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I completely  agree with you when you say..

"In my opinion the SEO consultant who will bring the most value to a company will be the one who learns the most about that  company's current business, current products, current goals and current capacity... and then identifies ways to match them to opportunities that exist on the web."

And this is exactly the type of business I want us to be, so how would you recommend learning about these above mentioned factors and more.  Apart from researching there site and industry ( which comes later) assuming they are not a client yet.

It seems to me that a well designed in depth questionaire would scale very well and would mean that before you start looking deeply into someones site ( which takes alot of time ) you can use questions carefully constructed to serve lots of purposes.

Then of course come your research more talks with the client and eventually a proposal/ business plan.

but it seems to me that the first step is to make them think  through a set of questions

it shows that they are commited and it should be very usefull for everyone involved

OK so I am putting together a list of questions to refer potential clients to.

The purpose of these questions is to:

1, Help them understand the difference between "just give us your keywords and we will make you rank" seo  and the full range of options that are advocated here on seo moz.  ....

2, Get them to see that there are different levels of involvement that are available for different aspects of a campaign and give them ideas and options on how much input they want to have as well as make them see that we can help them with even the stuff they are gonna do themselves or do it for them with there input and permission.

Thats where things get a bit confusing I was thinking of having a list of fifty linkbuilding/linkbaiting  techniques and check box options beside each one so that they can read a little bit about the particular technique ie forum participation for example and then see how they felt like that related to there industry , wether they would want there staff to do it with some training from us wther they would want us to help them find the right forums and show them how to link back and to which page, or wether they would just want us to handle everything or simply not feel that that was right for there business ..

then they would move on to the next thing ie   video creation or user generated content

and in the end we would have a big list of things to discuss with them and they would have a better understandiing of how much there is to good seo and what might work for them and also how we could help them and how a relationship/ partnership might look

I would love some feed back on this is it possible will it help us to build trust with potential clients (which is diffucult for a new biz in this industry)  how would you lay it out would it be a usefull resource for other seo companies etc

thanks so much seo mozzers this forum is awsome and i know you will steer me in the right direction

oh ps   this would be something we would keep on our site

as I thought too advanced for me someone will answer soon. have these people done some kind of dodgy technique to steal your traffic

I think you need to clarify what does someone has pointed their domain at my server mean?

if I setup hosting for this second domain and setup a redirect on it, all the traffic that is trying to reach us via respective search terms are then directed away from our site

how can you do this if its not your domain?

I dont think I could answer if i understood but i will watch and learn when someone does answer

Good luck

This is for telemarketing of seo services I want to have some insight into an industry before I call them could this be done with the adwords keyword tool api and then exported to excel. It would also be nice to have data on backlinks say from seo moz opensite explorer..   Its just that the research you do before you even call a potential client is so time consuming and you can never really check to see how they are ranking for there main keywords manually. We are trying to automate as much of this initial research as possible...

Any Idea's

Thanks

I have been told that because of the technology this site was developed with it cannot be changed for example urls title and meta tags cannot be changed. why is that and what other types of sites also cannot be changed. http://www.alliedpickfords.com/Pages/Landing.aspx

For example i have been told alot of online stores cannot be optimised because the urls change every time some one goes to the page therefor you cant lionk to a certain page  is that true and what is the way around it if any.

couldn't they edit out the links back to your site?

It's good to hear that it's possible to beat quantity with quality ..any example's would be much appreciated!!!

Please have a look at this site for me  http://www.louisewilson.com.au/ louise also has about six blogs on different books she has written. She has sold a few thousand copies which is great and has help people find out where they came from.

Not many of these people have linked to her site's and she is not getting the traffic she deserve's for lots of long tail keywords and some broader ones.

What simple on page changes can she make and what would be the best broader keyword's to go after.

What would a good strategy be she has a very small ( tiny )  budget but can write and is enthusiastic , It's also a great way for her to be involved with people who are interested in simalar thing's.

Oh yeah she has never used facebook of social networks how could she effectivly market her books and engage with potential reader's.

Thanks in advance Oh and by the way Im not getting paid to help her Just incase you think i'm trying to get you to do my work for me. I just think this is an interesting case.

I do do sales for an IT and SEO company but she is not one of our clients.

So far I have just explained to her about keywords in titles meta tags and  internal linking and just explained to her a bit about link building. But really  need some help thanks very much.

PS was this question too long?

please elaborate how will this help do you mean they will link back isnt that link value then lessened for boath?

http://www.opencalais.com/   very interesting stuff to do with optimizing community contributions

I would go with justin just from his answer seems really passionate about linkbuilding stratedgy , another thing to think about though is what is your budget?

Post a comment on his page if he allows that, find who he links to and talk to them , find who links to him and talk to them, .Create something of interest to him and mention his site in it.

Do not use an email extractor tool.

hope that helps a little bit

ps adwords tool on exact mode did really well on a big site i just tested it out. but it may not do eveything you need it to .

did you have it set to exact match?

Also is that a site wide tool or will adwords tool just look at page you enter url for

Try url and meta tag extracter 2.0  also known as online data extracter im using trial version anyone know of another spider tool that can do the same or better for free I dont mind paying for one if it can extract anchor text as well also yahoo api       developer.yahoo.com/search/content/V1/termExtraction.html   but I dont really under stand how to use it..    url and meta tag extracter 2.0 is an amazingly powerfull little tool for 40 dolars on off charge but some one will definatly know something i dont.

good luck

There is a definate advantage of haveing two places pages and it seems legitimate to have two seeing that you have two locations. I think the idea above about a unique page within your existing site , would be useful.

So then wouldnt the idea be that when your site gets its boost if lots of people spend along time on your page

it sends google the signal that your page is worth keeping in that position. Could this be yet another opportunity to game the system by having lots of people(paying lots of people to spend time on your site click trough all the links and pages or even worse automate that  to give the illusion that your site has great user experience. Could it be that this type of thing will be another trick up an SEO's sleeve sorry for putting bad ideas out there but I have been thinking about this for a while and I want to hear an expert opinion..We "know' that bounce rate effects rankings and google is watching to see how people engage with your site I guess they have methods of detecting unnatural behavior but there are ways of  open.mimicking that behavior ie coming from different IPs and randomizing the amount of time spent on a page and the order which a site is browsed in.

Good luck with your page I hope your ranking comes up I am sure it will if you continue to do the right thing!