friendly and reducing the amount of disruption caused to the surrounding of each job.

I like your ideas, they are different to Martins and give me some more to go on!

Would it be wrong to pick on places where it has gone wrong and how we would of done it different?

[Gyi]

As they say, it's all in the execution. If you take a journalistic reporting approach, I think it's a good strategy.

It's really a matter of taste. Personally, I'm not one to bash competitors. However, I don't think there's anything wrong with distinguishing your product/services from your competitors.

[Martin_Harris]

No worries Shaun.

If you can get a debate going between industry heads and influences, you could quite easily generate national PR.

Flooding is hot topic in the UK media atm, i'd exploit it while you can.

[KeriMorgret]

I don't have ideas -- but I bet the person answering the main phone lines for the company has ideas! So would the sales and customer service reps. See if you can meet with them and pick their brains. What are the most common questions they get tired of answering? What are some misconceptions people have about the industry? What would they love to have a blog post about to where they could just point people to the post instead of having to re-explain the same thing over again?

[Hughescov]

Thanks for your insightful reply Keri.

I especially like your last idea about having somewhere to point people to instead of re-explaining it again. It should hopefully make their thought process on what they really want as a blog post easier.