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The links on the top of the page might be better for user experience not necessarily weight. Links could be missed if the user does not scroll to the bottom  so having them up close to the top would allow them to be presented to the user before they leave the page. Google will index them however even if they are at the bottom.

Your focus keywords I think are right on! I was stuck on the path of what type of design i did technically and not thought about breaking it up into genres. Duh! why was that not on the top of my list

I have read Yoast's guide and bought their two e-books as well. Problem is they leave out specifics regarding their plugin. Try to find a tutorial written by yoast about best practices to set up and utilize their plugin. They will not give you this as they want to sell their personalized service and set the plugin up for you. I don't blame them however it would be nice to see how they set up title tags and not spend $600 bucks for it

What do you think about testimonial post types?

I ran into this issue once late in 2015. It was a law firm that did business as 2 different names to reach 2 very different target markets. Google would not verify the one business because it was in the same building as the other and used the same phone number. The other business had 2 locations.

I was given the workaround to set up as a local service that traveled to customers. Obviously this did not work for a law firm, but as a driveway installer this certainly does for your business. Set up the mid level business as a service that travels, you will not need to give an exact address but a central point and dictate a radius such as 30 miles from your current location. I have been able to get plumbers and contractors verified who have a  po box for an address this way. They use their home location as the center point and give me a radius for service, usually 30 miles or so.

Hi Stefan,

Have you look at link profile? SEM rush shows 58 back links. Also there is paid traffic. Are you sure your not mistaken high rankings for paid ads? Spiritual Channelers is a top paid keyword for them.

Also traffic in general can increase organic rankings. There are metrics that you cannot see such as time on page and how many pages views. This is the inadvertent bonus to paid traffic.

Thanks,

Don Silvernail

Llanero,

It is going to be required. So you may want to implement it. If people are coming to your site but getting a browser security warning, you are gonna drop as well. At least going through the transition now will make sure your ready for the future.

I have done a few http: conversions and I have not identified and traffic drops.

Thanks,

Don

Wix websites are very difficult to optimize for SEO. The reason being is there is no access to meta data. I recommend for all my clients to host their own websites for many reasons. You cannot take a Wix website with you when your company has grown out of a site builder and into a more enterprise setting. You can always take your content but the website will have to be redesigned.

Another reason is intellectual property. A Wix website is not yours in the truest sense, sure it may have your content on it but the site belongs to Wix. Building your own brand is dependent on quality content that belongs to your business (intellectual property)

If moving to a self hosted site is not an option... Then once Google gets Wiz sites back into the index, make sure your title tags and h1,h2,h3 and so on are proper for seo. Google will write its own description for search results. You will not have the ability to control this. So make sure your copy is on point and gives clear and concise information. Make sure all images if possible have alt tags. Unless wix has changed over the years this has been my experience.

Hi Tara,

The best way would be to 301 redirect the old urls to the new urls. So if your url is https://sitename/category/product and you want to change it to https://sitename/product then you must 301 redirect https://sitename/category/product ----> https://sitename/product so you do not loose link juice or receive an enormous amount of 404s.

Thanks,

Don Silvernail

I have a client who is a lawyer and used to work at law firm. Since he has opened his own practice. But if I do a search for my clients name a google feature box comes up and says he works for this previous law firm. How do I get this removed. There is no mention of him on the competitors web site.

Hi CathyWix,

I would check the backlinks going to the negative pr articles. It may be the new articles and links you built are not good enough to overpower the articles that are negative. Are the negative pr backlinks of editorial level or higher? You might need to get some good press, there may not be enough good pr articles or the good pr articles are only generated by you. Generally if you are looking to get good pr you will need others to write articles in high ranking editorial publications to overcome bad pr.

Thanks,

Don Silvernail

This is possible however, each business has to have its own phone number, and should technically be different business types. Like each business should not each be foot doctors.

Hello Janki99,

While I cannot recommend a system to track those metrics, I will suggest building backlinks to the content that your competitors with higher DA are now beating you at. If they have higher DA, one of the reasons is because of the number and quality of back links. They may even be able to garner more backlinks on the articles they wrote that displaced your ranking. So i would personally start a backlink campaign. First analyze the hanging fruit, then your competitors. Use OSE to find what backlinks to oyur competitors may be valuable to you.

Thanks,

Don Silvernail

Great Article Joy,

Johnathan,

I have to think drops here on maps may be due to some of your competitors upping their game. I have a client who has recently moved locations. He was getting great traffic and local actions. Once the move occurred to a more competitive location the traffic remained but the client dropped in local actions (maps and calls)

My suggestion is to up your game with content marketing and backlink campaigns to stay in step with the competition.

Thanks,

Don

Hi Nirdieb,

I would remove the canonical tag to the inner page. This was obviously a mistake. The home page is the most important page. Is that inner page a duplicate of the home page? I would think not.

Thanks,

Don Silvernail

First i would make sure to have a google my business listing for each location. Then i would create unique local landing pages for each location a gym resides in. If a location offers yoga, make sure to include yoga descriptions on the landing page.

This would be just a start but can go along way. Make sure those local landing pages are unique and do not have the same copy on each page. Make them location specific.

Thanks,

Don Silvernail

Hello,

I have personally found sliders to be ineffective, not bad for seo but bad for the user experience. If you have 8 seconds to capture a users attention the first time they come to a website why hide all the information on consecutive sliders. Most people never see the second or third slider. So to increase conversions why not sell then above the fold with one good piece of information.

That's just my two cents,

Don Silvernail

I would advise against a virtual office as it is against google guidelines https://support.google.com/business/answer/3038177?hl=en

What type of business are you? Are you a service area business or do people see you at your office. My business is run out of my home as well. I use my home address for my business on google. So that is the physical location for me. You cannot have a po box or remote location to get a business verifies so you will need to set it up as a service area business. There has been some studies to suggest that google is bias to these type of business listings. However, I handle a couple custom home builders websites and this has not been an issue.

I have also set up custom local landing pages for these businesses to help them rank in towns that they want to be found in. Maybe you could do the same.

Thanks,

Don Silvernail

Hello Sharon,

I can tell you from experience as a digital media/marketing/SEO company in NJ, it is hard to rank and stand out. But you guys offer SEO, you should be able to exploit your strengths to rise above your competition. Understand in New Jersey, 8 months is not enough time to rank without putting in considerable amounts of effort to build links. My suggestions would be to focus on your local market. Build your google reviews. As your start generating a client base. Start doing off site marketing and community building.

It make take you a couple years but you will get there.

Thanks,

Don