I recommend checking out Cyrus' post on the disavow tool. He did a ton of testing with it early on.
Posts made by EricaMcGillivray
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RE: Backlink Disavow strategy
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RE: Max Amout Of HTML Pages In A Folder
For images, you want to make sure they're optimized for the web: small file sizes for easy download, but still a resolution that shows the image clearly. Your graphic designer and a good graphic design program (Photoshop, Gimp, etc.) should help with this.
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RE: Multiview - Are they worth or can I do it myself?
Hi! It would be great if you could explain more about what MultiView does. While it might be hit or miss on if people have heard of their services and/or have used them, our community can probably answer more about if you can replicate (easily) what they do on your own.
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RE: Is it considered "black hat" to embed my website name on a viral video?
Traffic, yes, SEO, no. Search engines cannot "read" videos very well, unless you have a very robust video sitemap, which each of these sites like ABC news, also uses. (It's unlikely they'd do that.)
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RE: Is it considered "black hat" to embed my website name on a viral video?
I don't think it would harm your business, but I don't think it would help your business.
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RE: Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Check our recommended companies page. There are several UK companies on there, and you can filter by PPC. Hope this helps!

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RE: Is it considered "black hat" to embed my website name on a viral video?
If it's related to your business -- which it sounds like a company culture/fun video -- I think it's perfectly fine to put your company's URL at the end. At Moz, we make lots of silly videos, like one of our office dogs or for the Star Wars "holiday" May the Fourth (Be with You). It adds a lot of flavor to who we are and gives people the opportunity to see the human side of our brand. Sometimes people get upset that the videos aren't about digital marketing, but most of the feedback is positive.
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RE: Direct traffic from Los Angeles
This is definitely not from us. We also obey crawling curtsy, so we wouldn't slam a site all at once. Read more about our crawl bot.
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RE: Is there anohter way to upload logo for branded report?
We also read the forum and assign questions related to product support to our help team. We actually love getting questions in here because of crowd-sourcing, and depending on how many customers we have writing in, it helps us get our job done that much quicker.Unfortunately, this issue looks like it might be a bug we need to triage.
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RE: What do you do when your Facebook page is Unpublished?
It's pretty hard to say why a page has been been banned from Facebook without actually hearing back from Facebook. Here are a few common reasons why pages get banned (some which obviously don't apply to your brand):
- Straight up scams
- Hate or bigoted content, such as neo-nazi groups
- Running contests through your FB page, not through the approved FB app
- Running contests to get "likes" to your page
- Your FB fans reporting your content as spammy or otherwise irrelevant
- Copyright violations
- Promotion of the sale of pharmaceuticals
- Promotion of online gambling without prior permission from FB
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RE: Facebook App Tabs: can you change where the tabs appear on FB app?
I looked around Facebook quite a bit, and it looks like there's no way to change the order for mobile. I'm betting that the mobile team at Facebook thinks there are certain things mobile people will want and they're prioritizing that.
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RE: Way to reset Facebook page Reach sending patterns
At Moz, we're using a software solution called RivalIQ to help track what our competitors are sharing and resharing article shares that are working for them (and relevant to our audience). I really like that they send out easy-to-read emails, and we can quickly set these up.
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RE: Way to reset Facebook page Reach sending patterns
You're not the only one who's frustrated. Unfortunately, this is what happens when we're using essentially a free service. They can change the game on you at any point as they own it and you don't even have a paid stake in it. This is one reason why at Moz, we heavily invest on our on-site community like this q&a forum, YouMoz (our UGC blog), and the comments on both our main blog and YouMoz.
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RE: Way to reset Facebook page Reach sending patterns
1. Honestly, I have no idea if that will work. But it never hurts to experiment. And it sounds like you're in a position where nothing is really happening and it's not going to hurt you to try.
2. Well, if you aren't willing to spend the money, there's really no other way to boost the post to get engagement. The average number of followers brands have on Facebook is around 13,000, which 400 of them isn't a small segment, and Facebook is a Catch-22 of the only way your posts get more traction is if people are liking them. In August, Facebook also upped how much they will show one user your paid promotion from 1 time a day to 2.
Earlier this year, Jim Tobin at Ignite did some tests/stats and found that your Daily Organic Reach = -22 + (Total Likes x 5.399%) + (Daily Paid Reach x 0.327%) + (Page Views x 0.416%) + (Weekend [1 if yes, 0 if no] x -194.4) + (Posts Per Day x 81.08). Which means that Paid Reach factors significantly into whether or not people will see your posts, regardless of quality.
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RE: Way to reset Facebook page Reach sending patterns
I'd test a couple things:
1. Stay off the page for a week or so. I'd post a message to the followers before doing this to let them know this is happening. Something like "this page is vacation and will be back XXX."
2. Since it sounds like you're going to be posting good content going forward, I'd suggest taking out ads to push your content out. You can even select it to show them to your existing audience. You don't have to spend much money. (I've done ads for nonprofits were I spent $20 tops.) This will help you get that reach, but also show that your content is relevant.
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RE: Why can't anyone check in on my Facebook Page?
Hrm. That's very odd since you changed your business stuff, it's not showing on your page as changed. Unfortunately, I'm not sure what exactly is going on. It looks like to me -- from reading Facebook's dev forums -- that you're not the only one with this problem and that Facebook itself hasn't come out with a solution or answered anyone's questions. I'll poke around some more and keep my eye out, but unfortunately, I'm not really sure how to fix this.
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RE: Why can't anyone check in on my Facebook Page?
So I'm still seeing your category as "Travel & Transportation" not "Local Business." I've attached a screenshot of where you need to make it a "Local Business" in the categories in settings in order to enable check-in functionality.
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RE: Why can't anyone check in on my Facebook Page?
You're welcome. Let me know how it goes!
