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If you're worried about scraper sites--at Moz, there are a ton of sites scraping our blog content, for example--I strongly recommend implementing the rel=canonical tag on your site. Often scrapers grab the entire HTML of your page, and thus, they will grab rel=canonical, which will signal back to search engines that your content is the original content.

Yes, you should/can, especially for longtail, which may have almost no volume in AdPlanner. I worked for an e-commerce site that had a few people hitting for a certain longtail term, but those customers knew what they wanted, converted at a higher rate, and spent the big bucks.

It's also worth noting that Google gets 3.5 billion searches per day (and trending up) and 16-20% of those searches are brand-new, never been searched for before.

Good, relevant links are definitely a strong signal for getting your page ranked higher. If you're seeing competitors who are ranking for "the exact page," I'd take a look and see what they are doing that's working so well for them.

For more info about better internal linking, I'd watch our webinar from August all about internal linking. 

This shouldn't be a problem. The only time it would affect things if is you stopped it on one account and then waited weeks, months, or years to start it again on another account, which would interrupt the service.

With Moz Local, we do not actively do anything to your listings if you stop paying us. There are reports of Yext actively removing data when you stop paying, but since I don't work for them, I'm not comfortable commenting on their practices. Mihm is a far experienced in the local listings space than I am.

Here is what we say in our FAQs for Moz Local:

What happens if I cancel my listings with Moz Local?

Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images.

Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription.

In partial Yext defense, as we ran into this with Moz Local, some of the providers we both work with only keep the info updated as long as Yext/Moz/other company tells (pays) them to and then the provider actually reverts it back.

You don't want to use both tools for the same listings as that will cause a headache of its own, no matter which choice you go towards.

All great technical replies, but don't forget to look at the content and consider which would actually be good for the user to end up on. You might be getting a lot of longtail traffic that's a deeper search, example your landing page is about "cats" but people are going to your article about "best food to feed a cat." Sometimes main topic pages can have very light content and aren't very attractive to users looking for information.

putting on moderator hat You can totally leave the URL for your site. We have several adult site customers. We just ask that you, as you already have, leave a warning that it could be NSFW for some people due to the content. And having a direct example with URL will probably get you better answers from the community.

Yes, you can do all those things. You can select which keywords you want to compare individually. Also, if you have them selected, you can delete them too. I attached a screenshot with one keyword highlighted and the delete button highlighted. Hope this helps!

ubiBurP

Lindsay is correct. You can technically download them as many times as you want. Our digital rights for them only extend to one downloaded copy, but we're pretty generous / don't really care for those sharing around their office. We do ask that you don't put them out publicly, do public showings, or charge others for them. Thanks!

Not sure if it sends you an email, Carlos, when I endorse an answer to your questions. But don't forget that if you go with Buzzstream, you can get 2 months for free with our Pro Perks: http://moz.com/perks

So we have a special sign up page for people being referred from MailChimp or our other partners, which MailChimp should've sent to you. Since you already signed up for the 30-day free trial, someone from our support team will be in here soon to adjust your account to match the MailChimp promo.

Thanks!

Hi Bryan,

So we actually send Help questions directly to our team through Q&A too!

Okay, got it. To figure out how much value you're getting from that traffic, you need to figure out what you want customers to do once they hit those pages. If the customers do the thing you want them to do (buy, lead gen, consume more content, etc), then you still want to keep those redirects. If they don't, you can probably kill them without any repercussions to the brand/site. You can also reach out to those sites that are hosting your old links and ask them to put in new, more relevant links, if those links are still valuable in that the traffic from that link drives customers to do the action you want them to do.

I also wanted to add something that, I know you may fully realize, but no one has said yet, for every page that you're 301'ing to the new structure, you can take that old page and those old assets off your server. All you need is the 301 redirect code.

If you don't get any traffic to these very old pages, there's really no reason to keep the redirects. When we rebranded from SEOmoz.org to Moz.com, we killed a lot of very old pages that didn't get any traffic anymore. We didn't redirect them, just tossed them away. We only redirected out-dated pages that were still getting traffic.

So there are probably two ways, they can get this information:

1. The legal way: grabbing IPs from log files and then cross-referencing them with geolocation and then providing some contact information for that company. This is hit or miss depending on if they're coming from a business or if the business's IP info actually matches where they are.

2. The illegal way: hacking into someone's browser cookies, who's visiting your site, and figuring out direct information from that.

Did some poking around, and it looks like the only solution is to log-in remotely to a computer that's running Windows.

Sounds like your index page is most helpful for users to see all your videos than for Google and other search engines. I'd either figure out a way for your index page to be less duplicate content or just de-index. I'd imagine that most searches which land a user to your site are going to be for specific videos, not general videos made by your brand. The latter group of folks will likely land on your homepage.

Check out this post from Rand, where he goes over most everything you need to make sure to have done to optimize your page.