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Hi Tat100,

you should be creating content around the keywords you have chosen if it does not already exist. You can add the keywords to track before or after the content is created, but understand if there is no content those keywords will not rank. You have to manually write content for those landing pages. The Moz service will not put those tracked keywords on your landing pages.

Avoiding duplicate content is easy, do not copy the content written for one site and paste to another site. The key here will be creativity. Writing uniquely different content that is specific to each location is a challenge but it will pay off in the long run.

Say the service is doggy day care, the content can be uniquely different from each location while promoting the services located at each location. Just write it differently. Use terms common to each location while being specific to services. Maybe one service in the scenario is outside playtime. One location may have a Nancy who runs the dogs out side and has unique qualifications then Bob who does the same thing at another location. Same service different content.

Is the site an online store that sells products online?

Many of my web design clients like to write their own content instead of having my copywriter do it. Sometimes this works out, most times it does not. I ask this question because many of my lawyer clients love to write their own content and this "I"  is consistent amongst all of them who do write their own.

It is not how I would write it and I recommend other options but the client is boss!

Each profile should have a different URL correct? Then you can add information to your profiles that would always be different or make some field mandatory like last name or address before the profile can be created. Are the profiles supposed to be searchable from search engines? If not no-index them.

Hello Hjsand,

My experience is yes you should be using rel="next" and rel="prev" for paginated pages.

Here is a guide that can help you understand why and how to implement these guidelines

https://moz.com/blog/seo-guide-to-google-webmaster-recommendations-for-pagination

Thanks,

Hello Ihasco,

If you redirect this page to another page that is not relevant in content then there may be no benefit to the redirect at all. You state that the page is similar to your homepage. This is where I would redirect the page if you wanted to maintain a portion of the page rank that the page currently demands.

This is a great question that many clients have asked me on several occasions. I really do not like any of the choices you have listed. You still risk duplicate content with option 1 as the teaser will still be mostly word for word then a link. If your content is that good they should produce their own content based on the subject and link to yours. This way they are producing fresh content that gives authority to your content.

Trevor,

I am very much in agreement with you.

Jason,

I sure do have this problem. I am a web designer who retains clients by selling content marketing packages after their sites are completed. I have a team of content writers of vary degrees of expertise. I found the best way to make it work is to cultivate the writer within a niche and constant training and development meetings. Run your ship like a newspaper. Your writers need to pitch the concept to you. Then guide them how you want the content formulated.

Understand a first draft is not necessarily a completed piece of content. You should be editor in chief and know how to mine for great content and develop those concepts into your own ideas.

The process is long but with practice the gears start turning and you can make a great living. The hardest thing is finding good writers who are willing to put the work in, meet deadlines, and accept your payment offer.

Moz tells me I have 16 404 errors. They are all on paginated pages and end with rss. I checked all my settings and i do not know why it is doing this. https://sharlinlaw.com/author/ben-sharlin/page/7/rss the page 7 exists but not the rss feed on page 7. it also exists https://sharlinlaw.com/author/ben-sharlin/rss

Just on pagination it is throwing 404ss. It is my understanding that this is a custom rss structure. I built this site and i did not set it up this way but moz crawler is flagging these, what should i do.

I do not need rss to exist on pagination.

Thanks for any responses to this issue,

Don Silvernail

You should have control over your h1 tags. What is the copy of the h1 tag that the site is producing? Is the site a wordpress site? You would not want to have just one h1 tag with the same copy for every page. The H1 acts like a title. It is the most important tag when it comes to SEO

Hi Joe,

If you are loosing ranking fro the keywords you want to rank for, its time to revisit your content and see how you can make  it better. SEO is not a do it and be done with it practice. Things change which may positively or negatively effect your rankings. Descriptions and titles may need to change for seo, content may need to be expanded upon or updated.

Look at the new competitors and see what they are doing. Does their content cater to the user better then yours? I checked your backlink profile, are your competitors picking up more links than you are?

Just some thoughts,

Don,

Will,

Write amazing content!!!

So start with what your competitors are doing (market research) see what type of content ranks locally. Then produce a content campaign that exceeds usability, engagement and information that your competitors are producing.

I don't think it is as necessary to do exact match domains these days. If you want to dominate the local space you have to do the technical local objectives, such as listing and google my business verification, Facebook page and Moz Local.

Thanks,

Don

A powerful call to action should be used. You have about 8 seconds to appeal to the visitor and get them to engage with the brand. What you is present above the fold is everything.

Ok,

Then your answer is simple, Google sees your content as having more value then your competitors on the given keyword. The keyword you are ranking for may not be very competitive  or you have optimized well enough to give you an edge. The keyword you are not ranking for may be more competitive or your content is not seen as having the same value as your competitors. Keep in mind Google's main goal is to give the searcher the best information possible. That in and of itself is not solely based on domain authority, page authority or linking domains. In fact you should take this as good news. Your ranking as #1 may help you get quality back links or increase visits and revenue for that keyword.

Hi SoulSurfer,

Read This http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157

The google bot was able to read rel=nofollow and links were not followed. So I would think the same for rel=canonical as well.

Thanks,

Don

Hi Tiedemann,

I have done SEO large ECommerce markets who sell many different products from a number of distributors and wholesalers. I found the writing unique descriptions for each product ranked my client higher then the wholesalers who were selling the same products.

Unfortunately competing with wholesalers makes your life miserable. They usually command more attentions from search engines due to the number of backlinks from retailers and others who sell the products.

I found the best situation for ecommerce retailers is to sell only products directly distributed from the manufacturer or have an agreement with the wholesaler that they cannot sell the product outside of retail space. Most wholesalers do not sell to the public, however this does depend on the industry and agreements in place.

Ryan,

Have you purchased or read any of the Yoast SEO guides. This idea of cornerstone content is a major player in those guides. Yoast has made it easy to incorporate this concept into your SEO strategy for WordPress websites. It requires some preplanning of content and site hierarchy. Basically you develop a cornerstone piece of content and devise content around that cornerstone allowing your content to branch and rank for many different search terms.

Glinski,

You should not be insecure about changes to your content. Remember content is designed for the target audience and if one page is geared towards muscle size and the next is muscle gain then the content of those pages should be written to reflect those ideas. This does not mean you need to be exact with the keywords. The meaning of the content needs to reflect what you want to rank for. So if both pages have similar content google will show the best content that is related to the users search intent. So you have an opportunity to rank for two separate keywords by changing the content on one page to more closely match the users intent "Muscle Size" or Muscle Gain" These are 2 very different ideas and can be easily differentiated with good content.

Hello,

I assume from the images on your site that you install and repair windows?

I would start a social media campaign. Promote your blog and website pages on Twitter Google + or Facebook. Use Moz Followerwonk to find influencers on Twitter that you may be able to reach out to.

Non optimized websites may rank higher simply because there is not enough competition or they may have a huge link profile but their content is soft. I have seen this but it is becoming more rare. When you are doing investigative research on a competitor use OSE to see how many links are pointed at the site. You can also use this to see if there is a link opportunity for yourself. Just remember not all links are created equal. If a competitor has 80 links it does not mean you should copy their profile. Maybe only a few are relevant to you and your website or business philosophy and culture.

Keep blogging regularly and using social channels to distribute your content. If competition is light in your country you can seize the opportunity to become a thought leader and own the rankings if you try. Put together a strategy for content and stick to it!