Rank Loss Analysis Tool

[Janki99]

I did a detailed analysis of the loss in rankings for about 100 pages on my site over the last 6 months.

For few pages the SEO clicks have dropped by 40%.

This is not due to algorithm penalty but one of the following reason

1. Competitor with a higher DA created a similar article
2. Existing Competitors get more backlinks
3. Search volume itself is down - (Don't care)
4. Loss in long tail traffic

can you guys recommend a system to automatically track this and make a report? Also what would be corrective action in case of reason 1 and 4

[donsilvernail]

Hello Janki99,

While I cannot recommend a system to track those metrics, I will suggest building backlinks to the content that your competitors with higher DA are now beating you at. If they have higher DA, one of the reasons is because of the number and quality of back links. They may even be able to garner more backlinks on the articles they wrote that displaced your ranking. So i would personally start a backlink campaign. First analyze the hanging fruit, then your competitors. Use OSE to find what backlinks to oyur competitors may be valuable to you.

Thanks,

Don Silvernail