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If you add keywords to your profile that do not rank this will bring down search visibility. Search visibility is only a percentage of where your tracked keywords rank.

If you remove all keywords and leave only one with a page 1 rank at position 1  you will have 100% search visibility. If you add four more keywords that don't rank at all you will have a 20% search visibility.

If these keywords fluctuate up and down the search visibility will also fluctuate up and down. So you must determine if the loss is due to adding new keywords that do not rank or they keywords you have been tracking have dropped from their former positions.

Thanks,

Don Silvernail

Hi Andy,

I recommend using tags or categories not both on your WordPress website. You see, they are essentially the same thing. A Tag or Category will create an archive page once it the taxonomy is created. All posts or content that is either categorized or tagged with will display on the tag or categories archive page.

So if you have a post called Why I use Moz, and that post is categorized as SEO and Tagged as Best SEO Practices. You just created 2 new archive pages with the same post. Creating duplicate content. Now because these archive pages are in chronological order, new posts that are tagged and categorized using the taxonomies given above, the archive pages will always be duplicated because the content never differs.

To combat this use one or the other. I prefer categories. You will not get an extra SEO benefit for tagging your posts or categorizing them. This is for user experience and will have little effect on your ranking. However if you use tags and categories wrong you can get lower rankings for duplicated content.

Thanks,

Don

Andy,

I think these pages should be no follow no index. Even though they ranked at one point, there could be issues of duplicate content on other sites that you would not be able to control. Is it possible for people to post these emails onto their sites or embed them some way?

Do these pages eventually get deleted or should be eventually deleted? If so then definitely keep them no index no follow. The issue is if they get index then deleted, there will be rampant 404 errors too.

Thanks,

Don

AlexElks,

There is no set amount of time you should add content just be consistent with your strategy. I produce content for my blog once a week, however I want to start expanding the terms I rank for. I am starting to produce a strategy that I may post 2-3 times a week. Make sure your content is great and informative.

You should focus on the social media channel that you find most of your customers use. I however always post my blog posts to Google +. There is a real SEO benefit to posting here. Content is indexed much faster and there are other benefits if you pursue building this channel.

Try OSE with that link without the www. and see what happens. Also do searches in private browsing mode. This will give you a better idea of what is really ranking for those keywords. Google tends to return local search results based on IP address. Could be this site ranks #1 because of where you are searching it from.

Hi Richard,

Some archive pages in WordPress can produce significant traffic. Especial if the articles that reside under the archive are informative and the tag or category you use is a good keyword and provides value. So i only no index archives that have no real value.

Contact forms are up to you. Does the form sit on a landing page you want visitors? Or is it an internal link for data collection. A determination on what should be indexed or no indexed is what pages bring value to potential visitors. Many internal search pages bring no value to a user searching for your content on google. So these could be no index. User archives could be no index especial if the user is not an author of content on your site.

Thanks,

Don Silvernal

Once again, Authors on the site will have their own archive pages as well. A chronological list of all posts by that author. So if you tag or categorize without purpose and the tags and categories have no separation you will have duplicate content across all three types of archive pages.

Here is a good post explaining tags and categories. http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/

Don,

Its too risky to try and produce rankings from this. Its not really valuable content. So no follow no index

Hi Lysarden,

You ask a tricky question. 10 links form a high DA site is much better then 10 links from 10 different low domain authority sites. If you can get ten links from the highly ranked web publisher, do it, but also try to get the links from the 10 other sites as well. Having 20 links from a varied link profile is a good thing too.

Your focus should be on quality link building all together. If the ability is there to get a link, then by all means get it!

Thanks,

Don

Hi Dan,

Good question, I will keep it simple, Yoast creates a file with your Social Profile Urls and shares them with the google crawlers. This links your social profiles with your website.

If you have sub-sites in multiple languages then I would add those social profiles too if you prefer.

Have a nice day!

Yeah exactly,

But with headings and such you could probably test and tweak. Run it with hyphen see how traffic is then change to no hyphen see if it drops or increases. It really is going to be based on the specifics of the hyphenated word and may require some testing. Can you run an a/b title test on your blog?

My experience is that most of the time the hyphen does not matter so much, but i tend to leave them out in the main technical seo.

Thanks,

Hi Sandra,

So, this is a tough question because there is no other content on the page. If i was in your shoes i would use an H2 for the sub categories, especially if they are keyword based. This would show that the sub headings are important. Don't forget to use the alt tags for the images on these sub heading pages as well.

Hello,

You can use moz's link explorer to reveal the back links https://analytics.moz.com/pro/link-explorer/home

If they are good quality they usually show up in the index but not always. Another area you can check is google search console.

I do not think it is common practice to give a backlinks report upon request. They may not want to reveal their sources. But this information should not be private to a client. The contract should govern any information that is shared.

Thanks,

Don

David,

Because you can only have one ad account on Facebook this is common practice. Giving access to the add account to the client could compromise the ad campaigns that they are running for other clients.

The client should be able to see the results of the ads from within their Facebook page under publishing tools. and under insights. However they will not be able to see the cost of each ad. The company should provide the invoices generated by facebook. These can be distributed by client if necessary.

Hi Knubbz,

I would recommend creating different products. Then hand write more descriptive descriptions for each adhesive product. Right now the descriptions might be the same but if you do this they will be different and google will reward you. Content is king even in the eccomerce world. Set your products apart from competitors and the ones on the website by making them each unique.

There is no set word count that will help rank. It is the quality and depth of the content you are providing. Keep the searches intent in mind when developing content. Be engaging and educational, answering the searchers query. i have pages on my website that rank with as little as 300 words and as much as a1000. so as you see its not the word count. its the quality.

Thanks,

Don Silvernail

There should be some sort of contract.

You are sharing your private information with the agency and vice versa. Also the contract will govern what services the agency provides and what you can expect from their services. If they write content for your site, the contract will govern who owns that contract.

It is my opinion that you may want to get out of this deal before you are in to deep. They are already shady with a backlinks report. This is only my opinion.

Thanks,

Don

vtmoz,

It is not the quantity of pages but the quality of pages. I would not put a number on pages. the more useful information you can give your target audience the more likely you are to rank higher.

I would suggest the only main reason you should be comparing these metrics to competitors is how you can create content that is better than theirs. Look at those pages. Is there room for improvement? What value can you give to the target audience that the competitor is missing? This is how you beat your competitors and of course backlinks.

If you are changing urls, you need to use a 301 redirect from the old url to the new one. This will keep link juice flowing and prevent 404 errors.

What you need to consider is search intent. Can you inform or educate the potential customers with bullet points? Do the bullet points answer all questions. If not then use full sentences. Shortened page may see a dip in SEO if the content no longer answers the users search intent. Be very careful when changing content or shortening content. Make sure you express all the reasons why the searcher landed on the page to begin within the shortened content. Are you shortening to remove fluff?

Thanks,

Don Silvernail

Snorkel,

How large is your website? In OSE try using some of the filters. What you may be seeing is the combined external and internal links.