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In order to have check-ins on Facebook, you must have the category of your page listed as a "local business." Currently, it's set at "Travel & Transportation." I'm not sure how long it takes once you switch it over to get back the check-in ability.

If you don't have anyone yet, definitely check out our recommended list for great companies to work with.

Hi Laurel,

It really depends on the quality you want of the live stream. It can be incredibly difficult to get a great live stream for a high-quality event. That is the primary reason that we don't do live streams for MozCon is because we'd greatly have to up our budget and amount of a/v people to keep the MozCon-quality.

You also want to take in consideration of how many people are there and how big the room is. What kind of experience do you want to have? Who are they paying attention to? For small events, Usestream or even a G+ hangout/event can work well. You'll get the best audio and video if there's a microphone plugged in to the live streaming system and a video camera focused directly where you need it to be.

I'm a big fan of outsourcing the a/v and bringing in a professional. Especially since it sounds like you have lots of other things on your plate. Taking care of a/v is a full-time job at an event.

Hi Noah,

There could be many reasons for your videos not being played. Unfortunately with Facebook engagement, it's somewhat of a Catch-22 in that the more engagement you get, the more people Facebook shows the post to get more engagement. This can be very frustrating. Your videos could not be showing because your past videos hadn't gotten any engagement. Facebook should show you how many people have seen your post and then how many have engaged with it.

One thing to know about it is that Facebook had some errors in its engagement numbers in June.

If your followers are seeing the posts, but not watching the videos, then it's likely for whatever reason your videos aren't resonating with your audience. Some things to consider:

• Who are your videos aimed at?
• Are they the right tone for that demographic?
• Are they too sales driven?
• Are the videos you sharing widely available elsewhere? Did they already see them in other places?
• Have you considered user-generated videos to engaged the audience with itself?

Hope this gives you a good start.

Awww. Thanks for your kind feedback. We're glad you dig the q&a forum here.

There are lots of tools out there for posting to G+ pages (not user profiles), such as: Buffer, Hootsuite, and SproutSocial. However, I am not sure about tools to post of G+ local pages. From what I can tell--though I'm not a Local SEO expert--you might have to merge profile and page together in order to be able to use the management tools.

Unfortunately, I don't know of any. We use RowFeeder to capture hashtags on Twitter, and I know there are social management tools like SproutSocial that do automatic trend reports. (Though with Sprout, they select the keyword, so you don't have control of what's relevant for your brand.) Sorry that I couldn't be more helpful.

Wow, that's good to know about getting blocked! But sorry to hear that you had to learn the hard way.

So as you probably noticed, Facebook's algo has been hitting brand's pretty hard when it comes to post reach recently. The only thing I'm seeing across the board that actually works is paying for your post to be promoted, and then usually the organic rate goes up. Ignite did a big study where they found an exact equation for how much you pay and how it increases, not only ad views, but organic reach too. Despite what Facebook says.

That said, there are "tricks" that some people have noticed that help you more reach. I'd equate these tricks to SEO tricks back in the day, like keyword stuffing, only they're perhaps less annoying. These tricks will help you see a little increase, but eventually Facebook changes the algo to get rid of them or essentially fix a bug in their algo. One of these tricks is tagging your band in your post. My theory behind why this works is because Facebook finds a post with others tagged it more valuable (brands can only tag other pages). We tried this trick with Moz's account, and we saw only a negligible difference, much less than yours!

Hi Gareth,

Glad it's helpful!

For your Company Page, I have some bad news: there is no way to change your company page in a rebrand. At Moz, we tried reaching out to LinkedIn with no avail. And they have no process to apply for a name change or a merge. We have to create a new page from scratch, lose all our followers, and have all our employees go and change their own profiles.

I would suggest not worrying about them. You can block and report them, but that probably won't do much. I took a quick look at the accounts, and I didn't see them copy anything recently. I would suggest focusing on metrics that are more impactful than followers, such as relative engagement rates. You have 1 million followers, but on you're only getting a few replies and 20-40 retweets, which means for every 1,000 followers your amplification rate is only 0.04. You can read more about this here.

Most ESPs (Email Service Providers) will be able to break down the information you input in your customer forms so you can create custom lists based on them. For example, if you want to just email people who live in California, if you have that information, it can segment based on that. Different providers will do different types of automation, depending how you set it up. Some popular providers include: MailChimp, Bronto, and Exact Target. Pricing is usually based on level of software (SMB or enterprise), if you want your own whitelisted IP (recommended), and how many you send per month or year.

You can also use marketing automation software to send emails based on website triggers. To be transparent, I've never used software, but I know some popular providers are HubSpot, Bronto, and Marketo.

Some companies build their own triggers and marketing automation and then will maybe use a smaller email provider just to send emails and ensure deliverability. (This is what we do at Moz for say q&a emails and our ranking reports, but we use a full ESP for marketing emails.)

Hope this helps put you on the right direction!

With Twitter, you can do it all on your own. When Moz rebranded, we grabbed @Moz really early in the process so no one else would snag it. With Twitter, you can change your Twitter handle at anytime and still keep all your followers. Since we had both handles, we changed @Moz temporarily to something random, then changed @SEOmoz to @Moz, and the other one to @SEOmoz. And all our followers from @SEOmoz were then following @Moz. The only thing we had to reach out to Twitter for was re-verifying our Twitter handle. If you change your username and had a verified handle, it will de-verify it.

