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A mix of both depending on your business cases is best. I suggest reading this post from Ruth Burr Reedy about the domain changes and 301s that she did for Moz during our rebrand when she was head of SEO here. We did a mix of both killing pages and 301s depending on the page itself and its use.

Google reads a subdomain as a separate site from the domain or another subdomain. That said, Google also realizes when sites are from the same network, which is how they penalized private link networks. It will certainly improve your authority, but it's unknown how much the link will be discounted due to the connection between the two sites. (That is, after all, Google's proprietary knowledge and secrets about how they do their algo. We can only make educated guesses.)

You need to have a personal profile in order to create a business page. Business pages are managed by profiles. For example, my personal profile as myself is a manager of Moz's page, and when I post on Moz's page or answer comments on Moz's page, it defaults to me responding as Moz.

You only want one page for your business, not four for each service. Businesses that have multiple pages are ones with multiple locations. Facebook only wants businesses to have business pages, and they will shut down businesses that create user profiles instead.

As far as tools that you can analyze what your competitors are doing on Facebook, I recommend Rival IQ. I use this for my work at Moz, and it's fabulous.

Looks like everything's in order.

Though for general SEO and accessibility help, it would be great to provide transcripts for your videos.

Since the image is linking to the video, it should know that there's a video behind it. However, it also depends a lot on the code of how the plug-in works. It would be helpful to know the URL of your site and an example URL of video on your site doing this.

Unfortunately, in Google Analytics, there is no way to see these old speed reports before you did all the changes. (Unless you saved them to your computer or something.)

You can use the MozBar (though you have to hit each page individually) to highlight all the links on that page.

It looks like there's something going on oddly with your redirects. I'd be double checking that those redirects are indeed 301s so they're picking up the current meta description (along with the rest of the info!). While on the user end, it looks great, the bots are getting different signals.

I also noticed that I was able to get this page: http://www.efurniturehouse.com/full-over-full-bunk-beds/
Which your current page is at http://www.efurniturehouse.com/full-over-full-bunk-beds-1/

Like the others say, it really depends on your audience and the goals of the training. Some resources that might help are having them pre-read our beginner's guide to SEO so they have a basic foundation, and here is an SEO 101 deck that I put together for a class on it given to social media marketers. Hope this helps!

Just to clarify, we're parring down in some parts (like this one) and expanding in other parts. It's a give-and-take. FWIW, you can always head to our feature request forum and give your thoughts and the whys around your usage to help our team better understand your needs. We try to think of every case (and if there's another tool out there that can do the same thing), but we don't always hit every one.

Then I suggest checking out Rand Fishkin's blog post about the "perfectly" optimized page for a keyword.

I do caution about making "top" or "best" target on-page keywords, except in testimonial, as there might be liability issues or competitors could possibly turn you in for fraudulent marketing, depending how fierce your industry is.

We've been parring down our MozBar features to meet what most people use/want and also to make our tool unique. Since it's an SEO tool, the text to code ratio was removed as it isn't a clear SEO indicator. It doesn't tell you if your content is actually good for your SEO, just that it's there.

Google's actually removed video snippets from most of its SERPs, if that's what you're concerned about. Check out this smart post from Casey Henry at Wistia.

Instead of focusing on changing your content on the site, "best" and "top" are typically more PR-related or review driven. It'd make more sense to focus on say getting into lists from bloggers, local publications, etc., in their list of "top restaurants" in your area. Also playing the awards game. And then work on customer reviews. If you want to optimize the content, putting customer testimonial on your site could be a more powerful signal that the restaurant is actually the "best" instead of the company copy saying that.

Mike King did an incredibly comprehensive post about persona creation. 

Hey Q&A friends,

I know a lot of you have questions about semantic search and Google's Hummingbird, so for this Tuesday's free Mozinar (10/21), we're having the amazing Gianluca Fiorelli on to teach you and answer all your questions.

You can register for free here: https://www3.gotomeeting.com/register/468375870

We do record all these webinars, so if you can't make it, you'll be able to find it in our past webinars within 48 hours post-Mozinar.

See you there!

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If you're wondering when we, at Moz, will be posting something, Dr. Pete will be digging into the data tomorrow and have something up soon. (He tweeted that today he's looking at some actual penguins in the zoo with his family.

The rel=canonical tag would be a great way to start off. This should send all the right signals to Google about which site to show. I'd make the change and then wait a few weeks to see if this happens. Then go from there.

moderator hat on It would be help for question responders if you left more details about what keyword(s) you were ranking for and when the drop started. Thanks!