SEO for EMD

[AmSupMktg]

Hi,

I bought ForSaleInAZ.com for my real estate website. Google Keyword Tool estimate 301k local searches for that term. I would like to capitalize on this by building this site with good content.

My question to you, besides the search being the URL, what is the best practice to specifically promote the "For Sale In AZ" phrase? Should it be in the Page Title, Meta Description, Content H1 & H2 tags, Image tag? Or, is it being in the URL good enough...so all I have to do is build good content?

I understand not to over do it but I could use your advice. Can you please give me some suggestions/ guidelines to follow specifically to my EMD?

SEO Expertise Level: I am comfortable and have the decent understanding but, by no means, an expert!

Thanks,

Carl

[EGOL]

"for sale in arizona" at 301K is broadmatch.

So, this niche might not be as rich as you expect.... and conversions using that query - even if combined with "homes" or "houses" or "real estate" is going to be really low.

Do you really want to target this?

[Hughescov]

Hi Carl,

Your content is going to be key, as with all websites. You may get a slight boost from your URL being an EMD but Google is slowly losing that as a ranking factor.

As long as you produce unique, valuable content that is informative and worth while to the user then you should have no real problems. Don't overdo the placement of your keywords in every single spot you can find on your site, if it is relevant then put it in your  heading tags, image tags etc.

To summarise:

I would tackle this exactly the same was as a non EMD.

A quote I like to use as a guide for my own work - 'To rank #1 for a keyword, you must deserve to be above all other relevant sites; you must own the best piece of relevant content on the web.'

Regards

[irvingw]

yup. try it again be selecting "exact match" in the left hand side of the Google keyword tool and you'll see something more like 60 or so instead of 301k sorry to say. I haven't looked it up but i can tell you almost no one is searching for that.

anyway what is for sale in AZ, you are real estate so "real estate" might be your main target not "for sale" but you'll have a hard time getting an EMD for realestate location domain names, so you might want to go with branding + keyword.

IE  shadyacresrealestate.com