The best image size for Twitter is 880x440px and the best size for Facebook is 1200x627px.

If it's not working on Facebook, especially if it's a page you've updated, make sure to run the URL through the Facebook debugger tool.

Hi Gareth,

On Facebook, if you have over 200 "likes" for your brand, you cannot change your name without Facebook's help. When you go to edit page info, you can request a name change through Facebook's interface. This also will change your vanity URL to your page. Facebook 301 redirects your old vanity URL to your new one. You won't lose any of your page "likes."

Hope this helps!

Sorry about the inconvenience. Unfortunately, not all customers have started using Moz Analytics yet, and it's sometimes hard to tell on our end if customers have completely migrated from PRO to Moz Analytics. So for now both are still sending emails. Eventually, we'll be completely sunsetting PRO.

Sucks to hear that they screwed up, but yay for not being hacked! Wow, you learn something new every day. I'm glad that things are getting sorted out, and you should definitely start seeing recovering in your rankings.

You're welcome!

So there are several ways you can do a 301 redirect. .Htaccess is just the most common and best practiced. (Hackers don't need best practices, I guess.) Since it's not there, it's likely that they've done it directly in their GoDaddy interface. They'd be using the domain forwarding and masking feature in GoDaddy's interface. The good news is since your hosting is separate, you really just need to reclaim your domain. (Though I'd reset all the passwords everywhere!)

The process I outlined above still should be what you do, just without having to mess with .htaccess files. GoDaddy is going to be the only one who can give you back your domain, which will as consequence either remove the 301 or give you the control to do so.

One thing I was thinking about this morning is that when you've been updating your site since the hack, if you're doing it through the WP interface, you're actually updating the files on JustinChina due to the 301s. So any recent changes you've made are most likely not showing in your Host Monster files. You'll want to make sure to keep those efforts to plug them back into your site.

I don't think you'll need to do a clean install of everything as it looks like it was a domain hijack, not a hack into the code of your site. But everything's always worth double-checking.

You can do it!

Wow, this is quite the pickle. The good news is that you are correct that justinchina.co.uk is causing your issues; the bad news is that it looks like your site's been hacked. Okay, first take a deep breath and have a hug. I've been there, and it sucks. But let's work through this. (I'm going to link to some resources as I'm not sure where you are in your SEO knowledge journey.)

Right now, your site www.petmedicalcenter.com is being 301 redirected (a permanent redirect and the source of why your rankings dropped) to justinchina.co.uk, which is giving a 200 or okay code. (Google is probably a bit confused as your WordPress SEO plug-in is showing www.petmedicalcenter.com as the rel=canonical page, which is in your favor.)

First, to completely verify that you've been hacked, I need you to go to your .htaccess file. This file is located at http://www.petmedicalcenter.com/.htaccess and currently blocked from my outsider view. I'm pretty certain in there, you'll see the code that's 301'ing it to justinchina.co.uk. You'll need to remove this code, just don't do it yet as we need to stop the hacker first. Since you've been able to log into the WordPress, the hacker hasn't change your passwords and such. (I highly recommend backing up your entire site so you have a copy before you do anything else!)

When I was digging into your site, I believe that your GoDaddy account was hacked and the 301 redirect was created that way, instead of your site being hacked. The reason I believe this is is because the IP on both your site and the duplicate are the same. This means that whomever is behind justinchina.co.uk has taken control of your domain too. I've attached screenshots, but you can look at the live data: http://who.is/whois/justinchina.co.uk and http://who.is/whois/petmedicalcenter.com. It's highly likely that the information for JustinChina is fake information.

First, you need to see if you can log into GoDaddy using your current credentials. If you can, you need to go into your account information and verify that your information is correct (email address, billing address, phone, etc.). If it not, you need to update it before you start doing anything else. (Don't send your password reset to the hacker's email!) Then you need to change your GoDaddy password. Next you need to contact GoDaddy and get your domain back. (I assume you also hosted with GoDaddy since that's where it's registered through.)

Where you might run into a problem is if your GoDaddy log-in doesn't work. Then you need to go directly to GoDaddy and give them all the information about who you are and what's happened to your site. If you are in this situation, you are at the mercy of GoDaddy's customer support to get your domain back.

Once GoDaddy gives you control back of your domain, then make sure to change all your WordPress or other domain-related passwords. (If you are using your GoDaddy log-in password for anything else, make sure to change it too!) Then go and remove that 301 redirect in the .htaccess file. And then make sure your WordPress, WordPress plug-ins, and WordPress themes are completely updated.

I took a look at your site's code, and I couldn't see any malicious code inserted into your site. The good news is that it looks like a pretty clean hack into your GoDaddy account and a 301 redirect, so once you have your domain back, there's less to do. But I do recommend going over your code with a fine-tooth comb, just in case.

Your rankings should recover over time. Unfortunately, it will just take time, but you can use it as a benchmark that everything's going good with your site.

I hope this helps you start cleaning up this mess and wish you the very best on sorting this out. Please let us know how it goes.

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I took a look at it, and the Facebook page is definitely indexed for both your keywords. I did a search for both of the keyword and site:facebook.com. It's just not ranking very highly for the keyword anymore. I would focus on making sure your content is solid. It also looks like Google may be biasing against Facebook pages for these keywords. Since it's a service, you're in local SEO territory, and you'll want to focus most on ranking well locally over anything else.