Welcome to the Q&A Forum

One sneaky thing you can do is find a niche write about it and link to it e.g.

You company sells office supplies,

write something amazing and useful on office supplies e.g. a history of office supplies.

you can sometimes get a resource link this way on an article that already exists etc.

obviously this is leaning towards the spammier tactics and the links are still no-follow but if you feel it to be beneficial can be handy trick... but shhh its a secret!

Hope that's helpful.

Welcome to Moz,

Some great things I recommend are on this page - http://moz.com/learn/seo

including the fantastic http://moz.com/beginners-guide-to-seo

Don't forget to check on the blog for some nice things each day http://moz.com/blog

finally get stuck in, the Q&A section has a really nice community not forgetting all the history (via search) of things you can learn.

Hope you find everything you need and have fun too

and finally stay TAGFEE

"First off we have actually not gained any more traffic, higher rankings, more social engagement etc. when trying to use all the information MOZ can provide. This is what everybody wants to be the outcome of using tools like this. Some kind of ROI."

"Link Building and rankin: MOZ shows us what kind of domains and sites that link to our competition. We have mosty added our links to all sites possible, but that surely are not helping ranking. Also 80% of the good links are in news sites and you cant just ask a news site to write an article about you."

Moz is not some magic tool that does the work for you, you need to do all of the above your self what Moz does let you do is track all of that.

Moz is an analytical tool Don't forget the perks Moz is not going to make links for you it's for analyzing researching and tracking. If you're after a tool that builds links for you and magically makes you rank up I'm afraid Moz won't do that for you if you find a tool that does do let me know though.  Unfortunately SEO is all hard work with very few short cuts one thing that does make the job easier is Moz and the ability to track your and your competitors links and placement in the SERP along with this look deeper into your site (grader tool).

Good luck with your choice though.

Did you double check your content  with Google from a quick look seems your content is not as unique as you seem to think. Also as you mentioned if sites been hacked you may find loads of links or pages that shouldn't be there so make sure you check for those too.

Has been some fantastic advice here already I also wanted to point out http://www.lynda.com/ which has some excellent knowledge on for getting started. Don't forget things like internships or conferences or workshops they can be found all over the place. My advice get information from as many places as you can get your hands on and ask people it will never hurt! There are loads of different marketing courses but it depends on how you want to specialize.

To increase your domain authority you may need more links, I don't see any at the moment.

DA is based on the amount of links to your site and their quality, no links means a very low DA.

Hope that helps and it is clear.

Hi Cristine,

Hope you've got found your answer but I just wanted to also give my input.

Whilst they do pass some "link juice" its more akin to creating a separate site meaning double the work, this can be fine if that's what you want but for me its a lot easier to create e.g. www.yoursite.com/blog then any links created also benefit your site as well any users can also browse your site straight from your blog pretty easy etc. You can see what Matt Cutts said about a similar subject way back in 2007 here - https://www.mattcutts.com/blog/subdomains-and-subdirectories/

Regarding your second point if it's getting found and is working that fantastic but what is the likelihood of this? If you're running an email marketing campaign and relying on direct traffic this may not be an issue but I don't know of many sites that rank purely on their content alone from the start you can give yourself a bit of a boost from your main domain via a subfolder.

In Summary- If your site is getting found, getting exposure and all that jazz fantastic give your self a pat on the back, however if not there is nearly double the work on trying to get a subdomain to rank compared to having it on your main site, this is fine for some of the experts but if not I'd recommend you give this a try first and if you want you can move it onto its own subdomain at a later date. In terms of metric unfortunately they do matter if you're after exposure and organic exposure.

Finally you can also see (via Q&A) some example here - http://moz.com/community/q/moz-s-official-stance-on-subdomain-vs-subfolder-does-it-need-updating

Hope that helps and best of luck with your blog.

Hi David,

It violates the Google guidelines - https://support.google.com/webmasters/answer/66356?hl=en whilst it may be fine or one or two links that you really feel benefit people seeing on each site e..g. a printing site that compliments your photography etc. for the most part it will lead you to a penalty.

Hope that helps.

No, internal links pass 'link juice' so links from home page can pass links down, think of it like a chapaign fountain, the top glass (homepage) might be over flowing but its flowing down to the lower (pages) glasses so glasses at the bottom might not be getting as much perhaps as higher ones etc.  Take a look through the Moz's  https://moz.com/beginners-guide-to-seo you can also see https://moz.com/learn/seo/domain-authority for more info.

TL:DR;

Internal links pass link juice, you can also build links to internal pages (called deep linking) to also help.

Hope that helps & good luck.

Assume they are using it as an "i disagree" button or they didn't like it or didn't find it helpful etc. Whilst I see where you are coming from I would imagine the thumbs down to be helpful in understanding what people think of posts from a Moz perspective.

