Software to Monetize Email Newsletters

[stageagent]

Hello,

I have a few hundred thousand members of my website who have provided their zip code and opted-in to receive email newsletters. So far, I've just been sending out the occasional blast to the entire list.

I'm looking for software that makes it straightforward to send emails to the entire list as well as just to people within certain regions (like within 50 miles of a city/zip). Most importantly, I want the software to make it easy to accept paid sponsorships / advertisements for a regional or national newsletter.

Any suggestions on software I should look at?

[EricaMcGillivray]

Most ESPs (Email Service Providers) will be able to break down the information you input in your customer forms so you can create custom lists based on them. For example, if you want to just email people who live in California, if you have that information, it can segment based on that. Different providers will do different types of automation, depending how you set it up. Some popular providers include: MailChimp, Bronto, and Exact Target. Pricing is usually based on level of software (SMB or enterprise), if you want your own whitelisted IP (recommended), and how many you send per month or year.

You can also use marketing automation software to send emails based on website triggers. To be transparent, I've never used software, but I know some popular providers are HubSpot, Bronto, and Marketo.

Some companies build their own triggers and marketing automation and then will maybe use a smaller email provider just to send emails and ensure deliverability. (This is what we do at Moz for say q&a emails and our ranking reports, but we use a full ESP for marketing emails.)

Hope this helps put you on the right direction!