As always there is a multitude of reasons of people doing any number of things, you will only give your self a headache trying to work out why people do silly things!  Well done to Paddy though

Best I can find is - http://googleshopping.blogspot.co.uk/2013/11/google-trusted-stores-goes-international.html

"Last week, we launched Google Trusted Stores pilot programs in the UK (Google Certified Shops) and France (Google Marchands de confiance). And today, we’re introducing a pilot of Google Trusted Stores in Australia."

are you sure that Shops and stores are not just colloquial name changes ? e.g. when was the last time you call a shop in the UK a store? I'm just going to pop down to the...store...etc.

Anyhow hope it helps.

Hello,

Sorry you are not getting on with the new system as with most things it take a little bit of time, you may find the link in the top left of the page "back to pro" helpful, you can access your campaigns in much the same way though via the "campaigns tab" or a drop down menu in the top left corner.

You can also take a quick guide via the tour section of Moz's website http://moz.com/products/tour

Good luck

Hi Stacey,

Funnily enough I was talking with some one about it just yesterday http://moz.com/community/q/is-it-possible-to-merge-a-google-page-with-google-places-local-page-on-g

In short, Google+ and local are different, you can claim the duplicate and mark it as a duplicate and thus have one. Can't merge I'm afraid. Google generates them for you and it's normal. There should be an option "are you the owner" from there you can do the rest. Any problems let me know .

Good luck!

Hello,Looking in the map section of the yahoo map if you select the cog there is a suggestions area which leads to the following page - http://yahoo.uservoice.com/forums/186490-us-maps

I presume this ties into the local listing and no idea on time scale for this and would recommend getting in touch with yahoo for the listing more direct if possible.

Hope this helps.

Morning Karen,

As mentioned if its working why make even more work for your self and start again? It's always too easy to look at links accuse them of being spammy because they don't relate to your site. It doesn't take too long to remove links really and if you start to work on good SEO along side this your then making the site better from both ends so to speak.

A site will always have a variety of links its normal and what Google expects. I tend to leave some low end links on sites I work on because if you have all high quality sites pointed it can look just as bad if you have lots of low quality one's.

Remember starting a new domain can take months to go any where where as your domain is already ranking and already known, the general public won't know it has spammy links all they will know is its in the SERPS. If you wanted to you could do both start a new one whilst keeping this one afloat then redirect so you sort of get the best of both worlds though you would still have a drop in rankings.

Hopefully there are some insights and ideas above that you will find helpful, I wish you the best of luck in what you decide and as always I recommend you research into what you are about to jump into!

Hello,

For SEO Wix is terrible to keep optimized, sure its easy to get a look and design etc. however they are difficult to optimize and its a bit of an uphill struggle to get what you want out of.

Hope that helps.

A picture says a thousand words and that's a thousand less words I've got to type here is a picture to help

http://imgur.com/cw6uopr

Hah know the feeling, keep seeing one particular company spam there way to top. They hang about for couple of weeks then vanish then a month or two later they pop again with a new site having redirected their old site. Crazy the amount of brokers too!

I tend to bulk track my keywords which is updates a few times a day so if I come in one morning and see a large movement across a few sites I tend to take a look a the likes of mozcast, algoroo etc. and go and take a look at my twitter or some seo forums etc. see if other people are chatting then its the fun game of trying to work out what changed..

I also sometimes find there can be "fake" results when I say this I mean there might be what looks like an update but its normally just Google testing or similar so at least give it a few days to see if it would settle.

Yell.com is a directory now you may be thinking Google doesn't like directories which is half true. However there are some exceptions here, niche directories that may help the user (e.g the user might find you via the directory) can be alright.

So lets ignore Google for just a second here and think:  will a user find you through yell.com? Will you make a return on it from a user finding you through it?

Negative SEO tends to come from competitors building thousands of spammy links so its not negative SEO.

in short:

Yell.com can be great if you think it help help your niche and it alone wouldn't get you a penalty.

Good luck & I hope that helps a bit

Hi Lewis,

You need to give it a little bit of time, you need to teach Google that your brand is "pea soup digital" the more you go out and tell the world this the more Google will learn that is your name.

How do you do this I hear you shout at your monitor? Well you can do this via backlinks, social (Who doesn't love talking about pea soup!) and anything else you can think of that just gets your name out there.

Take a look at some of these to give you a head start -

http://moz.com/blog/using-modern-seo-to-build-brand-authority

http://moz.com/blog/4-ways-to-build-trust-and-humanize-your-brand

http://moz.com/blog/social-norms-build-a-strong-brand

And much more!

The reason Your privacy policy is ranking higher is firstly you're new and subject to change so don't worry it will change, it could be it has some more content and Google thinks that is what the user is looking for when searching for the term. Work on your brand and it will turn around (or look into a bit more content explain why your the best pea soup in town on your homepage)

tl:dr - Give it some time so Google can understand your brand terms, while you are waiting create some back links (My pro tip is do this why listening to /journey "don't stop believing" )  get people talking about you.

Hope that helps and all the best.

P.S you've got the rel=publisher which is a great start!